The Adobe online-only summit points the way to the post-pandemic future

Conference Coverage The Adobe online-only summit points the way to the post-pandemic future

2y Barry Levine

The Adobe online-only summit points the way to the...

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...

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Why mobile video is massive and other lessons from Mobile World Congress 2017

Conference Coverage Why mobile video is massive and other lessons from Mobile World Congress 2017

5y Andy Favell

Why mobile video is massive and other lessons from...

The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...

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Tencent's Emily Ma on the challenges for marketers in China

Analytics Tencent's Emily Ma on the challenges for marketers in China

5y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

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Seven ways to future-proof your digital strategy

Asia Seven ways to future-proof your digital strategy

5y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

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How can chief marketing officers use disruption to stay ahead?

Asia How can chief marketing officers use disruption to stay ahead?

5y Sophie Loras

How can chief marketing officers use disruption to...

Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...

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What does the modern marketer look like in a multichannel world?

Analyzing Customer Data What does the modern marketer look like in a multichannel world?

5y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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How will the mass adoption of virtual reality disrupt media and advertising?

AR & VR How will the mass adoption of virtual reality disrupt media and advertising?

5y Sophie Loras

How will the mass adoption of virtual reality disr...

Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...

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How SK-II blends ecommerce and social for improved brand perception

Acquisition How SK-II blends ecommerce and social for improved brand perception

5y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

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Which digital channel has the brightest future for business?

Conference Coverage Which digital channel has the brightest future for business?

5y Lian Cimet

Which digital channel has the brightest future for...

Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...

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American Apparel: driving customer centricity in an omnichannel world

Acquisition American Apparel: driving customer centricity in an omnichannel world

5y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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What's holding back CMOs in Asia?

Asia What's holding back CMOs in Asia?

5y Sophie Loras

What's holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...

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What do the jobs of the future look like in an AI world?

Asia What do the jobs of the future look like in an AI world?

5y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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What's so great about digital marketing anyway?

Asia What's so great about digital marketing anyway?

5y Sophie Loras

What's so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...

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How the future of advertising is in servicing the 'moment'

Asia How the future of advertising is in servicing the 'moment'

5y Sophie Loras

How the future of advertising is in servicing the ...

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...

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Ogilvy's top three lessons from the Cannes Lions

Conference Coverage Ogilvy's top three lessons from the Cannes Lions

5y Mark Himmelsbach

Ogilvy's top three lessons from the Cannes Lions

ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...

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Cannes Coverage: Four mobile ad announcements from Facebook

Conference Coverage Cannes Coverage: Four mobile ad announcements from Facebook

5y Mike O'Brien

Cannes Coverage: Four mobile ad announcements from...

Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...

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The Digital Arms Race in San Francisco: New speakers, new formats, new events

Conference Coverage The Digital Arms Race in San Francisco: New speakers, new formats, new events

5y Mike O'Brien

The Digital Arms Race in San Francisco: New speake...

ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

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Apple strikes back at the Worldwide Developers Conference

Conference Coverage Apple strikes back at the Worldwide Developers Conference

5y Mike O'Brien

Apple strikes back at the Worldwide Developers Con...

During the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop use...

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The middle: Where Nissan thinks IT and marketing should meet

Conference Coverage The middle: Where Nissan thinks IT and marketing should meet

5y Mike O'Brien

The middle: Where Nissan thinks IT and marketing s...

Nissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continue...

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Vodafone's top three tips to improve your mobile marketing

Conference Coverage Vodafone's top three tips to improve your mobile marketing

5y Mike O'Brien

Vodafone's top three tips to improve your mobile m...

While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...

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The U.K. Government's top five tips for dodging disruption

Conference Coverage The U.K. Government's top five tips for dodging disruption

5y Mike O'Brien

The U.K. Government's top five tips for dodging di...

Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...

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Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

5y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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How to use emotions to create viral, shareable video content

Asia How to use emotions to create viral, shareable video content

5y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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From the horse's mouth: Three expert tips from three different brands

Conference Coverage From the horse's mouth: Three expert tips from three different brands

5y Mike O'Brien

From the horse's mouth: Three expert tips from thr...

We covered ClickZ Live New York pretty thoroughly, but couldn't get everything. With a week to reflect, here are expert tips from some of the most pop...

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The changing role of the CMO: from brand builder to business disruptor

Asia The changing role of the CMO: from brand builder to business disruptor

6y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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If it 'doesn't make any f**king sense,' it's ripe for disruption

Conference Coverage If it 'doesn't make any f**king sense,' it's ripe for disruption

6y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

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Sincerity: The secret of Chobani's social success

Conference Coverage Sincerity: The secret of Chobani's social success

6y Mike O'Brien

Sincerity: The secret of Chobani's social success

How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...

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