4 branding lessons from most talked about 2020 Super Bowl ads

Digital Advertising 4 branding lessons from most talked about 2020 Super Bowl ads

1y Niki Hall

4 branding lessons from most talked about 2020 Sup...

Niki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...

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Is gaming the next big marketing frontier?

Marketing Is gaming the next big marketing frontier?

4y Rebecca Sentance

Is gaming the next big marketing frontier?

Mary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it mean...

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10 ways Major League Baseball teams win on social media

Social Media 10 ways Major League Baseball teams win on social media

4y Bob Cargill

10 ways Major League Baseball teams win on social ...

Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...

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Hashtags continue to lose in this year's Super Bowl

Campaigns Hashtags continue to lose in this year's Super Bowl

4y Al Roberts

Hashtags continue to lose in this year's Super Bow...

According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...

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The BOTS Act could help ticket sellers improve customer experience

Ecommerce The BOTS Act could help ticket sellers improve customer experience

5y Al Roberts

The BOTS Act could help ticket sellers improve cus...

Once signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating cap...

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NFL revises its short-sighted social media policy

Media NFL revises its short-sighted social media policy

5y Al Roberts

NFL revises its short-sighted social media policy

Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...

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Live-streaming presents opportunities, challenges for advertisers

Social Live-streaming presents opportunities, challenges for advertisers

5y Al Roberts

Live-streaming presents opportunities, challenges ...

As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success of Meerkat...

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Ten most shared Olympic ads (so far)

Campaigns Ten most shared Olympic ads (so far)

5y Tereza Litsa

Ten most shared Olympic ads (so far)

Brands are constantly present on all the big events and this year’s Olympic Games couldn’t be an exception. So is is winning up to now?  Well, Channe...

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Can live sports streaming save Twitter?

More News Can live sports streaming save Twitter?

5y Al Roberts

Can live sports streaming save Twitter?

Twitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...

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Euro 2016: Adidas competes with Nike for brand awareness

Marketing Euro 2016: Adidas competes with Nike for brand awareness

5y Tereza Litsa

Euro 2016: Adidas competes with Nike for brand awa...

As well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is there a clear winner...

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How the NBA engages China's 200M millennials with mobile video

Asia How the NBA engages China's 200M millennials with mobile video

5y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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What are the most shared football ads of all time?

Marketing What are the most shared football ads of all time?

5y Tereza Litsa

What are the most shared football ads of all time?

With Euro 2016 starting today, we’re examining what made the most shared football ads so popular. European Football Championship starts in France and ...

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How brands can be part of the second-screen fest during Euro 2016

Marketing How brands can be part of the second-screen fest during Euro 2016

5y Tereza Litsa

How brands can be part of the second-screen fest d...

As Euro 2016 is approaching, we are expecting a second-screen fest, which brings more opportunities for marketers to reach engaged football fans. This...

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Analysing the success of ‘This Girl Can’ from Sport England

Events & Awards Analysing the success of ‘This Girl Can’ from Sport England

5y Tereza Litsa

Analysing the success of ‘This Girl Can’ from Spor...

Kate Dale, Head of Brand and Digital Strategy for Sport England, delivered a very interesting presentation in our Shift London event on the factors th...

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Why BT Sport is showing the Champions League final on YouTube

Events & Awards Why BT Sport is showing the Champions League final on YouTube

5y Tereza Litsa

Why BT Sport is showing the Champions League final...

Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky.  M...

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How Sport England found its authentic marketing voice with ‘This Girl Can’

Marketing How Sport England found its authentic marketing voice with ‘This Girl Can’

5y Tereza Litsa

How Sport England found its authentic marketing vo...

Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity led to im...

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How BT Sport uses Twitter during Champions League games

Marketing How BT Sport uses Twitter during Champions League games

5y Tereza Litsa

How BT Sport uses Twitter during Champions League ...

BT Sport wants to be “at the heart of football” and that’s why it focuses on Twitter during Champions League, especially this year with its exclusive ...

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How Paddy Power stands out from its rivals on Twitter

Marketing How Paddy Power stands out from its rivals on Twitter

5y Tereza Litsa

How Paddy Power stands out from its rivals on Twit...

Betting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what is it that re...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

Asia The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

5y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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Programmatic TV: on the bench or just warming up?

Campaigns Programmatic TV: on the bench or just warming up?

6y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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McDonald's, Nike, Sprint Among March Madness Ad Winners

Marketing McDonald's, Nike, Sprint Among March Madness Ad Winners

6y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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New Balance Connects Online and Offline Sales With Live Interactive Video

Marketing New Balance Connects Online and Offline Sales With Live Interactive Video

7y Yuyu Chen

New Balance Connects Online and Offline Sales With...

Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offl...

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Champs Speaks to High School Athletes in 15-Second Instagram Snippets

Marketing Champs Speaks to High School Athletes in 15-Second Instagram Snippets

7y Lisa Lacy

Champs Speaks to High School Athletes in 15-Second...

The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of i...

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What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

Marketing What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

7y Lisa Lacy

What Can Brands Do to Capitalize on Real-Time Mome...

Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...

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Adidas to Customize Shoes With Instagram Photos

Marketing Adidas to Customize Shoes With Instagram Photos

7y Yuyu Chen

Adidas to Customize Shoes With Instagram Photos

By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...

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Former NBA Player Jamal Mashburn Opens Ad Agency

Marketing Former NBA Player Jamal Mashburn Opens Ad Agency

7y Yuyu Chen

Former NBA Player Jamal Mashburn Opens Ad Agency

Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...

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Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

Marketing Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

7y Lisa Lacy

Team USA Sponsors Seek to Support Olympians Despit...

Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...

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