What does the modern marketer look like in a multichannel world?
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?
Retail
How will Amazon affect the future of the UK grocery industry?
In an increasingly competitive European grocery industry, there is only one certainty: Amazon is here to stay. Success in one of Europe’s ... read more
How brands are using VR to improve customer experience in China
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms.
American Apparel: driving customer centricity in an omnichannel world
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Why retailers shouldn’t overlook the value of m-commerce apps
Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should ... read more
Brits want more from retailers’ loyalty schemes: stats
Loyalty schemes have been increasingly popular among retailers over the last few years, but a new survey suggests that retailers need to ... read more
How brands like KFC use innovative O2O strategies in China
Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first approach to shopping.
How Moleskine is building a loyal customer base in China one experience at a time
Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
Will Pokémon GO become a marketing platform for local businesses?
Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the ... read more
Three tips to improve your Etsy store’s search visibility
We live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better ... read more
