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    Five business intelligence trends marketers should not overlook

    Data & Analytics Five business intelligence trends marketers should not overlook

    2d Marc Cerniglio
    Personalization is powerful, but still not a priority for many marketers

    Data & Analytics Personalization is powerful, but still not a priority for many marketers

    5d Mike O'Brien
    BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

    Data & Analytics BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

    1w Barry Levine
    Get the latest analysis and reports delivered to your inbox daily
    Customer experience martech challenges for 2019

    Data & Analytics Customer experience martech challenges for 2019

    1w Luke Richards
    Democratization of data science: Empowering experience makers with an intelligent platform

    Data & Analytics Democratization of data science: Empowering experience makers with an intelligent platform

    1w Lakshmi Shivalingaiah
    "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

    Data & Analytics "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

    3w Emily Alford
    What's holding companies back from delivering on customer experience? Q&A with Deloitte Digital's Experience leader Angel Vaccaro

    Data & Analytics What's holding companies back from delivering on customer experience? Q&A with Deloitte Digital's Experience leader Angel Vaccaro

    4w Kimberly Collins
    Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

    Data & Analytics Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

    4w Barry Levine
    Customer data in retail 2019: Key research findings

    Data & Analytics Customer data in retail 2019: Key research findings

    1m Charlie Braithwaite
    Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

    Data & Analytics Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

    2m Charlie Braithwaite
    Research: How the human body can predict what makes content go viral

    Content Marketing Research: How the human body can predict what makes content go viral

    2m Domenica D'Ottavio
    The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

    Data & Analytics The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

    2m Emily Alford
    CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

    AI CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

    2m Luke Richards
    Video: Intro to customer data platforms and when to use them

    Data & Analytics Video: Intro to customer data platforms and when to use them

    2m Kimberly Collins
    87% consumers use a second device while watching TV: How to connect marketing data

    Data & Analytics 87% consumers use a second device while watching TV: How to connect marketing data

    2m Emily Alford
    Marketing attribution models: The complete guide

    Data & Analytics Marketing attribution models: The complete guide

    3m Luke Richards
    Digital analytics for media: Four use cases for quality data

    Data & Analytics Digital analytics for media: Four use cases for quality data

    3m Emily Alford
    Marketing attribution and data management 2019: Key takeaways from research briefing

    Data & Analytics Marketing attribution and data management 2019: Key takeaways from research briefing

    3m Kimberly Collins
    How Netflix uses big data to create content and enhance user experience

    Data & Analytics How Netflix uses big data to create content and enhance user experience

    3m Gabrielle Sadeh
    How to calculate customer lifetime value (CLTV): The complete guide

    Data & Analytics How to calculate customer lifetime value (CLTV): The complete guide

    3m Luke Richards
    Behavioral economics for marketing: Turning data into persuasion

    Data & Analytics Behavioral economics for marketing: Turning data into persuasion

    3m Shravya Kaparthi
    Customer analytics versus web analytics: Know the difference

    Data & Analytics Customer analytics versus web analytics: Know the difference

    3m Janvi Arora
    Are you making the most of your DMP? Four use cases you need

    Data & Analytics Are you making the most of your DMP? Four use cases you need

    3m Daisy Chen
    GeoEdge CEO Amnon Siev about ad integrity and safety

    Data & Analytics GeoEdge CEO Amnon Siev about ad integrity and safety

    4m Tessa Judge
    Augmented analytics: What you need to know for 2019

    Data & Analytics Augmented analytics: What you need to know for 2019

    4m Naresh Agarwal
    How clean CRM data makes or breaks customer experiences

    Data & Analytics How clean CRM data makes or breaks customer experiences

    4m Brooke Maynard
    Q&A with Absolutdata CEO on AI-powered decision making

    Data & Analytics Q&A with Absolutdata CEO on AI-powered decision making

    4m Tessa Judge
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