Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...
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View articleThe pandemic catapulted digital experience from a 2020 to-do list item to a 2021 company-wide priority. Read More...
View articleFuel Capital's founder discusses how he sees marketing evolving in 2021 – mostly around how we'll see old school marketing resurfacing as marketers mo...
View articleOne-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...
View articleChris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...
View articleJohn Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...
View articleTeradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...
View articlePublicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
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View articleCommit to pilot programs and data before getting your ABM program off the ground. Read More...
View articleAcoustic CMO Norman Guadagno explains why it’s OK to reimagine your marketing playbook for 2021 (even the one you just completed last week). Read More...
View articleMarketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...
View article2020 marked the year that event marketing evolved into a key instrument to be played in the orchestra of B2B marketing. Read More...
View articleNo one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good. New shops popped up either due to unemploy...
View article2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...
View article2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers ...
View articleIn an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...
View articleThe Pinterest Predicts trend report gives us a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and pos...
View articleWhat’s in store for out-of-home (OOH) advertising in 2021? Here are four major trends to consider before finalizing your marketing plans for the year ...
View articleClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...
View articleA detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...
View articleSenior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...
View articleData-driven insights for customer success requires a strategic approach beyond collection. Read More...
View articleIntent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...
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