Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like components.
Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win.
A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience.
Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iteration of its Institute of Style campaign.
Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous personality for the line to attract Millennials.
By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale they need.
Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands.
In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company.
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
