Digital marketing executive Andy Prabowo shares how he integrates and localizes digital in one of the world's largest pharma firms in the country.
Healthcare & Pharma
Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy.
Five new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media.
The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year.
Global brands have been the likeliest to want their names to the right of the dot.
Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online.
PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals.
The number of digital coupon "events" increased by 12.3 percent in 2011.
Effort takes interactive marketing to the bathroom mirror.
Google coughed up $500 million to the U.S. Justice Department to settle an illegal pharmacy advertising case.