Five business intelligence trends marketers should not overlook

Data & Analytics Five business intelligence trends marketers should not overlook

2d Marc Cerniglio
Personalization is powerful, but still not a priority for many marketers

Data & Analytics Personalization is powerful, but still not a priority for many marketers

5d Mike O'Brien
BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

Data & Analytics BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

1w Barry Levine
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Customer experience martech challenges for 2019

Data & Analytics Customer experience martech challenges for 2019

1w Luke Richards
Democratization of data science: Empowering experience makers with an intelligent platform

Data & Analytics Democratization of data science: Empowering experience makers with an intelligent platform

1w Lakshmi Shivalingaiah
"Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

Data & Analytics "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

3w Emily Alford
What's holding companies back from delivering on customer experience? Q&A with Deloitte Digital's Experience leader Angel Vaccaro

Data & Analytics What's holding companies back from delivering on customer experience? Q&A with Deloitte Digital's Experience leader Angel Vaccaro

4w Kimberly Collins
Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

Data & Analytics Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

4w Barry Levine
Customer data in retail 2019: Key research findings

Data & Analytics Customer data in retail 2019: Key research findings

1m Charlie Braithwaite
Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

Data & Analytics Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

2m Charlie Braithwaite
Research: How the human body can predict what makes content go viral

Content Marketing Research: How the human body can predict what makes content go viral

2m Domenica D'Ottavio
The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

Data & Analytics The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

2m Emily Alford
CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

AI CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

2m Luke Richards
Video: Intro to customer data platforms and when to use them

Data & Analytics Video: Intro to customer data platforms and when to use them

2m Kimberly Collins
87% consumers use a second device while watching TV: How to connect marketing data

Data & Analytics 87% consumers use a second device while watching TV: How to connect marketing data

2m Emily Alford
Marketing attribution models: The complete guide

Data & Analytics Marketing attribution models: The complete guide

3m Luke Richards
Digital analytics for media: Four use cases for quality data

Data & Analytics Digital analytics for media: Four use cases for quality data

3m Emily Alford
Marketing attribution and data management 2019: Key takeaways from research briefing

Data & Analytics Marketing attribution and data management 2019: Key takeaways from research briefing

3m Kimberly Collins
How Netflix uses big data to create content and enhance user experience

Data & Analytics How Netflix uses big data to create content and enhance user experience

3m Gabrielle Sadeh
How to calculate customer lifetime value (CLTV): The complete guide

Data & Analytics How to calculate customer lifetime value (CLTV): The complete guide

3m Luke Richards
Behavioral economics for marketing: Turning data into persuasion

Data & Analytics Behavioral economics for marketing: Turning data into persuasion

3m Shravya Kaparthi
Customer analytics versus web analytics: Know the difference

Data & Analytics Customer analytics versus web analytics: Know the difference

3m Janvi Arora
Are you making the most of your DMP? Four use cases you need

Data & Analytics Are you making the most of your DMP? Four use cases you need

3m Daisy Chen
GeoEdge CEO Amnon Siev about ad integrity and safety

Data & Analytics GeoEdge CEO Amnon Siev about ad integrity and safety

4m Tessa Judge
Augmented analytics: What you need to know for 2019

Data & Analytics Augmented analytics: What you need to know for 2019

4m Naresh Agarwal
How clean CRM data makes or breaks customer experiences

Data & Analytics How clean CRM data makes or breaks customer experiences

4m Brooke Maynard
Q&A with Absolutdata CEO on AI-powered decision making

Data & Analytics Q&A with Absolutdata CEO on AI-powered decision making

4m Tessa Judge
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