Sell What Made You Famous — And Prove It Moves the Needle
brand deep-dive
Sell What Made You Famous — And Prove It Moves the Needle
4m
Sell What Made You Famous — And Prove It Moves the...
Why Calvin Klein’s return to product clarity demands smarter measurement Read More...
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The Cost of Momentum: Inside Adidas’s Bold Marketing & E-commerce Strategy
brand deep-dive
The Cost of Momentum: Inside Adidas’s Bold Marketing & E-commerce Strategy
4m
The Cost of Momentum: Inside Adidas’s Bold Marketi...
Adidas is charging ahead with an aggressive growth play, dramatically increasing its marketing investments and reshaping its sales channels to go dire...
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Vuori Turns 10 — But the Hardest Marketing Decisions May Still Lie Ahead
brand deep-dive
Vuori Turns 10 — But the Hardest Marketing Decisions May Still Lie Ahead
4m
Vuori Turns 10 — But the Hardest Marketing Decisio...
Vuori, the California-based activewear upstart, is celebrating its 10th anniversary this year – and marking the occasion with bold moves in leadership...
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Key Strategic Lessons for DTC Executive Teams, Forged in the Crucible of Combat Sports
dtc marketing
Key Strategic Lessons for DTC Executive Teams, Forged in the Crucible of Co...
5m
Key Strategic Lessons for DTC Executive Teams, For...
1. Authenticity and Purpose: The Unyielding Core, Taught by the Martial Way At the heart of a resilient DTC brand, much like a true martial artist, li...
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