How to find the right 'tradigital' fit for your brand
Conference Coverage

How to find the right 'tradigital' fit for your brand

8y Emily Alford

How to find the right 'tradigital' fit for your br...

The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. Read More...

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All customers are not created equal, says American Apparel CDO
Conference Coverage

All customers are not created equal, says American Apparel CDO

8y Emily Alford

All customers are not created equal, says American...

One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...

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Seth Godin: Nobody makes a purple cow by sticking with what's safe
Conference Coverage

Seth Godin: Nobody makes a purple cow by sticking with what's safe

8y Mike O'Brien

Seth Godin: Nobody makes a purple cow by sticking ...

Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success. Read More...

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And the winners are...
Conference Coverage

And the winners are...

8y Mike O'Brien

And the winners are...

ClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page fro...

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How The Container Store used data to build its loyalty program
Conference Coverage

How The Container Store used data to build its loyalty program

8y Mike O'Brien

How The Container Store used data to build its loy...

Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...

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Q&A: Deloitte Digital's Mike Brinker on digital transformation
Conference Coverage

Q&A: Deloitte Digital's Mike Brinker on digital transformation

8y Mike O'Brien

Q&A: Deloitte Digital's Mike Brinker on digita...

"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...

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Three tips for becoming an experience-based brand
Conference Coverage

Three tips for becoming an experience-based brand

8y Mike O'Brien

Three tips for becoming an experience-based brand

Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...

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Chobani CMO Peter McGuinness on its heart first marketing
Conference Coverage

Chobani CMO Peter McGuinness on its heart first marketing

8y Mike O'Brien

Chobani CMO Peter McGuinness on its heart first ma...

With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the...

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What's left for humans to do?: Four takeaways from SXSW
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What's left for humans to do?: Four takeaways from SXSW

8y Zachary Jean Paradis

What's left for humans to do?: Four takeaways from...

ClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...

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The future of retail? Five game-changing technologies to look out for
Conference Coverage

The future of retail? Five game-changing technologies to look out for

8y Rebecca Sentance

The future of retail? Five game-changing technolog...

Last Tuesday, attendees at the Mindshare Future of Retail Huddle were given a glimpse of the technologies which could revolutionise retail going forwa...

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Come to ClickZ Live New York - for free!
Conference Coverage

Come to ClickZ Live New York - for free!

8y Mike O'Brien

Come to ClickZ Live New York - for free!

You can attend ClickZ Live New York the old-fashioned way, by purchasing a ticket. Or you can come the fun way, by winning a platinum pass in our soci...

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Q&A: GoDaddy's Phil Bienert talks "tradigital"
Conference Coverage

Q&A: GoDaddy's Phil Bienert talks "tradigital"

8y Tetyana Miroshnichenko

Q&A: GoDaddy's Phil Bienert talks "tradigital"

With ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as so...

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Comedy Central CMO: shareable or die
Conference Coverage

Comedy Central CMO: shareable or die

8y Yuyu Chen

Comedy Central CMO: shareable or die

At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men...

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ClickZ Live New York: the event you don't want to miss!
Conference Coverage

ClickZ Live New York: the event you don't want to miss!

8y Melanie White

ClickZ Live New York: the event you don't want to ...

From our Fireside Chat’s to which brands are doing this and that, we’ve got you covered at ClickZ Live New York. Read More...

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A recap of the coolest wearables at CES
Conference Coverage

A recap of the coolest wearables at CES

8y Mike O'Brien

A recap of the coolest wearables at CES

There were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...

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YouTube's Kyncl reveals why digital video will win the decade, in four words
Conference Coverage

YouTube's Kyncl reveals why digital video will win the decade, in four word...

8y Mike O'Brien

YouTube's Kyncl reveals why digital video will win...

We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...

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How UX helped Netflix take over the world
Conference Coverage

How UX helped Netflix take over the world

8y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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Which 'Consumer Electronics' are stealing the 'Show?'
Conference Coverage

Which 'Consumer Electronics' are stealing the 'Show?'

8y Mike O'Brien

Which 'Consumer Electronics' are stealing the 'Sho...

For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...

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2016 E-commerce predictions for Southeast Asia
Asia

2016 E-commerce predictions for Southeast Asia

8y Sophie Loras

2016 E-commerce predictions for Southeast Asia

E-commerce in Southeast Asia is set to overtake the U.S. in the next five years, according to a panel of experts at ClickZ Live Bangkok. Read More...

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How to deliver tangible results on social media
Asia

How to deliver tangible results on social media

8y Sophie Loras

How to deliver tangible results on social media

DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...

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A data game: will the winner take it all?
Conference Coverage

A data game: will the winner take it all?

8y Melanie White

A data game: will the winner take it all?

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?
Conference Coverage

ClickZ Live Chicago: What are the big trends to look out for in 2016?

8y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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'Nostalgia is the enemy of progress,' says Hasbro's Lee
Conference Coverage

'Nostalgia is the enemy of progress,' says Hasbro's Lee

8y Mike O'Brien

'Nostalgia is the enemy of progress,' says Hasbro'...

During his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an indu...

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People data and its impact on marketing: Q&A with Unilever’s Shawn O’Neal
Conference Coverage

People data and its impact on marketing: Q&A with Unilever’s Shawn O’Ne...

9y Tetyana Miroshnichenko

People data and its impact on marketing: Q&A w...

In advance of his session at ClickZ Live Chicago, we spoke with Shawn O’Neal, vice president of marketing data and analytics at Unilever about the imp...

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Google and Droga5: Tech Innovations Cannot Replace Storytelling
Conference Coverage

Google and Droga5: Tech Innovations Cannot Replace Storytelling

9y Yuyu Chen

Google and Droga5: Tech Innovations Cannot Replace...

Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Bran...

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Your Brand Can Be as Famous as Sour Patch Kids
Conference Coverage

Your Brand Can Be as Famous as Sour Patch Kids

9y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials
Conference Coverage

Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

9y Yuyu Chen

Pandora and Spotify CMOs: Music Is Everything When...

Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, accor...

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