Amanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of digital marketing, with an emphasis on content and social.
HSBC has taken a leap into mobile and video content with an interactive video offering.
Although card-linked marketing has proved to be an efficient strategy, it is underutilized by chief marketing officers, says a study from Bank of America.
Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to other sectors.
Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network.
Five tips for how to effectively manage your finances, including cutting food costs, planning for long-term savings, tapering spending, and looking for unorthodox ways to save cash.
Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview.
How can social media help financial services companies rebuild their reputation and sales mission? Consider this approach.
Focus on high-quality content that helps you build an audience while improving your personal online brand.
RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain.