Is In-Store Retail Media Already Part of Your Marketing Strategy?
Advertising & Promotion

Is In-Store Retail Media Already Part of Your Marketing Strategy?

1w Priscilla Soedarpo

Is In-Store Retail Media Already Part of Your Mark...

In-store retail media is transforming marketing with targeted advertising in shopping environments, as seen with Tesco's digital screens and data-driv...

View article
Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

View article
Fractured to first-class: The digital transformation story of the UK’s leading technology retailer
CRM

Fractured to first-class: The digital transformation story of the UK’s lead...

2y Benjamin Broomfield

Fractured to first-class: The digital transformati...

"Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and th...

View article
Get the latest analysis and reports delivered to your inbox daily
How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

View article
How Walgreens scaled its performance storytelling
B2C

How Walgreens scaled its performance storytelling

2y Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

View article
Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust
AR & VR

Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl camp...

2y Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

View article
Fazoli’s Restaurants: Driving loyalty with app-based program
Case Study

Fazoli’s Restaurants: Driving loyalty with app-based program

3y Elizabeth Roscoe

Fazoli’s Restaurants: Driving loyalty with app-bas...

How the American restaurant chain used data and innovation to survive and thrive during the pandemic Fazoli’s, a US-based fast-casual restaurant chain...

View article
How Columbia Care Inc is redefining Cannabis retail
Case Study

How Columbia Care Inc is redefining Cannabis retail

3y Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

View article
Product recommendations are not “one size fits all”
Acquisition

Product recommendations are not “one size fits all”

3y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

View article
How will technology transform the fragile client/agency ecosystem?
Advertising & Promotion

How will technology transform the fragile client/agency ecosystem?

3y Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

View article
How app-free contactless payments are retailers’ and shoppers’ little helpers
Commerce & Sales

How app-free contactless payments are retailers’ and shoppers’ little helpe...

3y Val Vacante

How app-free contactless payments are retailers’ a...

Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...

View article
A look at the full revenue impact of retail media ad platforms
Digital Marketing

A look at the full revenue impact of retail media ad platforms

3y Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

View article
How conversational analytics helped StarKist grow their tuna pouch category by 75 percent
Analytics

How conversational analytics helped StarKist grow their tuna pouch category...

3y Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

View article
A scalable lead generation platform drives local sales
Digital Marketing

A scalable lead generation platform drives local sales

3y Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

View article
Steering retail into 2021 with digital at the wheel
Digital Marketing

Steering retail into 2021 with digital at the wheel

3y Jim Yu

Steering retail into 2021 with digital at the whee...

Where should retailers focus their efforts for the holiday season and heading into 2021? Read More...

View article
Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally
Digital Marketing

Despite what you think, 2020 had a silver lining. It forced ecommerce to ev...

3y Rob Van Nuenen

Despite what you think, 2020 had a silver lining. ...

No one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good.  New shops popped up either due to unemploy...

View article
Five retail and marketing trends for 2021
Digital Marketing

Five retail and marketing trends for 2021

3y Pius Boachie

Five retail and marketing trends for 2021

2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers ...

View article
Top marketers highlight 5 common themes about the impact of 2020 on business
Digital Marketing

Top marketers highlight 5 common themes about the impact of 2020 on busines...

3y Jacqueline Dooley

Top marketers highlight 5 common themes about the ...

ClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...

View article
Ecommerce trends: Shift to online shopping may be permanent
Digital Marketing

Ecommerce trends: Shift to online shopping may be permanent

3y Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

View article
‘Tis the shopping season: Tips to engage holiday consumers
Digital Marketing

‘Tis the shopping season: Tips to engage holiday consumers

3y Carrie Parker

‘Tis the shopping season: Tips to engage holiday c...

Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and ...

View article
Seven UX ideas to improve your ecommerce sales
Commerce & Sales

Seven UX ideas to improve your ecommerce sales

4y Irina Weber

Seven UX ideas to improve your ecommerce sales

If you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read More...

View article
How web-based AR can help retailers boost customer engagement and sales
AR & VR

How web-based AR can help retailers boost customer engagement and sales

4y Patrick Johnson

How web-based AR can help retailers boost customer...

Rock Paper Reality's Co- Founder, Patrick Johnson highlights the benefits of web-based AR content experiences, specifically in the retail sector. Read...

View article
Three ways merchants can leverage fintech to reach shoppers
Digital Marketing

Three ways merchants can leverage fintech to reach shoppers

4y Jacqueline Dooley

Three ways merchants can leverage fintech to reach...

Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach custome...

View article
7 quick marketing fixes you can apply before the holiday season
Digital Marketing

7 quick marketing fixes you can apply before the holiday season

4y Evelyn Johnson

7 quick marketing fixes you can apply before the h...

As more retailers switch their operations to online post COVID, we look at some quick marketing fixes you can implement to get the most out of this ye...

View article
Key Insights: Amazon Prime Day 2020 highlights on sales and funding
Digital Marketing

Key Insights: Amazon Prime Day 2020 highlights on sales and funding

4y Kamaljeet Kalsi

Key Insights: Amazon Prime Day 2020 highlights on ...

All you need to know about Amazon Prime Day 2020, small and medium sellers see record-breaking sales crossing $3.5 billion, members saved over $1.4 bi...

View article
Retailers, expand your identity strategy to include marketing
Data insights

Retailers, expand your identity strategy to include marketing

4y Eddie Cannon

Retailers, expand your identity strategy to includ...

ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read More...

View article
The future of the mall
Digital Marketing

The future of the mall

4y John Nash

The future of the mall

Rapid digital transformation and the ongoing pandemic have enforced whole scale changes to the retail world. Redpoint Global’s CMO, John Nash, discuss...

View article
1 2 3 16