Marketing technology has been helping to improve the efficiency and effectiveness of sales teams for many years. But with so many tools now on the market, it's difficult to keep track of what's worth investing in and what isn't. Here a quick guide to organizing your sales tech stack.
When it comes to selling products online, an ecommerce platform is just the beginning. Here are some software integrations brands should consider.
With global ecommerce worth an estimated $2 trillion, there’s never been a better time for retailers to take advantage of the international marketplace and the potential of global resellers by offering a truly global checkout experience. The question is, how can you make sure your end-user experience is optimized for local users?
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
