Will programmatic ads be the real champion of the upcoming Super Bowl?
Sports & Entertainment
Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl.
Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offline, in-store buyers.
The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of its kind on Instagram.
Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have?
By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers.
Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami.
Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen.
It may be the worst season for Manchester United, but the club saw its largest weekly Twitter fan growth with the $62 million signing of Spanish midfielder Juan Mata.
Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which once again, makes it the big winner this year.