Dispelling myths and understanding realities of social impressions measurement

Ecommerce Dispelling myths and understanding realities of social impressions measurement

2w Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS

Digital Marketing Unveiling Meta's contribution to top-of-funnel relative ROAS

4w Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fopsha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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30 DTC brands that showcased exceptional performance in Q4

Insights 30 DTC brands that showcased exceptional performance in Q4

3m Jamie Bolton

30 DTC brands that showcased exceptional performan...

The COVID-19 pandemic has drastically changed consumer buying habits, leading to an explosive growth of DTC companies Read More...

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How Walgreens Boots Alliance rebuilt for first party data

Case Study How Walgreens Boots Alliance rebuilt for first party data

9m Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

2y Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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Analyzing the best ecommerce platforms for SEO

Digital Marketing Analyzing the best ecommerce platforms for SEO

2y Daniel Tannenbaum

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

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How to upgrade your virtual sales enablement approach for long-term success

Marketing Technology How to upgrade your virtual sales enablement approach for long-term success

2y Jacqueline Dooley

How to upgrade your virtual sales enablement appro...

Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist Read More...

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Digital Marketing Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

2y Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

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A martech roadmap is the key to successful business outcomes

Digital Marketing A martech roadmap is the key to successful business outcomes

2y Heidi Bullock

A martech roadmap is the key to successful busines...

Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...

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A scalable lead generation platform drives local sales

Lead generation A scalable lead generation platform drives local sales

2y Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

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Ecommerce trends: Shift to online shopping may be permanent

Digital Marketing Ecommerce trends: Shift to online shopping may be permanent

2y Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

Digital Marketing Bridging the gap: How marketing and sales can break down the technological walls between their departments

2y Tom Castley

Bridging the gap: How marketing and sales can brea...

Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...

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5 ways retailers are using AI to improve conversions

Emerging Technology 5 ways retailers are using AI to improve conversions

2y Joydeep Bhattacharya

5 ways retailers are using AI to improve conversio...

From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...

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Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more

Digital Marketing Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more

2y Kamaljeet Kalsi

Key Insights: Holiday shopping November spotlight,...

All the key ingredients you need to add to your marketing dough if you wish to taste success this holiday season. Read More...

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The agile marketer: Building agility with technology and talent

People and skills The agile marketer: Building agility with technology and talent

2y Jim Yu

The agile marketer: Building agility with technolo...

Bringing technology and talent to maximize market insights and prescribe action. Read More...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

Trends The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

2y Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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Choosing subscription software that’s right for your business

Digital Marketing Choosing subscription software that’s right for your business

2y Sean Joyce

Choosing subscription software that’s right for yo...

There are dozens of companies selling software to help convert to or add on subscription sales, but picking the right one requires planning. Read More...

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5 ways AI to improving conversions for ecommerce businesses

Emerging Technology 5 ways AI to improving conversions for ecommerce businesses

3y Joydeep Bhattacharya

5 ways AI to improving conversions for ecommerce b...

From leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways A...

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Six benefits of cloud technology: The future for retailers

Marketing Technology Six benefits of cloud technology: The future for retailers

3y Content Media

Six benefits of cloud technology: The future for r...

From better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it. Read Mor...

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Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

Insights Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

3y Kamaljeet Kalsi

Key Insights: Holiday shopping ecommerce trends an...

COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...

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How Brakes bridged the B2B/ B2C gap to feed a nation

B2C How Brakes bridged the B2B/ B2C gap to feed a nation

3y Ben Sekhon

How Brakes bridged the B2B/ B2C gap to feed a nati...

Brakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read More...

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The role of AI advertising for deep customer experience personalization

Emerging Technology The role of AI advertising for deep customer experience personalization

3y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

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Eight best ways to use AI in martech in 2020

Emerging Technology Eight best ways to use AI in martech in 2020

3y Kevin Payne

Eight best ways to use AI in martech in 2020

We look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their busine...

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The AI-enhanced CX: Agility for an uncertain future

Emerging Technology The AI-enhanced CX: Agility for an uncertain future

3y Sven Feurer

The AI-enhanced CX: Agility for an uncertain futur...

Despite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of...

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The use of AI for retail players can be a decisive factor in their business recovery

Emerging Technology The use of AI for retail players can be a decisive factor in their business recovery

3y Olivier Marc

The use of AI for retail players can be a decisive...

Olivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. Read More...

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How amika uses an AI platform to drive online sales and build trust

Emerging Technology How amika uses an AI platform to drive online sales and build trust

3y Lucie Loubet

How amika uses an AI platform to drive online sale...

How Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. Read More...

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Using AI-powered visual search to enhance CX

Emerging Technology Using AI-powered visual search to enhance CX

3y Dan Drapeau

Using AI-powered visual search to enhance CX

The old saying “a picture is worth a thousand words” takes on all new relevance when we consider the next big feature coming over the ecommerce horizo...

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