5 first-party data strategies to power your personalization

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3d Mike O'Brien
The power of real-time attribution in a multi-channel world

Data & Analytics The power of real-time attribution in a multi-channel world

2w Tereza Litsa
How to get started with your marketing attribution strategy

Data & Analytics How to get started with your marketing attribution strategy

1m Tereza Litsa
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Selecting the right Customer Data Platform

Data & Analytics Selecting the right Customer Data Platform

2m David Raab, CDPI
5 things to consider when selecting a multi-touch attribution vendor

Data & Analytics 5 things to consider when selecting a multi-touch attribution vendor

2m Clark Boyd
Why do you need multi-touch attribution?

Data & Analytics Why do you need multi-touch attribution?

3m Sam Carter
Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Data & Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

3m Mike O'Brien
Introduction to Customer Data Platforms

Data & Analytics Introduction to Customer Data Platforms

3m David Raab, CDPI
GDPR: How US businesses are preparing

Data & Analytics GDPR: How US businesses are preparing

4m Clark Boyd
6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

4m Sam Carter
Real-time relevance and predicting purchases

Data & Analytics Real-time relevance and predicting purchases

4m Mike O'Brien
How the GDPR promises to improve personalization

Data & Analytics How the GDPR promises to improve personalization

4m Mike O'Brien
GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

5m Mike O'Brien
From 1980 through next May: The evolution of GDPR

Data & Analytics From 1980 through next May: The evolution of GDPR

5m Mike O'Brien
How democratizing data leads to better decisions

Data & Analytics How democratizing data leads to better decisions

5m Mike O'Brien
Breaking down silos with the metrics that matter

Data & Analytics Breaking down silos with the metrics that matter

6m Mike O'Brien
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

6m Clark Boyd
6 ways to increase your conversion rate using behavioral data

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6m Mike O'Brien
Tools and tips for calculating the ROI of social media

Conversion & ROI Tools and tips for calculating the ROI of social media

6m Clark Boyd
How machine learning can help you optimize your website's UX

AI How machine learning can help you optimize your website's UX

6m Chris Camps
What do CMOs need to know about cybersecurity?

Data & Analytics What do CMOs need to know about cybersecurity?

7m Luke Richards
How to achieve true omnichannel relevance

Analyzing Customer Data How to achieve true omnichannel relevance

7m Clark Boyd
How to use behavioral data to enhance your website's conversion rate

Analytics How to use behavioral data to enhance your website's conversion rate

7m Chris Camps
4 data types you need to understand the customer journey

Data & Analytics 4 data types you need to understand the customer journey

7m Chris Camps
Big data in the travel industry: How can travel companies do more to collect and use customer data?

Analyzing Customer Data Big data in the travel industry: How can travel companies do more to collect and use customer data?

7m Clark Boyd
Using clickstream data to know your customer's entire online journey

Analytics Using clickstream data to know your customer's entire online journey

7m Rebecca Sentance
AI and predictive analytics: What does the future hold?

AI AI and predictive analytics: What does the future hold?

8m Clark Boyd