Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
Images matter in ecommerce. When used effectively, they can convey vital information about a product, and can help to drive sales. In ... read more
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns.
How did UK retailers do over the festive period? We've sorted the winners from the losers.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience.
With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior during this major shopping weekend?
Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shopping day ever in the U.S.