How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

1w Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

View article
How technology is streamlining processes in finance and insurance

Data & Analytics How technology is streamlining processes in finance and insurance

3w Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

View article
A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

4w Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

View article
Get the latest analysis and reports delivered to your inbox daily
Analyzing the best ecommerce platforms for SEO

Digital Marketing Analyzing the best ecommerce platforms for SEO

1m Daniel Tannenbaum

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

View article
How to create a seamless interactive voice experience

Emerging Technology How to create a seamless interactive voice experience

1m Jacqueline Dooley

How to create a seamless interactive voice experie...

Readspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...

View article
How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

Case Study How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

1m Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

View article
Why doesn’t Zoom have advertising in it?

Digital Advertising Why doesn’t Zoom have advertising in it?

1m Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings Read More...

View article
Which areas of tech grew the most during lockdown?

Digital Marketing Which areas of tech grew the most during lockdown?

2m Daniel Tannenbaum

Which areas of tech grew the most during lockdown?

COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...

View article
Let’s just take a minute

Digital Advertising Let’s just take a minute

2m Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

View article
How cloud offerings could transform business in the next decade

Data How cloud offerings could transform business in the next decade

2m Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

View article
Conversational data shifting consumer privacy discussion

Data Conversational data shifting consumer privacy discussion

2m Jacqueline Dooley

Conversational data shifting consumer privacy disc...

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...

View article
How to upgrade your virtual sales enablement approach for long-term success

Digital Marketing How to upgrade your virtual sales enablement approach for long-term success

2m Jacqueline Dooley

How to upgrade your virtual sales enablement appro...

Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist Read More...

View article
How automation solves the problem of product feed and retail ad management

AI & Automation How automation solves the problem of product feed and retail ad management

2m Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

View article
The three pillars to overcome SaaS marketing complexity

Digital Marketing The three pillars to overcome SaaS marketing complexity

2m Dave Porter

The three pillars to overcome SaaS marketing compl...

SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and ret...

View article
Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Digital Marketing Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

2m Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

View article
Getting ahead in marketing: Data as the new oil

Data Getting ahead in marketing: Data as the new oil

2m Iris Meijer

Getting ahead in marketing: Data as the new oil

Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...

View article
A martech roadmap is the key to successful business outcomes

Data & Analytics A martech roadmap is the key to successful business outcomes

3m Heidi Bullock

A martech roadmap is the key to successful busines...

Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...

View article
The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

3m Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

View article
Sales lift from AOOH averaged nearly 19% across four CPG categories

Case Study Sales lift from AOOH averaged nearly 19% across four CPG categories

3m Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

View article
How to leverage AR in your digital marketing strategy

AR & VR How to leverage AR in your digital marketing strategy

3m Amanda Jerelyn

How to leverage AR in your digital marketing strat...

Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...

View article
A scalable lead generation platform drives local sales

Digital Marketing A scalable lead generation platform drives local sales

3m Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

View article
Tech Talk with Jivox: Personalization and ecommerce marketing

Advertising & Promotion Tech Talk with Jivox: Personalization and ecommerce marketing

3m Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

View article
Five tips to generate technology leads

Data Five tips to generate technology leads

3m Sumeet Anand

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...

View article
Why email is critical for closing the personalization gap with ‘MADtech’

Digital Marketing Why email is critical for closing the personalization gap with ‘MADtech’

3m Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

View article
Why the time is right for augmented reality (AR) in marketing

AR & VR Why the time is right for augmented reality (AR) in marketing

3m Faisal Galaria

Why the time is right for augmented reality (AR) i...

Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...

View article
How automation can enhance the retail experience in 2021 and beyond

AI & Automation How automation can enhance the retail experience in 2021 and beyond

3m Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

View article
Jack of all trades: Why and how CMOs must master data to succeed in 2021

Data Jack of all trades: Why and how CMOs must master data to succeed in 2021

3m Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

View article
1 2 3 27