Funnel vision: the dangerous trap of lead stages

Commerce & Sales Funnel vision: the dangerous trap of lead stages

1m Norman Guadagno

Funnel vision: the dangerous trap of lead stages

Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...

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Emerging trends in IoT are changing online marketing

Digital Advertising Emerging trends in IoT are changing online marketing

2m Alex Love

Emerging trends in IoT are changing online marketi...

IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Digital Advertising Being an effective marketing leader with Mark Evans, Direct Line Group

2m Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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Survey: Social media, marketing and the impact of the news

Digital Marketing Survey: Social media, marketing and the impact of the news

4m Michael McCaw

Survey: Social media, marketing and the impact of ...

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

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The key to growth marketing during uncertain times

Digital Marketing The key to growth marketing during uncertain times

8m David Greenberg

The key to growth marketing during uncertain times

When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism....

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Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

Data Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

10m Michael McManus

Tech Talk with BlueConic: How the world's leading ...

First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

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The shape of future data privacy regulation is immaterial

Analyzing Customer Data The shape of future data privacy regulation is immaterial

1y Catherine Ballantyne

The shape of future data privacy regulation is imm...

Catherine Ballantyne, Regional Vice President APJ Solutions at Tealium, explains why full disclosure of data practices, along with enhanced controls t...

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In defence of the buyer persona

Data-Driven Marketing In defence of the buyer persona

1y Sabri Suby

In defence of the buyer persona

King Kong's founder, Sabri Suby shows why a buyer persona is the single most important approach in digital marketing today. Read More...

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New browser policies shift the value to offline data

Analyzing Customer Data New browser policies shift the value to offline data

1y Chris Morse

New browser policies shift the value to offline da...

Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...

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Marketing after the coronavirus pandemic

Data-Driven Marketing Marketing after the coronavirus pandemic

1y Ashley Schweigert

Marketing after the coronavirus pandemic

Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...

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The growing culture of marketing experimentation

Actionable Analysis The growing culture of marketing experimentation

1y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

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A world without third-party data: The end of personalized marketing?

Data-Driven Marketing A world without third-party data: The end of personalized marketing?

1y Vivek Lakshman

A world without third-party data: The end of perso...

How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...

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Manage uncertainty: Using data to chart your course

Data-Driven Marketing Manage uncertainty: Using data to chart your course

1y Peter Maier

Manage uncertainty: Using data to chart your cours...

Peter Maier, President SAP Industries and Customer Advisory, on why companies must connect X-data (experience data, such as belief, emotion, and senti...

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3 ways to build personalized connections between a customer and brands

Analytics 3 ways to build personalized connections between a customer and brands

1y Mary Hennen

3 ways to build personalized connections between a...

FullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read More...

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ABM approach leads to 9 straight quarters of growth for Phononic

Case Study ABM approach leads to 9 straight quarters of growth for Phononic

1y Jacqueline Dooley

ABM approach leads to 9 straight quarters of growt...

Phononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growt...

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The sky is not falling: You’ll be fine without cookies

Data-Driven Marketing The sky is not falling: You’ll be fine without cookies

1y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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4 best practices for unlocking the full potential of your marketing campaigns

Digital Marketing 4 best practices for unlocking the full potential of your marketing campaigns

1y Lana Busignani

4 best practices for unlocking the full potential ...

With more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can tru...

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The Adobe online-only summit points the way to the post-pandemic future

Conference Coverage The Adobe online-only summit points the way to the post-pandemic future

1y Barry Levine

The Adobe online-only summit points the way to the...

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...

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Opportunities are coming as third-party cookies are phased out

Analyzing Customer Data Opportunities are coming as third-party cookies are phased out

1y Ken Nelson & Alex Kelleher

Opportunities are coming as third-party cookies ar...

Deloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...

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The secret to mixing marketing with politics

Marketing The secret to mixing marketing with politics

1y Roi Carmel

The secret to mixing marketing with politics

Cybereason's Roi Carmel shows how brands can safely approach political topics in their marketing, branding and advertising efforts. Read More...

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A requiem for the old marketing rules, may they rest in P’s

Digital Marketing A requiem for the old marketing rules, may they rest in P’s

1y James McDermott

A requiem for the old marketing rules, may they re...

With the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020's version of the 5 P's of marketing. Read More...

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Drive enterprise level innovation with Robotics Process Automation (RPA)

AI & Automation Drive enterprise level innovation with Robotics Process Automation (RPA)

1y Amit Dua

Drive enterprise level innovation with Robotics Pr...

Signity Solutions' Amit Dua highlights how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. Read More...

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Can publishers alliances be the future for digital advertising?

Data-Driven Marketing Can publishers alliances be the future for digital advertising?

1y Richard Foster

Can publishers alliances be the future for digital...

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and adver...

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7 rules a Fintech must follow to succeed with its marketing strategy

Digital Marketing 7 rules a Fintech must follow to succeed with its marketing strategy

1y Laura de Castro Braulio

7 rules a Fintech must follow to succeed with its ...

Laura de Castro Braulio, Head of Marketing at 2gether, provides helpful tips for rising Fintech companies to consider when strategizing a marketing pl...

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Human connection to shape marketing in 2020, according to Deloitte

Digital Transformation Human connection to shape marketing in 2020, according to Deloitte

1y Tereza Litsa

Human connection to shape marketing in 2020, accor...

Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...

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Q&A with Anthony Botibol, VP of Marketing at BlueVenn

Data & Analytics Q&A with Anthony Botibol, VP of Marketing at BlueVenn

1y Mahir Prasad

Q&A with Anthony Botibol, VP of Marketing at BlueV...

We spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...

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Contextual targeting for intelligent relevance that respects data regulations

Data-Driven Marketing Contextual targeting for intelligent relevance that respects data regulations

1y Daniel Macdonald

Contextual targeting for intelligent relevance tha...

Xaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad e...

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