In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...
View articleDigital marketing executive Andy Prabowo shares how he integrates and localizes digital in one of the world's largest pharma firms in the country. Rea...
View articleEven pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Read More...
View articleFive new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media. Read More...
View articleThe IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...
View articleGlobal brands have been the likeliest to want their names to the right of the dot. Read More...
View articleResonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Read More...
View articlePWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals. Read More...
View articleThe number of digital coupon "events" increased by 12.3 percent in 2011. Read More...
View articleEffort takes interactive marketing to the bathroom mirror. Read More...
View articleGoogle coughed up $500 million to the U.S. Justice Department to settle an illegal pharmacy advertising case. Read More...
View articleFor pharma brands, the FDA is the elephant in Facebook comment room. Read More...
View articleHacking incident will not affect drug maker's brand- or disease-related Facebook pages. Read More...
View articleGoogle courts pharma as Facebook prepares to force comments on their pages. Read More...
View articleProduct specific pages may be be permitted to prevent user comments. Read More...
View articlePharma marketers that disable comments on their Facebook pages are in for a change. Read More...
View articleCompany has set aside $500 million for a possible DOJ settlement. Read More...
View articleFor heavily regulated pharma ads, Google says low CTR is a good thing. Read More...
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