When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences.
There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great value to their consumers' lives.
Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality.
Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guarantee the best conversion rate.
While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize for an international audience.
While you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too.
A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution, and visual search.
Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the daily deals site localizes for the country.
A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, privacy, and thinking beyond advertising.
These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more.