According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
Sports & Entertainment
Once signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating capacities of over 200 people.
Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get their football fix.
As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success ... read more
As well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is ... read more
China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating big challenges for advertisers.
With Euro 2016 starting today, we’re examining what made the most shared football ads so popular. European Football Championship starts in France ... read more
As Euro 2016 is approaching, we are expecting a second-screen fest, which brings more opportunities for marketers to reach engaged football fans. ... read more