Proven Strategies for Scaling Your Brand with Fospha's Latest Insights
Case Study

Proven Strategies for Scaling Your Brand with Fospha's Latest Insights

1m Fospha Team

Proven Strategies for Scaling Your Brand with Fosp...

If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...

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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
Analytics

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

2m Fospha Team

Unlocking Brand Growth: Strategies for B2B and E-c...

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...

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Aldi's Bold Campaign That Rivals Can't Match
Advertising & Promotion

Aldi's Bold Campaign That Rivals Can't Match

2m Priscilla Soedarpo

Aldi's Bold Campaign That Rivals Can't Match

Aldi has launched a new price matching campaign, positioning itself against competitors like Tesco, Sainsbury's, Asda, and Morrisons, by emphasizing t...

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LinkedIn Leverages Whalar Group Expertise in Creator Marketing Partnership
Content Marketing

LinkedIn Leverages Whalar Group Expertise in Creator Marketing Partnership

2m Priscilla Soedarpo

LinkedIn Leverages Whalar Group Expertise in Creat...

LinkedIn has entered into a strategic partnership with Whalar Group, making it the first creator marketing partner on the platform. Whalar Group will ...

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Is In-Store Retail Media Already Part of Your Marketing Strategy?
Advertising & Promotion

Is In-Store Retail Media Already Part of Your Marketing Strategy?

2m Priscilla Soedarpo

Is In-Store Retail Media Already Part of Your Mark...

In-store retail media is transforming marketing with targeted advertising in shopping environments, as seen with Tesco's digital screens and data-driv...

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The Ehrenberg-Bass Institute's Scientific Marketing Findings
Data

The Ehrenberg-Bass Institute's Scientific Marketing Findings

2m Priscilla Soedarpo

The Ehrenberg-Bass Institute's Scientific Marketin...

The Ehrenberg-Bass Institute at the University of South Australia is a leading marketing research center. Under Byron Sharp's directorship, the instit...

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When and How to Incorporate CMO Expertise into Your Brand
Fractional CMO

When and How to Incorporate CMO Expertise into Your Brand

2m Priscilla Soedarpo

When and How to Incorporate CMO Expertise into You...

The CMO role has evolved significantly, shifting from traditional marketing to a more strategic and digital focus. But when and how do you incorporate...

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Have You Updated Your 2024 Gen Z Marketing Strategy?
Brand awareness

Have You Updated Your 2024 Gen Z Marketing Strategy?

2m Priscilla Soedarpo

Have You Updated Your 2024 Gen Z Marketing Strateg...

Gen Z, born in the late '90s to early 2000s, are digital natives shaping consumerism with their tech-savviness and social awareness. They demand authe...

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The New Currency of Digital Distraction
Advertising & Promotion

The New Currency of Digital Distraction

2m Priscilla Soedarpo

The New Currency of Digital Distraction

The attention economy represents a modern business model where consumer attention is a valuable currency, with companies competing to capture and mone...

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Changes in Ad Spend and Platform Dynamics in 2024
Digital Advertising

Changes in Ad Spend and Platform Dynamics in 2024

3m Priscilla Soedarpo

Changes in Ad Spend and Platform Dynamics in 2024

In 2024, the advertising industry is rapidly changing, driven by technology and consumer behaviour shifts. Marketers must now be adaptable, prioritisi...

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Navigating the Future of Affiliate Marketing
Influencer Marketing

Navigating the Future of Affiliate Marketing

3m Priscilla Soedarpo

Navigating the Future of Affiliate Marketing

Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...

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What it Takes to Launch a Successful Inclusive Marketing Campaign
Inclusive marketing

What it Takes to Launch a Successful Inclusive Marketing Campaign

3m Priscilla Soedarpo

What it Takes to Launch a Successful Inclusive Mar...

Diversity marketing is a strategic approach that values and reflects the diverse cultures, values, and experiences of people across various demographi...

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Are Memecoins Disrupting Digital Marketing?
Blockchain

Are Memecoins Disrupting Digital Marketing?

3m Priscilla Soedarpo

Are Memecoins Disrupting Digital Marketing?

The success of Memecoins is propelled by user-generated content, with communities playing a pivotal role in their promotion through meme creation and ...

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The Evolution and Impact of Customer Loyalty Programs
Customer behaviour

The Evolution and Impact of Customer Loyalty Programs

3m Priscilla Soedarpo

The Evolution and Impact of Customer Loyalty Progr...

Loyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rew...

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How to Use Linguistic Relativity to Achieve Global Marketing Success
B2C

How to Use Linguistic Relativity to Achieve Global Marketing Success

3m ClickZ News Staff

How to Use Linguistic Relativity to Achieve Global...

Understanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving in...

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Maximizing Impact: The Power of LinkedIn Newsletters
Community Management

Maximizing Impact: The Power of LinkedIn Newsletters

3m ClickZ News Staff

Maximizing Impact: The Power of LinkedIn Newslette...

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...

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Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition
Collaboration

Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 B...

3m ClickZ News Staff

Alphabet's Strategic Leap: Aiming to Reshape Digit...

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...

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Mastering marketing in the age of the 8-second attention span
Content Marketing

Mastering marketing in the age of the 8-second attention span

4m ClickZ News Staff

Mastering marketing in the age of the 8-second att...

Consumers' attention spans have shrunk to 8 seconds in 2024. Marketers must adapt with short, impactful messaging, captivating visuals, and strategic ...

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Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry
AI

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in ...

5m Aaran Fronda

Digital Marketing Institute Launches New Course to...

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...

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Is Calling Out Rival Brands in Marketing Effective?
Advertising & Promotion

Is Calling Out Rival Brands in Marketing Effective?

5m ClickZ News Staff

Is Calling Out Rival Brands in Marketing Effective...

While calling out rival brands in marketing can yield positive results, it is not a one-size-fits-all solution. There are limitations and potential dr...

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Snapchat doesn't want to be another form of social media
Advertising & Promotion

Snapchat doesn't want to be another form of social media

5m ClickZ News Staff

Snapchat doesn't want to be another form of social...

Snapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...

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Why Accessibility Will be the Foundation of Marketing Strategies in 2024
Campaigns

Why Accessibility Will be the Foundation of Marketing Strategies in 2024

5m ClickZ News Staff

Why Accessibility Will be the Foundation of Market...

How can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility. Read More...

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The Importance of Multi-Touch Attribution in eCommerce Marketing
Marketing

The Importance of Multi-Touch Attribution in eCommerce Marketing

8m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

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The Power of Snapchat's 7/0 Optimisation Window
Marketing

The Power of Snapchat's 7/0 Optimisation Window

8m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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GA4: The Game-Changer in Ecommerce Analytics
Marketing

GA4: The Game-Changer in Ecommerce Analytics

8m Fospha Team

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

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Harnessing the Power of Meta's Advantage+ Campaigns
Marketing

Harnessing the Power of Meta's Advantage+ Campaigns

8m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers
Marketing

Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

8m Fospha Team

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

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