Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

Brand experience Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

11m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Why Wordle is winning

Social & Community Why Wordle is winning

2y Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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4 branding lessons from most talked about 2020 Super Bowl ads

Sports & Entertainment 4 branding lessons from most talked about 2020 Super Bowl ads

4y Niki Hall

4 branding lessons from most talked about 2020 Sup...

Niki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...

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Is gaming the next big marketing frontier?

Is gaming the next big marketing frontier?

7y Rebecca Sentance

Is gaming the next big marketing frontier?

Mary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it mean...

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10 ways Major League Baseball teams win on social media

10 ways Major League Baseball teams win on social media

7y Bob Cargill

10 ways Major League Baseball teams win on social ...

Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...

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Hashtags continue to lose in this year's Super Bowl

Hashtags continue to lose in this year's Super Bowl

7y Al Roberts

Hashtags continue to lose in this year's Super Bow...

According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...

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The BOTS Act could help ticket sellers improve customer experience

The BOTS Act could help ticket sellers improve customer experience

7y Al Roberts

The BOTS Act could help ticket sellers improve cus...

Once signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating cap...

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NFL revises its short-sighted social media policy

NFL revises its short-sighted social media policy

7y Al Roberts

NFL revises its short-sighted social media policy

Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...

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Live-streaming presents opportunities, challenges for advertisers

Live-streaming presents opportunities, challenges for advertisers

8y Al Roberts

Live-streaming presents opportunities, challenges ...

As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success of Meerkat...

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Ten most shared Olympic ads (so far)

Ten most shared Olympic ads (so far)

8y Tereza Litsa

Ten most shared Olympic ads (so far)

Brands are constantly present on all the big events and this year’s Olympic Games couldn’t be an exception. So is is winning up to now?  Well, Channe...

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Can live sports streaming save Twitter?

Can live sports streaming save Twitter?

8y Al Roberts

Can live sports streaming save Twitter?

Twitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...

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Euro 2016: Adidas competes with Nike for brand awareness

Euro 2016: Adidas competes with Nike for brand awareness

8y Tereza Litsa

Euro 2016: Adidas competes with Nike for brand awa...

As well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is there a clear winner...

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How the NBA engages China's 200M millennials with mobile video

How the NBA engages China's 200M millennials with mobile video

8y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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What are the most shared football ads of all time?

What are the most shared football ads of all time?

8y Tereza Litsa

What are the most shared football ads of all time?

With Euro 2016 starting today, we’re examining what made the most shared football ads so popular. European Football Championship starts in France and ...

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How brands can be part of the second-screen fest during Euro 2016

How brands can be part of the second-screen fest during Euro 2016

8y Tereza Litsa

How brands can be part of the second-screen fest d...

As Euro 2016 is approaching, we are expecting a second-screen fest, which brings more opportunities for marketers to reach engaged football fans. This...

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Analysing the success of ‘This Girl Can’ from Sport England

Analysing the success of ‘This Girl Can’ from Sport England

8y Tereza Litsa

Analysing the success of ‘This Girl Can’ from Spor...

Kate Dale, Head of Brand and Digital Strategy for Sport England, delivered a very interesting presentation in our Shift London event on the factors th...

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Why BT Sport is showing the Champions League final on YouTube

Why BT Sport is showing the Champions League final on YouTube

8y Tereza Litsa

Why BT Sport is showing the Champions League final...

Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky.  M...

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How Sport England found its authentic marketing voice with ‘This Girl Can’

How Sport England found its authentic marketing voice with ‘This Girl Can’

8y Tereza Litsa

How Sport England found its authentic marketing vo...

Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity led to im...

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How BT Sport uses Twitter during Champions League games

How BT Sport uses Twitter during Champions League games

8y Tereza Litsa

How BT Sport uses Twitter during Champions League ...

BT Sport wants to be “at the heart of football” and that’s why it focuses on Twitter during Champions League, especially this year with its exclusive ...

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How Paddy Power stands out from its rivals on Twitter

How Paddy Power stands out from its rivals on Twitter

8y Tereza Litsa

How Paddy Power stands out from its rivals on Twit...

Betting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what is it that re...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

8y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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Programmatic TV: on the bench or just warming up?

Programmatic TV: on the bench or just warming up?

8y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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McDonald's, Nike, Sprint Among March Madness Ad Winners

McDonald's, Nike, Sprint Among March Madness Ad Winners

9y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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New Balance Connects Online and Offline Sales With Live Interactive Video

New Balance Connects Online and Offline Sales With Live Interactive Video

10y Yuyu Chen

New Balance Connects Online and Offline Sales With...

Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offl...

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Champs Speaks to High School Athletes in 15-Second Instagram Snippets

Champs Speaks to High School Athletes in 15-Second Instagram Snippets

10y Lisa Lacy

Champs Speaks to High School Athletes in 15-Second...

The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of i...

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What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

10y Lisa Lacy

What Can Brands Do to Capitalize on Real-Time Mome...

Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...

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Adidas to Customize Shoes With Instagram Photos

Adidas to Customize Shoes With Instagram Photos

10y Yuyu Chen

Adidas to Customize Shoes With Instagram Photos

By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...

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