How US food franchise Bar Louie built its localized digital strategy

B2C How US food franchise Bar Louie built its localized digital strategy

5d Benjamin Broomfield

How US food franchise Bar Louie built its localize...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighbourhood bar is integral to Bar Louie’s ide...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

Content Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

2m Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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The best website layouts for emerging start-ups

Advertising & Promotion The best website layouts for emerging start-ups

3m Daniel Tannenbaum | Sponsored

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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Engaging your customers through 'ignite moments'

Content & Experience Engaging your customers through 'ignite moments'

5m Elizabeth Roscoe

Engaging your customers through 'ignite moments'

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...

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How to enter the evergreen mindset for successful content

Content How to enter the evergreen mindset for successful content

7m Toby Dean

How to enter the evergreen mindset for successful ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...

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Generation novel: How to market to the new post-pandemic customer

Customer insights Generation novel: How to market to the new post-pandemic customer

7m Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

Commerce & Sales Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

8m Elizabeth Roscoe

Top mistakes ecommerce businesses make in their PP...

30-second summary: For many businesses, the holiday season can be a busy time so having a solid PPC strategy in place can make a huge impact  Don̵...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Digital Advertising Being an effective marketing leader with Mark Evans, Direct Line Group

1y Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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The top three secrets to increasing email open and click rates in 2021

Digital Marketing The top three secrets to increasing email open and click rates in 2021

1y Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

1y Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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2021 digital marketing trends you need to know from 13 marketing experts

Content 2021 digital marketing trends you need to know from 13 marketing experts

1y Neal Schaffer

2021 digital marketing trends you need to know fro...

Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...

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Giving your storytelling impact: it’s all in the delivery

Content Giving your storytelling impact: it’s all in the delivery

1y Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

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Why doesn’t Zoom have advertising in it?

Digital Advertising Why doesn’t Zoom have advertising in it?

1y Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings Read More...

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A data-centric customer acquisition playbook for insurance companies

Data A data-centric customer acquisition playbook for insurance companies

1y Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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Why 2021 is the year of the account

Data insights Why 2021 is the year of the account

1y Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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How to upgrade your virtual sales enablement approach for long-term success

Digital Marketing How to upgrade your virtual sales enablement approach for long-term success

1y Jacqueline Dooley

How to upgrade your virtual sales enablement appro...

Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist Read More...

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The secret to developing a healthy obsession with the customer

Content The secret to developing a healthy obsession with the customer

1y Craig Dempster

The secret to developing a healthy obsession with ...

The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the custom...

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Elevating customer service in 2021

Content Elevating customer service in 2021

1y Steven Petruk

Elevating customer service in 2021

CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity Read M...

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5 tips for measuring consumer attention in advertising

Digital Advertising 5 tips for measuring consumer attention in advertising

1y Janelle De Rivera

5 tips for measuring consumer attention in adverti...

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...

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How marketers are embracing hyper-personalization in 2021

Content How marketers are embracing hyper-personalization in 2021

1y Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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An agile marketing plan is essential to long term customer success

Digital Marketing An agile marketing plan is essential to long term customer success

1y Mike Barrett

An agile marketing plan is essential to long term ...

Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strateg...

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The three pillars to overcome SaaS marketing complexity

Digital Marketing The three pillars to overcome SaaS marketing complexity

1y Dave Porter

The three pillars to overcome SaaS marketing compl...

SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and ret...

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Building a community and culture experience to keep remote employees engaged

Digital Marketing Building a community and culture experience to keep remote employees engaged

1y David Gang

Building a community and culture experience to kee...

Simplified task management, storytelling capabilities and seamless communication all contribute to building an effective community and culture experie...

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Digital Marketing Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

1y Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

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How should you share content for lead nurturing?

Content How should you share content for lead nurturing?

1y Isabelle Papoulias

How should you share content for lead nurturing?

Isabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. Read More...

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How to bridge the sales gap with experiences that matter

Commerce & Sales How to bridge the sales gap with experiences that matter

1y Bridgette Darling

How to bridge the sales gap with experiences that ...

Adobe’s Bridgette Darling outlines how brands can deliver the customer experience that is essential to retail success. Read More...

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How AI is transforming coupon marketing campaigns?

AI & Automation How AI is transforming coupon marketing campaigns?

1y Evelyn Johnson

How AI is transforming coupon marketing campaigns?

This article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. Read More...

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