How to use contextual customer feedback to become a truly customer-centric organization
Actionable Analysis

How to use contextual customer feedback to become a truly customer-centric ...

3y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021
Digital Leaders

Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

3y Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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The fruits of collaboration: how US retailers are monetizing their data
Acquisition

The fruits of collaboration: how US retailers are monetizing their data

3y Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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Being an effective marketing leader with Mark Evans, Direct Line Group
Digital Advertising

Being an effective marketing leader with Mark Evans, Direct Line Group

3y Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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How technology is changing the role of the CMO in 2021
Digital Transformation

How technology is changing the role of the CMO in 2021

3y Idris Nagri

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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How will technology transform the fragile client/agency ecosystem?
Advertising & Promotion

How will technology transform the fragile client/agency ecosystem?

3y Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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Customer experience in 2025: here’s where we’re heading
AI & Automation

Customer experience in 2025: here’s where we’re heading

3y Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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How technology is streamlining processes in finance and insurance
Analytics

How technology is streamlining processes in finance and insurance

3y Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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How to take your contact center to the next level
AI & Automation

How to take your contact center to the next level

3y Lee Baptiste

How to take your contact center to the next level

The pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...

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A look at the full revenue impact of retail media ad platforms
Digital Marketing

A look at the full revenue impact of retail media ad platforms

3y Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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2021 digital marketing trends you need to know from 13 marketing experts
Content

2021 digital marketing trends you need to know from 13 marketing experts

3y Neal Schaffer

2021 digital marketing trends you need to know fro...

Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...

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How conversational analytics helped StarKist grow their tuna pouch category by 75 percent
Analytics

How conversational analytics helped StarKist grow their tuna pouch category...

3y Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

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Which areas of tech grew the most during lockdown?
Digital Marketing

Which areas of tech grew the most during lockdown?

3y Idris Nagri

Which areas of tech grew the most during lockdown?

COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020
Digital Advertising

45% of retailers plan to spend more on social media advertising in 2021 vs ...

3y Idris Nagri

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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A data-centric customer acquisition playbook for insurance companies
Data

A data-centric customer acquisition playbook for insurance companies

3y Idris Nagri

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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Why 2021 is the year of the account
Data insights

Why 2021 is the year of the account

3y Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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How cloud offerings could transform business in the next decade
Analytics

How cloud offerings could transform business in the next decade

3y Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

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Conversational data shifting consumer privacy discussion
Analytics

Conversational data shifting consumer privacy discussion

3y Idris Nagri

Conversational data shifting consumer privacy disc...

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...

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An agile marketing plan is essential to long term customer success
Digital Marketing

An agile marketing plan is essential to long term customer success

3y Mike Barrett

An agile marketing plan is essential to long term ...

Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strateg...

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Building a community and culture experience to keep remote employees engaged
Digital Marketing

Building a community and culture experience to keep remote employees engage...

3y David Gang

Building a community and culture experience to kee...

Simplified task management, storytelling capabilities and seamless communication all contribute to building an effective community and culture experie...

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth
Digital Marketing

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P cha...

3y Idris Nagri

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

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iOS 14 is not your biggest measurement challenge… but it might have just exposed it
Data

iOS 14 is not your biggest measurement challenge… but it might have just ex...

3y Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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Getting ahead in marketing: Data as the new oil
Analytics

Getting ahead in marketing: Data as the new oil

3y Iris Meijer

Getting ahead in marketing: Data as the new oil

Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...

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Utility and informed consent - the “keys” to implementing data privacy policy
Data

Utility and informed consent - the “keys” to implementing data privacy poli...

3y Idris Nagri

Utility and informed consent - the “keys” to imple...

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...

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The right ways to use intent data: How to pivot strategies in 2021
Data

The right ways to use intent data: How to pivot strategies in 2021

3y Sonjoy Ganguly

The right ways to use intent data: How to pivot st...

Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...

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Three steps to create a 360-degree customer view in 2021
Data

Three steps to create a 360-degree customer view in 2021

3y Catlyn Origitano

Three steps to create a 360-degree customer view i...

Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...

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What B2B sales enablement looks like in a post-COVID environment
B2B

What B2B sales enablement looks like in a post-COVID environment

3y Idris Nagri

What B2B sales enablement looks like in a post-COV...

Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. Read More...

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