How is AI Changing Conversational Marketing Strategies?
AI

How is AI Changing Conversational Marketing Strategies?

2m Priscilla Soedarpo

How is AI Changing Conversational Marketing Strate...

Conversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current ...

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Maximizing Impact: The Power of LinkedIn Newsletters
Community Management

Maximizing Impact: The Power of LinkedIn Newsletters

3m ClickZ News Staff

Maximizing Impact: The Power of LinkedIn Newslette...

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...

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Is ecommerce blogging still worth the investment?
Content

Is ecommerce blogging still worth the investment?

1y Ann Smarty

Is ecommerce blogging still worth the investment?

The answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read More...

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ChatGPT beyond the hype: How to use AI models for better email marketing
AI

ChatGPT beyond the hype: How to use AI models for better email marketing

1y Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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How an EPL Club increased brand trust in their betting sponsor by 262%
Brand awareness

How an EPL Club increased brand trust in their betting sponsor by 262%

2y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Perfecting the human connection for your personalization strategy
Content

Perfecting the human connection for your personalization strategy

2y Melanie Deziel

Perfecting the human connection for your personali...

Four masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets Read ...

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How to enter the evergreen mindset for successful content
Content

How to enter the evergreen mindset for successful content

3y Toby Dean

How to enter the evergreen mindset for successful ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...

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The role of AI & social media marketers in a B2B marketing campaign
AI & Automation

The role of AI & social media marketers in a B2B marketing campaign

3y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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CMS predictions: What to watch for in the year ahead
Content

CMS predictions: What to watch for in the year ahead

4y J.D. Little

CMS predictions: What to watch for in the year ahe...

J.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in t...

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Maturing your digital strategy through customer centricity
Analytics

Maturing your digital strategy through customer centricity

4y Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

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Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing
AI & Automation

Tech Talk with MarketMuse: What a content intelligence solution can do for ...

4y Abhishek Shah

Tech Talk with MarketMuse: What a content intellig...

Jeff Coyle from MarketMuse explains what a content intelligence solution can do for your marketing efforts and how it can increase your bottom line. R...

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3 DAM demons: How to confront the terrors of remote content creation in a pandemic
Content

3 DAM demons: How to confront the terrors of remote content creation in a p...

4y Jake Athey

3 DAM demons: How to confront the terrors of remot...

This Halloween, Widen’s Jake Athey shows marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensifie...

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The power of voice can help marketing teams capitalize on content
AI & Automation

The power of voice can help marketing teams capitalize on content

4y Jacqueline Dooley

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

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The content crisis: What it is and how to solve it
Content

The content crisis: What it is and how to solve it

4y Sitecore

The content crisis: What it is and how to solve it

In the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...

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The most effective marketers use immersive content
Content

The most effective marketers use immersive content

4y Jacqueline Dooley

The most effective marketers use immersive content

Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...

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It’s time to reevaluate your content management system (CMS)
Content

It’s time to reevaluate your content management system (CMS)

4y Gregg Shupe

It’s time to reevaluate your content management sy...

A reliance on digital is our “new normal” due to COVID-19. Discover the five capabilities your CMS needs to withstand our foreseeable future. Will you...

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CTV is where the viewers go and advertisers should follow
Content

CTV is where the viewers go and advertisers should follow

4y Anna Kuzmenko

CTV is where the viewers go and advertisers should...

Anna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV.  Read...

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Five problems with B2B content (and how to fix them)
Content

Five problems with B2B content (and how to fix them)

4y Jacqueline Dooley

Five problems with B2B content (and how to fix the...

Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...

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Don’t let your CMS hold back your business growth
Content

Don’t let your CMS hold back your business growth

4y Inken Kuhlmann-Rhinow

Don’t let your CMS hold back your business growth

Businesses are being held back by outdated CMS systems, HubSpot's Inken Kuhlmann-Rhinow, highlights what might be your CMS system’s biggest problem an...

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How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown
Case Study

How Betches Quarantainment programming is helping Stella Artois reach mille...

4y Jacqueline Dooley

How Betches Quarantainment programming is helping ...

Betches’s Co-Founder and Chief Creative Officer explains how their Quarantainment programming is helping beer maker Stella Artois reach millennial bri...

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How Netflix is helping brands harness the power of interactive content
Brand awareness

How Netflix is helping brands harness the power of interactive content

4y Moti Cohen

How Netflix is helping brands harness the power of...

Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...

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Why partnering with a web design platform is the right move for your business
Content

Why partnering with a web design platform is the right move for your busine...

4y Jacqueline Dooley

Why partnering with a web design platform is the r...

Duda's eBook explains how agencies, digital publishers, host providers, and SaaS platforms can all benefit from partnering with a web design platform....

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8 tips to speed up WordPress performance
Content

8 tips to speed up WordPress performance

4y Tereza Litsa

8 tips to speed up WordPress performance

WordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...

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The technologies set to transform video content
AI & Automation

The technologies set to transform video content

5y Tim Jobling

The technologies set to transform video content

Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...

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Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform
AI & Automation

Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Pl...

5y Barry Levine

Adobe adds Journey Orchestration and marketer-frie...

Adobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...

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Seismic acquires Percolate, unifies "two essential pillars" of martech stack
Content

Seismic acquires Percolate, unifies "two essential pillars" of martech stac...

5y Kimberly Collins

Seismic acquires Percolate, unifies "two essential...

Sales enablement platform Seismic has acquired Percolate, a marketing campaign orchestration and content management platform, for an undisclosed amoun...

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