As well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is ... read more
Sports & Entertainment
China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating big challenges for advertisers.
With Euro 2016 starting today, we’re examining what made the most shared football ads so popular. European Football Championship starts in France ... read more
As Euro 2016 is approaching, we are expecting a second-screen fest, which brings more opportunities for marketers to reach engaged football fans. ... read more
Kate Dale, Head of Brand and Digital Strategy for Sport England, delivered a very interesting presentation in our Shift London event on ... read more
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity ... read more
BT Sport wants to be “at the heart of football” and that’s why it focuses on Twitter during Champions League, especially this ... read more
Betting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what ... read more
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.