The three reasons CPG brands can't ignore ecommerce

CPG The three reasons CPG brands can't ignore ecommerce

4y Al Roberts

The three reasons CPG brands can't ignore ecommerc...

The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...

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Social media marketing spend has surged over the years, but falls short of estimates

CPG Social media marketing spend has surged over the years, but falls short of estimates

5y Al Roberts

Social media marketing spend has surged over the y...

Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...

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Behavioral targeting is coming to Snapchat

CPG Behavioral targeting is coming to Snapchat

5y Al Roberts

Behavioral targeting is coming to Snapchat

Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...

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Great Ritz Holiday Parade Brings Shopping Deals for Christmas

CPG Great Ritz Holiday Parade Brings Shopping Deals for Christmas

8y Lisa Lacy

Great Ritz Holiday Parade Brings Shopping Deals fo...

Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like componen...

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Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

CPG Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

8y Liva Judic

Why Coca-Cola's No-Ad Stance in the Philippines is...

Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Read More...

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Smartphone-Empowered Shopping Is the New Norm

CPG Smartphone-Empowered Shopping Is the New Norm

8y Matt Kapko

Smartphone-Empowered Shopping Is the New Norm

A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Read More...

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Van Heusen Partners With Funny or Die for New Campaign

CPG Van Heusen Partners With Funny or Die for New Campaign

9y Lisa Lacy

Van Heusen Partners With Funny or Die for New Camp...

Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iter...

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Campbell Soup Trying to Attract Millenials With Digital Content

CPG Campbell Soup Trying to Attract Millenials With Digital Content

9y Lisa Lacy

Campbell Soup Trying to Attract Millenials With Di...

Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous perso...

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Why Gift Marketing Is the Next Big Thing

CPG Why Gift Marketing Is the Next Big Thing

9y Jim Taschetta

Why Gift Marketing Is the Next Big Thing

By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the sca...

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Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile

CPG Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile

9y Matt Kapko

Mondelēz Intl, Formerly Kraft, to Spend 10% on Mob...

Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...

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What The China Video Site Merger Means for Marketers

Asia What The China Video Site Merger Means for Marketers

9y Adaline Lau

What The China Video Site Merger Means for Markete...

In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...

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Reckitt Benckiser Shares Digital Plans for China

CPG Reckitt Benckiser Shares Digital Plans for China

9y Adaline Lau

Reckitt Benckiser Shares Digital Plans for China

A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Read More...

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Back to School Brings Open Consumer Mindsets to Marketers

CPG Back to School Brings Open Consumer Mindsets to Marketers

9y Matt Kapko

Back to School Brings Open Consumer Mindsets to Ma...

More consumers are looking to their smartphones and computers for deals, price comparisons, and new products. Read More...

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Coca-Cola's New Tumblr Shares Happiness

CPG Coca-Cola's New Tumblr Shares Happiness

10y Lisa Lacy

Coca-Cola's New Tumblr Shares Happiness

"Happiness Is" page is aimed at teen bloggers. Read More...

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Orville Redenbacher's Tries Augmented Reality on Facebook

CPG Orville Redenbacher's Tries Augmented Reality on Facebook

10y Zachary Rodgers

Orville Redenbacher's Tries Augmented Reality on F...

Advances in augmented tech could bring such experiences to mobile next year. Read More...

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Nielsen: Media Sellers Are Not Created Equal

CPG Nielsen: Media Sellers Are Not Created Equal

10y ClickZ Stats Staff

Nielsen: Media Sellers Are Not Created Equal

Research firm examines the reach of three ad networks and a women's interest site for an advertiser. Read More...

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P&G's Cheer Finds Hit With Interactive Music Video

CPG P&G's Cheer Finds Hit With Interactive Music Video

10y Lisa Lacy

P&G's Cheer Finds Hit With Interactive Music Video

Laundry soap's hotspotted video delivers color and clicks. Read More...

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Coca-Cola to Expand Spotify Integration

CPG Coca-Cola to Expand Spotify Integration

10y Jack Marshall

Coca-Cola to Expand Spotify Integration

Multi-month campaigns to feature exclusive content. Read More...

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Execs: P&G Taps Digital Chief, LBi Names Director of Innovation

CPG Execs: P&G Taps Digital Chief, LBi Names Director of Innovation

10y Amara Mastronardi

Execs: P&G Taps Digital Chief, LBi Names Direc...

Plus moves at Dachis Group, LocalResponse, and Attik. Read More...

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Clorox Sponsors First 'DailyBuzz' Site from Federated Media

CPG Clorox Sponsors First 'DailyBuzz' Site from Federated Media

11y Lisa Lacy

Clorox Sponsors First 'DailyBuzz' Site from Federa...

Series of new sites will curate content on specific topics with a variety of brands attached. Read More...

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Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

CPG Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

11y Christopher Heine

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Ba...

PepsiCo keeps the pedal down on social media marketing. Read More...

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PepsiCo Talks Social After Soda Brand's Fall to Third Place

CPG PepsiCo Talks Social After Soda Brand's Fall to Third Place

11y Christopher Heine

PepsiCo Talks Social After Soda Brand's Fall to Th...

Global director for digital says blaming decline on social media is wrong-headed. Read More...

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Kraft Brings Back 'Real Women of Philadelphia'

CPG Kraft Brings Back 'Real Women of Philadelphia'

11y Ken Liebeskind

Kraft Brings Back 'Real Women of Philadelphia'

Community video effort was a big hit last year, generating over 30 million recipe views. Read More...

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SXSWi Video: Pepsi's Shiv Singh on Geo-Social

CPG SXSWi Video: Pepsi's Shiv Singh on Geo-Social

11y Christopher Heine

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. Read More...

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YouTube Ads Serve Up Negative Messaging for Cheerios

CPG YouTube Ads Serve Up Negative Messaging for Cheerios

11y Christopher Heine

YouTube Ads Serve Up Negative Messaging for Cheeri...

Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Read More...

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Pepsi Returns to Super Bowl With User Generated Ads

CPG Pepsi Returns to Super Bowl With User Generated Ads

11y Jack Marshall

Pepsi Returns to Super Bowl With User Generated Ad...

Users are invited to submit ad creations and vote for favorites. Read More...

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Pepsi Re-Ups 'Refresh,' Extends Project Overseas

CPG Pepsi Re-Ups 'Refresh,' Extends Project Overseas

11y Jack Marshall

Pepsi Re-Ups 'Refresh,' Extends Project Overseas

Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Read More...

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