Beauty Connect 2025 Wrap-Up: Where Creator Chemistry Meets Measurable Growt...
Beauty Connect 2025 Wrap-Up: Where Creator Chemist...
A fast-moving beauty market demands more than great content, it demands clarity. At Beauty Connect Vegas, founders, operators, and retail leaders agre...
View articleProven Strategies for Scaling Your Brand with Fospha's Latest Insights
Proven Strategies for Scaling Your Brand with Fosp...
If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...
View articleUnlocking Brand Growth: Strategies for B2B and E-commerce Marketers
Unlocking Brand Growth: Strategies for B2B and E-c...
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...
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Sign upThe Impact of Google's Gemini AI Search Technology
The Impact of Google's Gemini AI Search Technology
Google's Gemini AI represents a significant advancement in search technology, featuring multimodal understanding and integration with Google products,...
View articleHow to Use Intent Data to Grow Your Pipeline
How to Use Intent Data to Grow Your Pipeline
Alison Murdock, Founder & Chief Marketer at Trusted CMO, unpacks signals of buying intent in today's digital landscape to help B2B companies grow thei...
View articleMeta's New Generative AI Tool for Marketers
Meta's New Generative AI Tool for Marketers
Meta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guide...
View articleMastering Instagram Marketing in 2024
With an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for...
View articleHow is AI Changing Conversational Marketing Strategies?
How is AI Changing Conversational Marketing Strate...
Conversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current ...
View articleThe AI Revolution in Cold Calling
AI has significantly impacted cold calling by introducing chatbots and voice AI technologies to automate initial contacts and screen leads, potentiall...
View articleCan TikTok Revolutionise B2B Marketing?
TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platfo...
View articleNavigating the Future of Affiliate Marketing
Navigating the Future of Affiliate Marketing
Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...
View articleMaximizing Impact: The Power of LinkedIn Newsletters
Maximizing Impact: The Power of LinkedIn Newslette...
LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...
View articleAlphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 B...
Alphabet's Strategic Leap: Aiming to Reshape Digit...
Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...
View articleMarketers Struggling to Utilize Customer Data for Personalization Amid Priv...
Marketers Struggling to Utilize Customer Data for ...
Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View articleCrafting a unified brand narrative: the indispensable synergy of Marketing ...
Crafting a unified brand narrative: the indispensa...
A brand's captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that res...
View articleWhat really is LinkedIn's 'deep sales' platform?
What really is LinkedIn's 'deep sales' platform?
The platform, an upgrade of LinkedIn's Sales Navigator, uses data to provide actionable insights and recommendations, helping sellers understand buyer...
View articleGoogle and Reddit Expand Partnership to Enhance Search Capabilities
Google and Reddit Expand Partnership to Enhance Se...
The deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...
View articleSnap Selects Fospha as Measurement Partner for Retail eCommerce
Snap Selects Fospha as Measurement Partner for Ret...
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...
View articleYou haven't switched to GA4? Better get a move on
You haven't switched to GA4? Better get a move on
In the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...
View articleMarketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign...
Marketo Filters Out the Bots: What Accurate Email ...
Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...
View articleSnapchat doesn't want to be another form of social media
Snapchat doesn't want to be another form of social...
Snapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...
View articleNew Report Reveals Strategies for Maximising Performance During Black Frida...
New Report Reveals Strategies for Maximising Perfo...
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...
View articleFrom home to out-of-home, understanding the evolution of voice usage
From home to out-of-home, understanding the evolut...
As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...
View articleSeven latest marketplace updates you should know
Seven latest marketplace updates you should know
A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...
View articleVoice search consumer trends: D2C brands, are you listening?
Voice search consumer trends: D2C brands, are you ...
Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...
View articleTransforming the B2B2C model: Stanley Black & Decker's journey
Transforming the B2B2C model: Stanley Black & Deck...
Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...
View articleGoogle, GA4, and the rising importance of data analytics
Google, GA4, and the rising importance of data ana...
As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...
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