If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.
When Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investment in the fast-growing but still-unmonetized photo sharing app.
Thanks to a newly-announced partnership with Dunkin' Donuts, Waze users will soon be able to order their favorite drink or food item as they hit the road, so that it's ready to go when they arrive at their local Dunkin' Donuts.
Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what does it mean for location-based marketing?
According to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, ... read more
Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress ... read more
Here are some examples of campaigns of local and small businesses that are rocking social media.
A Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each ... read more
Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect ClickZ’s opinions. Customer ... read more