Location, location, location: Which location-marketing tech is the best?

Local Location, location, location: Which location-marketing tech is the best?

4y Al Roberts

Location, location, location: Which location-marke...

Marketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...

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How Snap Map brings Snapchat closer to location marketing

Local How Snap Map brings Snapchat closer to location marketing

4y Tereza Litsa

How Snap Map brings Snapchat closer to location ma...

Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from loca...

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What does voice search mean for your local SEO strategy?

Ecommerce What does voice search mean for your local SEO strategy?

4y Chris Camps

What does voice search mean for your local SEO str...

The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and h...

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5 tips for launching a successful localized email marketing strategy

Email Marketing 5 tips for launching a successful localized email marketing strategy

4y Amanda DiSilvestro

5 tips for launching a successful localized email ...

If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus ...

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Will Instagram crack the local commerce code?

Local Will Instagram crack the local commerce code?

4y Al Roberts

Will Instagram crack the local commerce code?

When Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...

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Waze and Dunkin' Donuts bring location-intelligent commerce to mobile navigation

Ecommerce Waze and Dunkin' Donuts bring location-intelligent commerce to mobile navigation

4y Al Roberts

Waze and Dunkin' Donuts bring location-intelligent...

Thanks to a newly-announced partnership with Dunkin' Donuts, Waze users will soon be able to order their favorite drink or food item as they hit the r...

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Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps

Analytics Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps

4y Al Roberts

Foursquare's Pilgrim SDK could lead to an explosio...

Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...

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Facebook targets eBay, Craigslist with Marketplace but falls way short

Ecommerce Facebook targets eBay, Craigslist with Marketplace but falls way short

4y Al Roberts

Facebook targets eBay, Craigslist with Marketplace...

According to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...

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Three small businesses rocking local social media marketing

Campaigns Three small businesses rocking local social media marketing

4y Harsh Agrawal

Three small businesses rocking local social media ...

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to imp...

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Three exceptional examples of local social media campaigns

Local Three exceptional examples of local social media campaigns

5y Harsh Agrawal

Three exceptional examples of local social media c...

Here are some examples of campaigns of local and small businesses that are rocking social media. View article

How to manage Facebook pages for a multi-location business

Local How to manage Facebook pages for a multi-location business

5y Tereza Litsa

How to manage Facebook pages for a multi-location ...

A Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each featur...

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Is Donald Trump's earned media hurting his brand?

Local Is Donald Trump's earned media hurting his brand?

5y Al Roberts

Is Donald Trump's earned media hurting his brand?

Election 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of ...

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Are you paying enough attention to reviews in your local SEO?

Local Are you paying enough attention to reviews in your local SEO?

5y Rebecca Sentance

Are you paying enough attention to reviews in your...

Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t giv...

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Yelp targets litigious businesses who threaten reviewers

Local Yelp targets litigious businesses who threaten reviewers

5y Al Roberts

Yelp targets litigious businesses who threaten rev...

Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very serious...

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Is Google becoming more hyperlocal?

Local Is Google becoming more hyperlocal?

5y Al Roberts

Is Google becoming more hyperlocal?

Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable̵...

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Pokémon Go to get pay-per-visit 'sponsored locations'

Campaigns Pokémon Go to get pay-per-visit 'sponsored locations'

5y Al Roberts

Pokémon Go to get pay-per-visit 'sponsored locatio...

That didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company that...

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Will Pokémon GO become a marketing platform for local businesses?

Local Will Pokémon GO become a marketing platform for local businesses?

5y Al Roberts

Will Pokémon GO become a marketing platform for lo...

Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was insta...

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Location, location, location: the golden rules of real estate and now technology

Campaigns Location, location, location: the golden rules of real estate and now technology

5y Michael Della Penna

Location, location, location: the golden rules of ...

“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. Facebook r...

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How to take your geo-fences to the next level

Data-Driven Marketing How to take your geo-fences to the next level

5y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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The pros and cons of beacon-based marketing

Local The pros and cons of beacon-based marketing

5y Mike O'Brien

The pros and cons of beacon-based marketing

Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. View article

How Uber thinks locally to expand globally

Asia How Uber thinks locally to expand globally

5y Sophie Loras

How Uber thinks locally to expand globally

Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. View article

Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

Local Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

6y Emily Alford

Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

Google recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy an...

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Google Local Pack Is 233 Percent More Important

Local Google Local Pack Is 233 Percent More Important

6y Gregg Stewart

Google Local Pack Is 233 Percent More Important

Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...

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Local Marketing - Formula for Success

Local Local Marketing - Formula for Success

6y Gregg Stewart

Local Marketing - Formula for Success

There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. View article

Location-Based Basics to Improve Your Marketing Results

Local Location-Based Basics to Improve Your Marketing Results

6y Robin Neifield

Location-Based Basics to Improve Your Marketing Re...

Relevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Col...

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Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

Local Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

6y Gregg Stewart

Hyper Locals: The Second Biggest Missed Opportunit...

Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...

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Uber Partners With Foursquare to Combine Local Search and Transportation

Local Uber Partners With Foursquare to Combine Local Search and Transportation

6y Emily Alford

Uber Partners With Foursquare to Combine Local Sea...

Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft...

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