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    Does In-Store Digital Signage Actually Work? Four Years of Data Say Yes
    ai in marketing

    Does In-Store Digital Signage Actually Work? Four Years of Data Say Yes

    7d ClickZ

    Does In-Store Digital Signage Actually Work? Four ...

    At an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...

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    SEO in a Zero-Click World
    ai in marketing

    SEO in a Zero-Click World

    10m ClickZ

    SEO in a Zero-Click World

    The Rise of AI-Generated Answers and the Zero-Click Dilemma For years, SEO has been a game of attracting clicks. But as Google’s AI Overviews and othe...

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    Scale or Fail—The AI Gold Rush for Personalization
    ai in marketing

    Scale or Fail—The AI Gold Rush for Personalization

    11m ClickZ

    Scale or Fail—The AI Gold Rush for Personalization

    AI is turning hyper-personalization into a competitive edge, pushing brands to rethink how they engage customers. Scaling is no longer the hard part—e...

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