Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

People and skills Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

1w Aaran Fronda

Digital Marketing Institute Launches New Course to...

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...

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Is Calling Out Rival Brands in Marketing Effective?

Advertising & Promotion Is Calling Out Rival Brands in Marketing Effective?

1w ClickZ News Staff

Is Calling Out Rival Brands in Marketing Effective...

While calling out rival brands in marketing can yield positive results, it is not a one-size-fits-all solution. There are limitations and potential dr...

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Snapchat doesn't want to be another form of social media

Advertising & Promotion Snapchat doesn't want to be another form of social media

3w ClickZ News Staff

Snapchat doesn't want to be another form of social...

Snapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...

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Why Accessibility Will be the Foundation of Marketing Strategies in 2024

Campaigns Why Accessibility Will be the Foundation of Marketing Strategies in 2024

3w ClickZ News Staff

Why Accessibility Will be the Foundation of Market...

How can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility. Read More...

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The Importance of Multi-Touch Attribution in eCommerce Marketing

Strategy The Importance of Multi-Touch Attribution in eCommerce Marketing

3m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

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The Power of Snapchat's 7/0 Optimisation Window

More News The Power of Snapchat's 7/0 Optimisation Window

3m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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GA4: The Game-Changer in Ecommerce Analytics

Marketing GA4: The Game-Changer in Ecommerce Analytics

4m Fospha Team

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

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Harnessing the Power of Meta's Advantage+ Campaigns

More News Harnessing the Power of Meta's Advantage+ Campaigns

4m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

More News Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

4m Fospha Team

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

More News New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

4m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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Seven latest marketplace updates you should know

Actionable Analysis Seven latest marketplace updates you should know

7m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition

Actionable Analysis ClickZ Data and Data Privacy Round-up Analysis: June Edition

8m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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ClickZ Social and Search Round-up Analysis: June Edition

Actionable Analysis ClickZ Social and Search Round-up Analysis: June Edition

8m Team ClickZ

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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Future of marketing: will generative AI mean everything or nothing?

Artificial intelligence Future of marketing: will generative AI mean everything or nothing?

8m Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

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Confront the fear and embrace the power of control of AI

AI Confront the fear and embrace the power of control of AI

9m Peter Prodromou

Confront the fear and embrace the power of control...

It doesn’t kill us – it makes us stronger Read More...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

Brand experience Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

11m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Brands, be mindful or be gone

Social Media Marketing Brands, be mindful or be gone

12m Adrienne Little

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

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Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

Ecommerce Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

12m Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

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Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

ABM Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

2y Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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New digital strategy on the menu for over 70 Bar Louie restaurants

Case Study New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

Ethical marketing Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

2y Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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The best website layouts for emerging start-ups

Digital Marketing The best website layouts for emerging start-ups

2y Daniel Tannenbaum

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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Engaging your customers through 'ignite moments'

Customer insights Engaging your customers through 'ignite moments'

2y Elizabeth Roscoe

Engaging your customers through 'ignite moments'

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...

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How to enter the evergreen mindset for successful content

Content How to enter the evergreen mindset for successful content

2y Toby Dean

How to enter the evergreen mindset for successful ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...

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Generation novel: How to market to the new post-pandemic customer

Digital Leaders Generation novel: How to market to the new post-pandemic customer

2y Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

PPC Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

2y Elizabeth Roscoe

Top mistakes ecommerce businesses make in their PP...

30-second summary: For many businesses, the holiday season can be a busy time so having a solid PPC strategy in place can make a huge impact  Don̵...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Digital Advertising Being an effective marketing leader with Mark Evans, Direct Line Group

3y Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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