The explosion of retail media: opportunities and challenges for brand marketers 

Marketing The explosion of retail media: opportunities and challenges for brand marketers 

2m Kari Smith

The explosion of retail media: opportunities and c...

The explosion of retail media and a shift in shopper trends over the past few years has pushed brands to increase their awareness of gaps in infrastru...

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Maintaining safety and compliance through lean economies

Marketing Maintaining safety and compliance through lean economies

3m David Nicholson

Maintaining safety and compliance through lean eco...

Economic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell Read Mo...

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Marketing in a recession: benefits of affiliates and partnerships

Marketing Marketing in a recession: benefits of affiliates and partnerships

3m David Nicholson

Marketing in a recession: benefits of affiliates a...

As industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and...

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Aligning sales and marketing communications to drive new business offerings

Management Aligning sales and marketing communications to drive new business offerings

5m Kimberly Zhang

Aligning sales and marketing communications to dri...

Service line revamps are needed in an unstable economy, but can do more harm than good if your sales and marketing don’t sync up to promote the change...

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What's the next chapter of the marketing story within sales relationships?

Educating leadership What's the next chapter of the marketing story within sales relationships?

7m Katrina Klier

What's the next chapter of the marketing story wit...

How sales and marketing leaders can achieve better integration and drive person-to-person interactions through strategy, process, and martech Read Mor...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

7m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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It's not about you: A content planning framework to avoid self-obsession

Content It's not about you: A content planning framework to avoid self-obsession

8m Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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Podcast: Connecting marketers, minorities, and brand engagement

Brand awareness Podcast: Connecting marketers, minorities, and brand engagement

8m Benjamin Broomfield

Podcast: Connecting marketers, minorities, and bra...

The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

9m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

Content Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

9m Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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Why Wordle is winning

Campaigns Why Wordle is winning

1y Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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Trust exercise: how marketers can inspire trust in their brands

Digital Leaders Trust exercise: how marketers can inspire trust in their brands

2y Margaret Molloy

Trust exercise: how marketers can inspire trust in...

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and value...

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Funnel vision: the dangerous trap of lead stages

Commerce & Sales Funnel vision: the dangerous trap of lead stages

2y Norman Guadagno

Funnel vision: the dangerous trap of lead stages

Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...

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Emerging trends in IoT are changing online marketing

Data regulations Emerging trends in IoT are changing online marketing

2y Alex Love

Emerging trends in IoT are changing online marketi...

IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Digital Advertising Being an effective marketing leader with Mark Evans, Direct Line Group

2y Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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Survey: Social media, marketing and the impact of the news

Digital Marketing Survey: Social media, marketing and the impact of the news

2y Michael McCaw

Survey: Social media, marketing and the impact of ...

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

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The key to growth marketing during uncertain times

Digital Marketing The key to growth marketing during uncertain times

2y David Greenberg

The key to growth marketing during uncertain times

When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism....

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Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

Analytics Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

2y Michael McManus

Tech Talk with BlueConic: How the world's leading ...

First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

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The shape of future data privacy regulation is immaterial

Analyzing Customer Data The shape of future data privacy regulation is immaterial

3y Catherine Ballantyne

The shape of future data privacy regulation is imm...

Catherine Ballantyne, Regional Vice President APJ Solutions at Tealium, explains why full disclosure of data practices, along with enhanced controls t...

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In defence of the buyer persona

Data insights In defence of the buyer persona

3y Sabri Suby

In defence of the buyer persona

King Kong's founder, Sabri Suby shows why a buyer persona is the single most important approach in digital marketing today. Read More...

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New browser policies shift the value to offline data

Analyzing Customer Data New browser policies shift the value to offline data

3y Chris Morse

New browser policies shift the value to offline da...

Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...

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Marketing after the coronavirus pandemic

Data insights Marketing after the coronavirus pandemic

3y Ashley Schweigert

Marketing after the coronavirus pandemic

Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...

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The growing culture of marketing experimentation

Actionable Analysis The growing culture of marketing experimentation

3y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

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A world without third-party data: The end of personalized marketing?

Data insights A world without third-party data: The end of personalized marketing?

3y Vivek Lakshman

A world without third-party data: The end of perso...

How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...

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Manage uncertainty: Using data to chart your course

Data insights Manage uncertainty: Using data to chart your course

3y Peter Maier

Manage uncertainty: Using data to chart your cours...

Peter Maier, President SAP Industries and Customer Advisory, on why companies must connect X-data (experience data, such as belief, emotion, and senti...

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3 ways to build personalized connections between a customer and brands

Analytics 3 ways to build personalized connections between a customer and brands

3y Mary Hennen

3 ways to build personalized connections between a...

FullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read More...

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ABM approach leads to 9 straight quarters of growth for Phononic

Case Study ABM approach leads to 9 straight quarters of growth for Phononic

3y Jacqueline Dooley

ABM approach leads to 9 straight quarters of growt...

Phononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growt...

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