How machine learning and AI are changing the face of fashion
The fashion industry has been swamped by the ongoing technological wave that aims to revolutionize people’s lives. Brands are investing and experimenting ... read more
Retail
How is AR revolutionizing the in-store experience for retailers?
Augmented reality has turned out to be a growing trend in marketing. As retailers experiment with it, can it change the in-store experience?
Three emerging payment technologies retailers need to know about
The retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on changing consumer behavior, there are also fundamental changes taking place in how consumers pay for goods. Here are three of the most important developments that retailers shouldn't ignore.
Five ways fashion brands are using AI for personalization
Some industries are set to benefit more than others from the ongoing artificial intelligence revolution, and fashion is a particularly likely candidate. Here are five fashion brands who are currently reaping the rewards of using AI for personalization.
The brand’s guide to Near-Field Communication (NFC)
There is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple, one may have shot to the top of the 'must-have' list: near-field communication, or NFC.
The age of m-commerce: Why consumers love using mobile as a shopping tool
Mobile is taking the fashion retail industry by storm. Statistics taken from a 2016 Pew Research Center report show that just over one in ten American adults are “smartphone-only” internet users. But why are shoppers taking to their smartphones in such high numbers to buy clothing? Here's why mobile and fashion retail go together.
How retailers of all sizes can develop an off-Amazon strategy
As Amazon continues its campaign to conquer ecommerce, smaller retailers are being offered increasingly tough-to-swallow conditions in order to list product on the platform. Meaning it's more important than ever for brands to develop an Amazon-free strategy. But what are the key benefits and how can brands access them?
Digital disruption in CPG: What marketers need to know
In the sea of digital disruption, the Consumer-Packaged Goods (CPG) industry has remained relatively stable. But change is inevitable; here’s how it might play out.
What physical retail brands can learn from pure play e-tailers
Despite brick-and-mortar stores seeing a decline due to new customers’ shopping behaviors, physical retailers and ecommerce providers can benefit from acting as allies rather than enemies. Here are three key examples as to how.
Why retail scalping is still big business – and what to do about it
Retailers and marketers are seeing great value in incorporating limited editions into their business plans, even in a world of digital goods and unlimited shelf space. But while selling high-value, limited-edition products is big business, so is scalping them. How can retailers fight back?
