The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...
View articleMarketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...
View articleAdvertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...
View articleRitz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like componen...
View articleCoca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Read More...
View articleA new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Read More...
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Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iter...
View articleCampbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous perso...
View articleBy giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the sca...
View articleMondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...
View articleIn May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...
View articleA substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Read More...
View articleMore consumers are looking to their smartphones and computers for deals, price comparisons, and new products. Read More...
View article"Happiness Is" page is aimed at teen bloggers. Read More...
View articleAdvances in augmented tech could bring such experiences to mobile next year. Read More...
View articleResearch firm examines the reach of three ad networks and a women's interest site for an advertiser. Read More...
View articleLaundry soap's hotspotted video delivers color and clicks. Read More...
View articleMulti-month campaigns to feature exclusive content. Read More...
View articlePlus moves at Dachis Group, LocalResponse, and Attik. Read More...
View articleSeries of new sites will curate content on specific topics with a variety of brands attached. Read More...
View articlePepsiCo keeps the pedal down on social media marketing. Read More...
View articleGlobal director for digital says blaming decline on social media is wrong-headed. Read More...
View articleCommunity video effort was a big hit last year, generating over 30 million recipe views. Read More...
View articleBeverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. Read More...
View articlePromoted video placements lead viewers to a slew of mocking comments left by YouTube users. Read More...
View articleUsers are invited to submit ad creations and vote for favorites. Read More...
View articleSays the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Read More...
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