Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

5m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

7m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Perfecting the human connection for your personalization strategy

Content Perfecting the human connection for your personalization strategy

10m Melanie Deziel

Perfecting the human connection for your personali...

Four masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets Read ...

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How to enter the evergreen mindset for successful content

Content How to enter the evergreen mindset for successful content

1y Toby Dean

How to enter the evergreen mindset for successful ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

2y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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CMS predictions: What to watch for in the year ahead

Content CMS predictions: What to watch for in the year ahead

2y J.D. Little

CMS predictions: What to watch for in the year ahe...

J.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in t...

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Maturing your digital strategy through customer centricity

Analytics Maturing your digital strategy through customer centricity

2y Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

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Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

AI & Automation Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

2y Abhishek Shah

Tech Talk with MarketMuse: What a content intellig...

Jeff Coyle from MarketMuse explains what a content intelligence solution can do for your marketing efforts and how it can increase your bottom line. R...

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3 DAM demons: How to confront the terrors of remote content creation in a pandemic

Content 3 DAM demons: How to confront the terrors of remote content creation in a pandemic

2y Jake Athey

3 DAM demons: How to confront the terrors of remot...

This Halloween, Widen’s Jake Athey shows marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensifie...

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The power of voice can help marketing teams capitalize on content

AI & Automation The power of voice can help marketing teams capitalize on content

2y Jacqueline Dooley

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

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The content crisis: What it is and how to solve it

Content The content crisis: What it is and how to solve it

2y Sitecore

The content crisis: What it is and how to solve it

In the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...

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The most effective marketers use immersive content

Content The most effective marketers use immersive content

2y Jacqueline Dooley

The most effective marketers use immersive content

Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...

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It’s time to reevaluate your content management system (CMS)

Content It’s time to reevaluate your content management system (CMS)

2y Gregg Shupe

It’s time to reevaluate your content management sy...

A reliance on digital is our “new normal” due to COVID-19. Discover the five capabilities your CMS needs to withstand our foreseeable future. Will you...

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CTV is where the viewers go and advertisers should follow

Content CTV is where the viewers go and advertisers should follow

2y Anna Kuzmenko

CTV is where the viewers go and advertisers should...

Anna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV.  Read...

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Five problems with B2B content (and how to fix them)

Content Five problems with B2B content (and how to fix them)

2y Jacqueline Dooley

Five problems with B2B content (and how to fix the...

Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...

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Don’t let your CMS hold back your business growth

Content Don’t let your CMS hold back your business growth

2y Inken Kuhlmann-Rhinow

Don’t let your CMS hold back your business growth

Businesses are being held back by outdated CMS systems, HubSpot's Inken Kuhlmann-Rhinow, highlights what might be your CMS system’s biggest problem an...

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How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

Case Study How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

3y Jacqueline Dooley

How Betches Quarantainment programming is helping ...

Betches’s Co-Founder and Chief Creative Officer explains how their Quarantainment programming is helping beer maker Stella Artois reach millennial bri...

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How Netflix is helping brands harness the power of interactive content

Brand awareness How Netflix is helping brands harness the power of interactive content

3y Moti Cohen

How Netflix is helping brands harness the power of...

Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...

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Why partnering with a web design platform is the right move for your business

Content Why partnering with a web design platform is the right move for your business

3y Jacqueline Dooley

Why partnering with a web design platform is the r...

Duda's eBook explains how agencies, digital publishers, host providers, and SaaS platforms can all benefit from partnering with a web design platform....

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8 tips to speed up WordPress performance

Content 8 tips to speed up WordPress performance

3y Tereza Litsa

8 tips to speed up WordPress performance

WordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...

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The technologies set to transform video content

AI & Automation The technologies set to transform video content

3y Tim Jobling

The technologies set to transform video content

Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...

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Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform

AI & Automation Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform

3y Barry Levine

Adobe adds Journey Orchestration and marketer-frie...

Adobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...

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Seismic acquires Percolate, unifies "two essential pillars" of martech stack

Content Seismic acquires Percolate, unifies "two essential pillars" of martech stack

3y Kimberly Collins

Seismic acquires Percolate, unifies "two essential...

Sales enablement platform Seismic has acquired Percolate, a marketing campaign orchestration and content management platform, for an undisclosed amoun...

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Bynder launches branded content features Digital Brand Templates and Brand Guidelines

Content Bynder launches branded content features Digital Brand Templates and Brand Guidelines

3y Jacqueline Dooley

Bynder launches branded content features Digital B...

On Tuesday, digital asset management company Bynder announced the release of two new features, Digital Brand Templates and Brand Guidelines, to give m...

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How Percolate's marketing orchestration hub enables sales success

Content How Percolate's marketing orchestration hub enables sales success

3y Jacqueline Dooley

How Percolate's marketing orchestration hub enable...

Only eight percent of sales and marketing executives believe their teams are strongly aligned. How can you use content marketing to drive sales enable...

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How S’well uses Curalate to drive sales with AI + user-generated content

Case Study How S’well uses Curalate to drive sales with AI + user-generated content

3y Jacqueline Dooley

How S’well uses Curalate to drive sales with AI + ...

S’well’s VP of Ecommerce and Digital Marketing shares why they've chosen to work with Curalate to promote user-generated content from their audience. ...

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Only 1 in 5 organizations effectively personalize content at-scale

Content Only 1 in 5 organizations effectively personalize content at-scale

3y Charlie Braithwaite

Only 1 in 5 organizations effectively personalize ...

A new report by Seismic and Forrester finds that providing a personalized customer experience is both the biggest challenge and the biggest opportunit...

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