A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, privacy, and thinking beyond advertising.
These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more.
It's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when reviewing your own global strategy.
The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the business engages with consumers that leave less-than-stellar ratings and how they work with the consumer to resolve their issue.
Marketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starting to tell more relevant stories based on what they know about their audience.
Can Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results.
The future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon technology.
2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready?
Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places.
Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains.