CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

AI CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

22h Luke Richards
Video: Intro to customer data platforms and when to use them

Data & Analytics Video: Intro to customer data platforms and when to use them

7d Kimberly Collins
87% consumers use a second device while watching TV: How to connect marketing data

Data & Analytics 87% consumers use a second device while watching TV: How to connect marketing data

2w Emily Alford
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Marketing attribution models: The complete guide

Data & Analytics Marketing attribution models: The complete guide

4w Luke Richards
Digital analytics for media: Four use cases for quality data

Data & Analytics Digital analytics for media: Four use cases for quality data

4w Emily Alford
Marketing attribution and data management 2019: Key takeaways from research briefing

Data & Analytics Marketing attribution and data management 2019: Key takeaways from research briefing

4w Kimberly Collins
How Netflix uses big data to create content and enhance user experience

Data & Analytics How Netflix uses big data to create content and enhance user experience

1m Gabrielle Sadeh
How to calculate customer lifetime value (CLTV): The complete guide

Data & Analytics How to calculate customer lifetime value (CLTV): The complete guide

1m Luke Richards
Behavioral economics for marketing: Turning data into persuasion

Data & Analytics Behavioral economics for marketing: Turning data into persuasion

1m Shravya Kaparthi
Customer analytics versus web analytics: Know the difference

Data & Analytics Customer analytics versus web analytics: Know the difference

2m Janvi Arora
Are you making the most of your DMP? Four use cases you need

Data & Analytics Are you making the most of your DMP? Four use cases you need

2m Daisy Chen
GeoEdge CEO Amnon Siev about ad integrity and safety

Data & Analytics GeoEdge CEO Amnon Siev about ad integrity and safety

2m Tessa Judge
Augmented analytics: What you need to know for 2019

Data & Analytics Augmented analytics: What you need to know for 2019

2m Naresh Agarwal
How clean CRM data makes or breaks customer experiences

Data & Analytics How clean CRM data makes or breaks customer experiences

2m Brooke Maynard
Q&A with Absolutdata CEO on AI-powered decision making

Data & Analytics Q&A with Absolutdata CEO on AI-powered decision making

2m Tessa Judge
Why using too many data management tools is bad for strategy

Data & Analytics Why using too many data management tools is bad for strategy

3m Emily Alford
Six customer data metrics that really matter

Data & Analytics Six customer data metrics that really matter

3m Tiffany Delmore
B2B data + AI hype: Q&A with Seismic's VP Data & Analytics

Data & Analytics B2B data + AI hype: Q&A with Seismic's VP Data & Analytics

3m Kimberly Collins
Data in martech: How to better measure, attribute, and manage it

Data & Analytics Data in martech: How to better measure, attribute, and manage it

4m Kimberly Collins
How to turn your live event data into sales

Data & Analytics How to turn your live event data into sales

4m Emily Alford
Research: Actionable insights from data still marketing’s biggest challenge

Data & Analytics Research: Actionable insights from data still marketing’s biggest challenge

4m Kimberly Collins
Planning a live event? Here are some of the best ways to collect attendee data

Data & Analytics Planning a live event? Here are some of the best ways to collect attendee data

4m Emily Alford
How Best Buy, Nordstrom and Nike bring personalization to physical stores

Data & Analytics How Best Buy, Nordstrom and Nike bring personalization to physical stores

5m Mike O'Brien
Buying signals at live events help get the whole story

Data & Analytics Buying signals at live events help get the whole story

5m Emily Alford
How to collect attendee data at live events

Data & Analytics How to collect attendee data at live events

5m Emily Alford
In the wake of GDPR, what’s next for data privacy?

Data & Analytics In the wake of GDPR, what’s next for data privacy?

5m Patrick Salyer
How using a CDP can solve challenges in data activation and personalization

Data & Analytics How using a CDP can solve challenges in data activation and personalization

6m Kai Vollhardt
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