Google, GA4, and the rising importance of data analytics

Analytics Google, GA4, and the rising importance of data analytics

9m Jim Yu

Google, GA4, and the rising importance of data ana...

As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...

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How marketers can use weather data as a strategic tailwind

Advertising & Promotion How marketers can use weather data as a strategic tailwind

2y Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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Three ways to use predictive analytics to grow your business

Predictive analytics Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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AI and predictive analytics: What does the future hold?

Predictive analytics AI and predictive analytics: What does the future hold?

7y Clark Boyd

AI and predictive analytics: What does the future ...

Advances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges i...

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Predictive Analytics Isn't Bad, Bad Marketing Is Bad

Predictive analytics Predictive Analytics Isn't Bad, Bad Marketing Is Bad

12y Jim Sterne

Predictive Analytics Isn't Bad, Bad Marketing Is B...

The problem is not that companies are using data to try and sell you things, it's that they are doing it badly. Read More...

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Predictive Analytics: A Blend of Art and Science?

Predictive analytics Predictive Analytics: A Blend of Art and Science?

15y Neil Mason

Predictive Analytics: A Blend of Art and Science?

Can empirical approaches outperform human experts in different disciplines, from baseball scouting to digital marketing? Here's why predictive analyti...

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Data Mining and Predictive Analytics, Part 2

Predictive analytics Data Mining and Predictive Analytics, Part 2

16y Neil Mason

Data Mining and Predictive Analytics, Part 2

Take the long view when analyzing visitor behavior on Web sites. Last of a series. Read More...

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Data Mining and Predictive Analytics, Part 1

Predictive analytics Data Mining and Predictive Analytics, Part 1

17y Neil Mason

Data Mining and Predictive Analytics, Part 1

Adapting these metric techniques to new Web technologies. First of a series. Read More...

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Responsys Buys Predictive Analytics Firm

Predictive analytics Responsys Buys Predictive Analytics Firm

17y Enid Burns

Responsys Buys Predictive Analytics Firm

Responsys acquired Loyalty Matrix to add predictive modeling to its on-demand marketing services. Read More...

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Apollo Data Unveils Predictive Analytics Solution

Predictive analytics Apollo Data Unveils Predictive Analytics Solution

19y Kevin Newcomb

Apollo Data Unveils Predictive Analytics Solution

Predictive analytics takes data mining to the next level, giving marketers a means to use the mountains of data they collect every day. Read More...

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