Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleFrom CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...
View articleStarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...
View articleEntering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...
View articleConversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...
View articleVodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...
View articleMarketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...
View articleTeradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...
View articlePublicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
View articleCommit to pilot programs and data before getting your ABM program off the ground. Read More...
View articleIn an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...
View articleA detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...
View articleData-driven insights for customer success requires a strategic approach beyond collection. Read More...
View articleCustomer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...
View articleSemasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...
View articleJean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...
View articleIn a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....
View articleVarious leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...
View articleIt turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...
View articleBrad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketer...
View articleClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...
View articleNatterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation ...
View articleAfter COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically. ...
View articleCustomer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...
View article