Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year's festival.
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.
ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new event.
During the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop users and TV.
Nissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continues to close.
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact one another.
Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital Service.
One of the biggest challenges to programmatic adoption is that people are afraid of it.
What makes great video content and how can brands ensure it reaches the right audience?