AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience

Automation AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience

2y Jacqueline Dooley

AAA Northeast uses Adobe to put members in the dri...

AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...

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What do the jobs of the future look like in an AI world?

Asia What do the jobs of the future look like in an AI world?

5y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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3 Auto Brand Films, 3 Vital Lessons in Storytelling

Automotive 3 Auto Brand Films, 3 Vital Lessons in Storytelling

6y Tessa Wegert

3 Auto Brand Films, 3 Vital Lessons in Storytellin...

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...

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The OS Car Wars

Automotive The OS Car Wars

7y Chris Copeland

The OS Car Wars

Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...

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Marketing Electric Cars in China

Asia Marketing Electric Cars in China

7y Ge Yan

Marketing Electric Cars in China

In China, even cars are bought online, and as such, a digital marketing campaign is essential. Read More...

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

Automotive In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

7y Lisa Lacy

In-Car Wi-Fi Will Create Opportunities for Adverti...

A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...

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VW Takes Over World Cup in Gooooooolf Campaign

Automotive VW Takes Over World Cup in Gooooooolf Campaign

7y Lisa Lacy

VW Takes Over World Cup in Gooooooolf Campaign

The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...

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Nissan Taps Leaf Owners to Drive More Electric Car Sales

Automotive Nissan Taps Leaf Owners to Drive More Electric Car Sales

8y Lisa Lacy

Nissan Taps Leaf Owners to Drive More Electric Car...

Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions...

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SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

Automotive SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

8y Melanie White

SXSW 2014: Interview with Pandora – Are Connected ...

ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She al...

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Nissan 'Detour' Invites Customers to Take Virtual Test Drive

Automotive Nissan 'Detour' Invites Customers to Take Virtual Test Drive

8y Lisa Lacy

Nissan 'Detour' Invites Customers to Take Virtual ...

The 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 N...

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Facebook Automotive Campaigns Drive Brand Performance [Study]

Automotive Facebook Automotive Campaigns Drive Brand Performance [Study]

8y Yuyu Chen

Facebook Automotive Campaigns Drive Brand Performa...

A Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages. Read...

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Google and Pandora Partnering with Auto Brands for In-Car Services

Automotive Google and Pandora Partnering with Auto Brands for In-Car Services

8y Yuyu Chen

Google and Pandora Partnering with Auto Brands for...

Tech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014. Read More...

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Nissan Asks New Yorkers to Say #HailYes to New Taxis

Automotive Nissan Asks New Yorkers to Say #HailYes to New Taxis

8y Susan Kuchinskas

Nissan Asks New Yorkers to Say #HailYes to New Tax...

A campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow. Read More...

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#LexusInTokyo to Engage Fans via Live Vine Videos

Asia #LexusInTokyo to Engage Fans via Live Vine Videos

8y Adaline Lau

#LexusInTokyo to Engage Fans via Live Vine Videos

Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Read More...

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Land Rover Targets Affluent Car Buyers in ‘Race the Sun’

Automotive Land Rover Targets Affluent Car Buyers in ‘Race the Sun’

8y Matt Kapko

Land Rover Targets Affluent Car Buyers in ‘Race th...

Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Read More...

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Mercedes Taps Spotify to Seek Corporate Rockstars

Asia Mercedes Taps Spotify to Seek Corporate Rockstars

8y Adaline Lau

Mercedes Taps Spotify to Seek Corporate Rockstars

The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' c...

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TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

Automotive TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

9y Matt Kapko

TBWA's Latest Work for Nissan and Wrangler Is 'Not...

A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...

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Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

Automotive Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

9y Lisa Lacy

Audi and Marvel Join Forces for Digital Iron Man C...

Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Read More...

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5 Things Auto Brands Can Teach You About Marketing Online

Automotive 5 Things Auto Brands Can Teach You About Marketing Online

9y Tessa Wegert

5 Things Auto Brands Can Teach You About Marketing...

You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Read More...

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51% of Mobile Auto Searchers End Up Making a Purchase

Automotive 51% of Mobile Auto Searchers End Up Making a Purchase

9y James Dohnert

51% of Mobile Auto Searchers End Up Making a Purch...

New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Read More...

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What The China Video Site Merger Means for Marketers

Asia What The China Video Site Merger Means for Marketers

9y Adaline Lau

What The China Video Site Merger Means for Markete...

In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...

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Brands Anticipate Top-Level Domain Shakeout

Automotive Brands Anticipate Top-Level Domain Shakeout

9y Matt Kapko

Brands Anticipate Top-Level Domain Shakeout

Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Read More...

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Telecom Firms Are Most Responsive on Facebook

Ad Industry Metrics Telecom Firms Are Most Responsive on Facebook

9y Kate Kaye

Telecom Firms Are Most Responsive on Facebook

Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Read More...

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Mitsubishi Creates 'Social Media Artifacts'

Automotive Mitsubishi Creates 'Social Media Artifacts'

10y Susan Kuchinskas

Mitsubishi Creates 'Social Media Artifacts'

Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers. Read More...

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Chevy Picks Goodby and McCann for Global Creative Duties

Automotive Chevy Picks Goodby and McCann for Global Creative Duties

10y Zachary Rodgers

Chevy Picks Goodby and McCann for Global Creative ...

New joint venture, Commonwealth, will be based in Detroit. Read More...

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Volkswagen Collects Fan GIFs in Kraftwerk Giveaway

Automotive Volkswagen Collects Fan GIFs in Kraftwerk Giveaway

10y Douglas Quenqua

Volkswagen Collects Fan GIFs in Kraftwerk Giveaway

VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series. Read More...

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Ford and Chevy Get Band-Happy to Reach Young Car Buyers

Automotive Ford and Chevy Get Band-Happy to Reach Young Car Buyers

10y Lisa Lacy

Ford and Chevy Get Band-Happy to Reach Young Car B...

Auto brands lean on recording talent to spark social media buzz. Read More...

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