Just 36% of people entering the tech industry are women
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Marketing
Amazon accused of hiding best deals from customers
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more
55% of online product searches begin on Amazon: stats
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Tencent’s Emily Ma on the challenges for marketers in China
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
How can chief marketing officers use disruption to stay ahead?
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
The case of Skittles and how to react with real-time marketing
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
What does the modern marketer look like in a multichannel world?
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?
Three small businesses rocking local social media marketing
Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress ... read more
