close

Digital Marketing

Marketing Technology

Emerging Technology

Digital Transformation

Stats & Tools

    Information

    Marketing TechnologyData & Analytics
    Sort
    CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

    AI CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

    22h Luke Richards
    Video: Intro to customer data platforms and when to use them

    Data & Analytics Video: Intro to customer data platforms and when to use them

    7d Kimberly Collins
    87% consumers use a second device while watching TV: How to connect marketing data

    Data & Analytics 87% consumers use a second device while watching TV: How to connect marketing data

    2w Emily Alford
    Get the latest analysis and reports delivered to your inbox daily
    Marketing attribution models: The complete guide

    Data & Analytics Marketing attribution models: The complete guide

    4w Luke Richards
    Digital analytics for media: Four use cases for quality data

    Data & Analytics Digital analytics for media: Four use cases for quality data

    4w Emily Alford
    Marketing attribution and data management 2019: Key takeaways from research briefing

    Data & Analytics Marketing attribution and data management 2019: Key takeaways from research briefing

    4w Kimberly Collins
    How Netflix uses big data to create content and enhance user experience

    Data & Analytics How Netflix uses big data to create content and enhance user experience

    1m Gabrielle Sadeh
    How to calculate customer lifetime value (CLTV): The complete guide

    Data & Analytics How to calculate customer lifetime value (CLTV): The complete guide

    1m Luke Richards
    Behavioral economics for marketing: Turning data into persuasion

    Data & Analytics Behavioral economics for marketing: Turning data into persuasion

    1m Shravya Kaparthi
    Customer analytics versus web analytics: Know the difference

    Data & Analytics Customer analytics versus web analytics: Know the difference

    2m Janvi Arora
    Are you making the most of your DMP? Four use cases you need

    Data & Analytics Are you making the most of your DMP? Four use cases you need

    2m Daisy Chen
    GeoEdge CEO Amnon Siev about ad integrity and safety

    Data & Analytics GeoEdge CEO Amnon Siev about ad integrity and safety

    2m Tessa Judge
    Augmented analytics: What you need to know for 2019

    Data & Analytics Augmented analytics: What you need to know for 2019

    2m Naresh Agarwal
    How clean CRM data makes or breaks customer experiences

    Data & Analytics How clean CRM data makes or breaks customer experiences

    2m Brooke Maynard
    Q&A with Absolutdata CEO on AI-powered decision making

    Data & Analytics Q&A with Absolutdata CEO on AI-powered decision making

    2m Tessa Judge
    Why using too many data management tools is bad for strategy

    Data & Analytics Why using too many data management tools is bad for strategy

    3m Emily Alford
    Six customer data metrics that really matter

    Data & Analytics Six customer data metrics that really matter

    3m Tiffany Delmore
    B2B data + AI hype: Q&A with Seismic's VP Data & Analytics

    Data & Analytics B2B data + AI hype: Q&A with Seismic's VP Data & Analytics

    3m Kimberly Collins
    Data in martech: How to better measure, attribute, and manage it

    Data & Analytics Data in martech: How to better measure, attribute, and manage it

    4m Kimberly Collins
    How to turn your live event data into sales

    Data & Analytics How to turn your live event data into sales

    4m Emily Alford
    Research: Actionable insights from data still marketing’s biggest challenge

    Data & Analytics Research: Actionable insights from data still marketing’s biggest challenge

    4m Kimberly Collins
    Planning a live event? Here are some of the best ways to collect attendee data

    Data & Analytics Planning a live event? Here are some of the best ways to collect attendee data

    4m Emily Alford
    How Best Buy, Nordstrom and Nike bring personalization to physical stores

    Data & Analytics How Best Buy, Nordstrom and Nike bring personalization to physical stores

    5m Mike O'Brien
    Buying signals at live events help get the whole story

    Data & Analytics Buying signals at live events help get the whole story

    5m Emily Alford
    How to collect attendee data at live events

    Data & Analytics How to collect attendee data at live events

    5m Emily Alford
    In the wake of GDPR, what’s next for data privacy?

    Data & Analytics In the wake of GDPR, what’s next for data privacy?

    5m Patrick Salyer
    How using a CDP can solve challenges in data activation and personalization

    Data & Analytics How using a CDP can solve challenges in data activation and personalization

    6m Kai Vollhardt
    1 2 3