The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

1w Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Maintaining safety and compliance through lean economies

Marketing Maintaining safety and compliance through lean economies

4w David Nicholson

Maintaining safety and compliance through lean eco...

Economic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell Read Mo...

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Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

Collaboration Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

1m Benjamin Broomfield

Love at first stride: OkCupid and Sweatcoin's digi...

"So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or p...

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Maximizing your marketing budget in tough economic times

Marketing budget Maximizing your marketing budget in tough economic times

2m Erica Gunn

Maximizing your marketing budget in tough economic...

In uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice...

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How to overcome your overreliance on marketing technology

Marketing Technology How to overcome your overreliance on marketing technology

2m Peter Prodromou

How to overcome your overreliance on marketing tec...

"Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, y...

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Five ideas for creating personalized targeting without cookies

Content & Experience Five ideas for creating personalized targeting without cookies

4m John Rampton

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

5m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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How Walgreens Boots Alliance rebuilt for first party data

Actionable analysis How Walgreens Boots Alliance rebuilt for first party data

5m Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

AR & VR 2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

6m Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

6m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Is your brand marketing truly inclusive?

Advertising & Promotion Is your brand marketing truly inclusive?

9m Michael Collins

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

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Perfecting the human connection for your personalization strategy

Content Perfecting the human connection for your personalization strategy

10m Melanie Deziel

Perfecting the human connection for your personali...

Four masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets Read ...

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Seven tips to improve customer acquisition and retention

Acquisition Seven tips to improve customer acquisition and retention

10m Matt Rogers

Seven tips to improve customer acquisition and ret...

30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...

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Why Wordle is winning

Campaigns Why Wordle is winning

10m Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

Collaboration Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

11m Elizabeth Roscoe

Building a bulletproof 'digital center of excellen...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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How to enter the evergreen mindset for successful content

Content How to enter the evergreen mindset for successful content

12m Toby Dean

How to enter the evergreen mindset for successful ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...

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Why domain-level “intent” can mislead the buyer journey analysis

Digital Marketing Why domain-level “intent” can mislead the buyer journey analysis

1y Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

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Three trends challenger brand marketers need to know

Digital Advertising Three trends challenger brand marketers need to know

1y Keen

Three trends challenger brand marketers need to kn...

Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

Email Five email and mobile marketing insights from 2021 (Q1 to Q2)

1y Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Data integration: the key to omnichannel marketing

Analytics Data integration: the key to omnichannel marketing

1y Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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The importance of accurate keyword difficulty scores

Data The importance of accurate keyword difficulty scores

1y Semrush

The importance of accurate keyword difficulty scor...

The dark horse your business needs to outperform competition and win at search Read More...

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Marketing is every employee’s job (They just don’t always know it)

Advertising & Promotion Marketing is every employee’s job (They just don’t always know it)

1y Norman Guadagno

Marketing is every employee’s job (They just don’t...

Norman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing Read More...

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How Columbia Care Inc is redefining Cannabis retail

Case Study How Columbia Care Inc is redefining Cannabis retail

1y Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

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Emerging trends in IoT are changing online marketing

Data regulations Emerging trends in IoT are changing online marketing

2y Alex Love

Emerging trends in IoT are changing online marketi...

IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

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How your personal brand can save your career during a pandemic

Digital Advertising How your personal brand can save your career during a pandemic

2y Mark W. Schaefer

How your personal brand can save your career durin...

Despite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...

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How Humanscale pivoted from in-office to the WFH furniture market

Case Study How Humanscale pivoted from in-office to the WFH furniture market

2y Jacqueline Dooley

How Humanscale pivoted from in-office to the WFH f...

The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

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How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

2y Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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