Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard.
Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive edge during the holiday season.
This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes, social communities, and buyers' guides.
WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chinese consumers.
Creating a sense of urgency in the customer's mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for free delivery, a message advising that stock levels are low, or limited time sales promotions.
It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the e-commerce giant's greatest strength.
Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultimately profitable user experiences.
Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising.
In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players.
It’s essential that customers feel secure when they enter their card details on your site. Here are ten ways to build trust with your customers.