Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Graze has grown rapidly over the last few years, to the extent that it’s now one of the most recognisable healthy snack brands ... read more
How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness.
Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like components.
Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win.
A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience.
Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iteration of its Institute of Style campaign.
Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous personality for the line to attract Millennials.
By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale they need.
Facebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to use these to monitor the success of your Facebook strategy and analyze your brand following on Facebook.
A Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But how does a CDP differ from other data management solutions like a Data Management Platform (DMP), and what essential functionality does it need to nail?
A campaign landing page is at the forefront of your brand’s reputation for new customers, but 96% of visitors who go to a website aren’t ready to buy. We chatted with Megan James, a clinical psychotherapist and content strategist for MGID, to learn more about how an effective landing page can increase conversions.
This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days of the year. But not all retailers were content to sit idly and watch it happen. Here’s how some of them responded.
