Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. How can you gain a holistic view of everything that your customer is doing online, in order to understand all of the touchpoints that influence their purchase?
Advances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges in terms of skills, implementation and more. How can marketers prepare for change?
The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply incapable of seeing. In the second installment of our series on AI-based predictive analytics, we look at 5 brands using predictive analytics to improve growth and performance.
Growth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast "The Growth Marketing Mindset: Using Data to Drive Engagement" looked at the key components of a successful growth marketing strategy, and how companies can harness behavioral and contextual data to deliver a personalized experience.
The rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificial intelligence, however, is having significantly more success. Here's how predictive analytics is allowing businesses to make accurate forecasts and drive improved performance.
Marketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part 3 of our three-part series on Customer Data Platforms, we'll look at exactly how a Customer Data Platform can address common problems faced by CMOs.
The internet has thrived on the unrestricted and open access it provides for an international community to shop and share with just a few clicks. But with a small group of mega-companies increasingly dominating the online landscape, is it time for regulators to step in? What would this mean for the marketing industry?
A Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But how does a CDP differ from other data management solutions like a Data Management Platform (DMP), and what essential functionality does it need to nail?
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
