Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Graze has grown rapidly over the last few years, to the extent that it’s now one of the most recognisable healthy snack brands ... read more
How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness.
Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like components.
Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win.
A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience.
Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iteration of its Institute of Style campaign.
Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous personality for the line to attract Millennials.
By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale they need.
With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I’ll look at the ‘must-knows’ on how to achieve a data-driven attribution model and tailor it to the needs of your brand.
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut through the noise and find out who can deliver?
The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker’s Internet Trends Report 2017 looks at how social media has affected customer service.
