The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...
View articleMarketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...
View articleAdvertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...
View articleRitz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like componen...
View articleCoca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. View article
A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. View article
Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iter...
View articleCampbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous perso...
View articleBy giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the sca...
View articleMondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...
View articleIn May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. View article
A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. View article
More consumers are looking to their smartphones and computers for deals, price comparisons, and new products. View article
"Happiness Is" page is aimed at teen bloggers. Read M...
View articleAdvances in augmented tech could bring such experiences to mobile next year. View article
Research firm examines the reach of three ad networks and a women's interest site for an advertiser. View article
Laundry soap's hotspotted video delivers color and clicks. View article
Multi-month campaigns to feature exclusive content. ...
View articlePlus moves at Dachis Group, LocalResponse, and Attik. View article
Series of new sites will curate content on specific topics with a variety of brands attached. View article
PepsiCo keeps the pedal down on social media marketing. View article
Global director for digital says blaming decline on social media is wrong-headed. View article
Community video effort was a big hit last year, generating over 30 million recipe views. View article
Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. View article
Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. View article
Users are invited to submit ad creations and vote for favorites. View article
Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011. View article