Everything we learned about beacons and proximity marketing from #ClickZChat
Attribution

Everything we learned about beacons and proximity marketing from #ClickZCha...

8y Matt Owen

Everything we learned about beacons and proximity ...

Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...

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Nine retail brands rocking Instagram
Ecommerce

Nine retail brands rocking Instagram

8y Mike O'Brien

Nine retail brands rocking Instagram

From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...

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How The Container Store used data to build its loyalty program
Conference Coverage

How The Container Store used data to build its loyalty program

8y Mike O'Brien

How The Container Store used data to build its loy...

Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...

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16 marketing lessons from subscription box businesses
Ecommerce

16 marketing lessons from subscription box businesses

8y Tereza Litsa

16 marketing lessons from subscription box busines...

The subscription box business model has become more and more popular in recent years, but what makes it so popular?  Modern consumers love the idea of...

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How to make the Chinese consumer feel like a VIP customer
Acquisition

How to make the Chinese consumer feel like a VIP customer

8y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

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15 ways psychology can boost ecommerce sales
Ecommerce

15 ways psychology can boost ecommerce sales

8y Tereza Litsa

15 ways psychology can boost ecommerce sales

It’s not always easy for an ecommerce business to gain new customers, especially when it’s struggling to understand the needs of its audience. L...

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How China's 100 million tourists are reshaping marketing strategies
Asia

How China's 100 million tourists are reshaping marketing strategies

8y Sophie Loras

How China's 100 million tourists are reshaping mar...

Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew
Asia

The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

8y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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How can brick-and-mortar retailers deal with showrooming?
Ecommerce

How can brick-and-mortar retailers deal with showrooming?

8y Mike O'Brien

How can brick-and-mortar retailers deal with showr...

Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...

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Which websites use site search effectively? Here's 20 examples...
Ecommerce

Which websites use site search effectively? Here's 20 examples...

8y Graham Charlton

Which websites use site search effectively? Here's...

In this post, I’ll show a range of examples of site search from various ecommerce sites, inspired by this week’s #ecomchat discussion on T...

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Four brands leading the way in multichannel marketing
Asia

Four brands leading the way in multichannel marketing

8y Sophie Loras

Four brands leading the way in multichannel market...

Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...

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15 tips for using product images on ecommerce sites
Ecommerce

15 tips for using product images on ecommerce sites

8y Graham Charlton

15 tips for using product images on ecommerce site...

Images matter in ecommerce. When used effectively, they can convey vital information about a product, and can help to drive sales. In addition, imager...

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How four brands used O2O for better retail sales in China
Asia

How four brands used O2O for better retail sales in China

8y Elisa Harca

How four brands used O2O for better retail sales i...

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...

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Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Four ways to connect with consumers during the holiday returns hangover
Ecommerce

Four ways to connect with consumers during the holiday returns hangover

8y Nick Worth

Four ways to connect with consumers during the hol...

By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns. Read More...

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Christmas 2015 UK retailer trading figures: a round-up
Data insights

Christmas 2015 UK retailer trading figures: a round-up

8y Leighann Morris

Christmas 2015 UK retailer trading figures: a roun...

How did UK retailers do over the festive period? We've sorted the winners from the losers. Read More...

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How online and offline will dominate retail in Asia in 2016
Asia

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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How native apps complement China's retail experience
Asia

How native apps complement China's retail experience

8y Elisa Harca

How native apps complement China's retail experien...

When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience. Read More...

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Lessons learned from Cyber Weekend
Ecommerce

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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Being 'social' helped brands win on Cyber Monday
Ecommerce

Being 'social' helped brands win on Cyber Monday

8y Mike O'Brien

Being 'social' helped brands win on Cyber Monday

Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...

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The 2015 holiday season is more omnichannel than ever
Ecommerce

The 2015 holiday season is more omnichannel than ever

8y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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Are you ready for Small Business Saturday?
Ecommerce

Are you ready for Small Business Saturday?

8y Gregg Stewart

Are you ready for Small Business Saturday?

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...

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How brands promoted themselves in the lead up to Alibaba's Singles Day
Asia

How brands promoted themselves in the lead up to Alibaba's Singles Day

8y Elisa Harca

How brands promoted themselves in the lead up to A...

Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand o...

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Technology and innovation open new opportunities for O2O retail, starting in Asia
Asia

Technology and innovation open new opportunities for O2O retail, starting i...

8y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

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Why do customers abandon online shopping carts?
Ecommerce

Why do customers abandon online shopping carts?

8y Graham Charlton

Why do customers abandon online shopping carts?

Cart abandonment rates are on the rise, with the percentage of abandoned carts rising by almost 15% between 2010 and 2015. So why are customers abando...

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Don’t let your customers walk away from their carts
Ecommerce

Don’t let your customers walk away from their carts

8y Jim Davidson

Don’t let your customers walk away from their cart...

E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...

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Brands strategize as Black Friday moves online
Ecommerce

Brands strategize as Black Friday moves online

8y Mike O'Brien

Brands strategize as Black Friday moves online

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...

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