Common mistakes to avoid when choosing an attribution model

Data & Analytics Common mistakes to avoid when choosing an attribution model

1w Tereza Litsa
Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape

Data & Analytics Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape

3w Jonathan Brown
Does your content generate ROI?

Data & Analytics Does your content generate ROI?

4w matthewmurray
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Explaining all the different attribution models

Data & Analytics Explaining all the different attribution models

1m Tereza Litsa
Is your marketing automation system GDPR-compliant?

Data & Analytics Is your marketing automation system GDPR-compliant?

1m Jonathan Brown
Is Google taking over the attribution landscape after GDPR?

Data & Analytics Is Google taking over the attribution landscape after GDPR?

3m Tereza Litsa
3 new marketing attribution trends to keep an eye on

Data & Analytics 3 new marketing attribution trends to keep an eye on

3m Tereza Litsa
4 questions to answer before picking the right attribution model for your business

Data & Analytics 4 questions to answer before picking the right attribution model for your business

4m Tereza Litsa
5 first-party data strategies to power your personalization

Data & Analytics 5 first-party data strategies to power your personalization

4m Mike O'Brien
The power of real-time attribution in a multi-channel world

Data & Analytics The power of real-time attribution in a multi-channel world

4m Tereza Litsa
How to get started with your marketing attribution strategy

Data & Analytics How to get started with your marketing attribution strategy

5m Tereza Litsa
Selecting the right Customer Data Platform

Data & Analytics Selecting the right Customer Data Platform

5m David Raab, CDPI
5 things to consider when selecting a multi-touch attribution vendor

Data & Analytics 5 things to consider when selecting a multi-touch attribution vendor

6m Clark Boyd
Why do you need multi-touch attribution?

Data & Analytics Why do you need multi-touch attribution?

6m Sam Carter
Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Data & Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

7m Mike O'Brien
Introduction to Customer Data Platforms

Data & Analytics Introduction to Customer Data Platforms

7m David Raab, CDPI
GDPR: How US businesses are preparing

Data & Analytics GDPR: How US businesses are preparing

7m Clark Boyd
6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

8m Sam Carter
Real-time relevance and predicting purchases

Data & Analytics Real-time relevance and predicting purchases

8m Mike O'Brien
How the GDPR promises to improve personalization

Data & Analytics How the GDPR promises to improve personalization

8m Mike O'Brien
GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

8m Mike O'Brien
From 1980 through next May: The evolution of GDPR

Data & Analytics From 1980 through next May: The evolution of GDPR

9m Mike O'Brien
How democratizing data leads to better decisions

Data & Analytics How democratizing data leads to better decisions

9m Mike O'Brien
Breaking down silos with the metrics that matter

Data & Analytics Breaking down silos with the metrics that matter

10m Mike O'Brien
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

10m Clark Boyd
6 ways to increase your conversion rate using behavioral data

Analyzing Customer Data 6 ways to increase your conversion rate using behavioral data

10m Mike O'Brien
Tools and tips for calculating the ROI of social media

Conversion & ROI Tools and tips for calculating the ROI of social media

10m Clark Boyd