Digital disruption is a challenge – especially when it comes to ensuring that your workforce can meet the needs of a disruptive future. Analysts and researchers are speculating on what the next key disruptive technologies might be. But what skills should CMOs be looking for when hiring staff to use these technologies and those that follow?
With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do to access the benefits now?
Digital marketers gathered in New York last week for the first Digital Leaders Forum, hosted by ClickZ in partnership with AVADO. This new series of networking events is intended help cut through the noise of the technological landscape. Here are some of the highlights.
As Amazon continues its campaign to conquer ecommerce, smaller retailers are being offered increasingly tough-to-swallow conditions in order to list product on the platform. Meaning it's more important than ever for brands to develop an Amazon-free strategy. But what are the key benefits and how can brands access them?
For years, brands have used microsites, in many cases to great effect. But not all microsites deliver results. So what separates the effective microsites from the ineffective ones? Here are eight components of a successful microsite, together with brands who are putting them into action.
A campaign landing page is at the forefront of your brand's reputation for new customers, but 96% of visitors who go to a website aren't ready to buy. We chatted with Megan James, a clinical psychotherapist and content strategist for MGID, to learn more about how an effective landing page can increase conversions.
Facebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to use these to monitor the success of your Facebook strategy and analyze your brand following on Facebook.
The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live video into your brand's marketing strategy, where and how should you go about it? Here are are some points to bear in mind.
Most ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s new and fresh and marketers are full of enthusiasm. But with six months still to go, you need to find a way to keep the momentum going for the second half of the year. What can you do?
In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety. But ecommerce has flipped the script on what makes a successful retail brand; and increasingly it is the smaller and more nimble retailers - or those who act that way - who are seeing success.
With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do to access the benefits now?
Advances in AI and predictive analytics will have ramifications beyond business’s technological capabilities. Organizations will face new challenges in terms of skills, implementation and more. How can marketers prepare for change?
Mobile is taking the fashion retail industry by storm. Statistics taken from a 2016 Pew Research Center report show that just over one in ten American adults are “smartphone-only” internet users. But why are shoppers taking to their smartphones in such high numbers to buy clothing? Here’s why mobile and fashion retail go together.
Few industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere near as big, powerful and rich as their entrenched competition, are finding success by revolutionizing the banking customer experience. Here are some of the ways they’re doing it.
