While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize for an international audience.
While you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too.
A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution, and visual search.
Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the daily deals site localizes for the country.
A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, privacy, and thinking beyond advertising.
These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more.
It's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when reviewing your own global strategy.
The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the business engages with consumers that leave less-than-stellar ratings and how they work with the consumer to resolve their issue.
Marketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starting to tell more relevant stories based on what they know about their audience.
Can Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results.