How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness.
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition.
One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually be measured.
It’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual ... read more
Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success.
We’ve seen a significant number of digital professionals exploring influencer marketing during the past years, as more brands enjoy its short and long term benefits. ... read more
As things change at a fast pace, so does the need to evaluate every element of a content marketing strategy, in order ... read more
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ... read more
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds.