How to Use Linguistic Relativity to Achieve Global Marketing Success
B2C

How to Use Linguistic Relativity to Achieve Global Marketing Success

1d Idris Nagri

How to Use Linguistic Relativity to Achieve Global...

Understanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving in...

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Maximizing Impact: The Power of LinkedIn Newsletters
Community Management

Maximizing Impact: The Power of LinkedIn Newsletters

3d Idris Nagri

Maximizing Impact: The Power of LinkedIn Newslette...

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...

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Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition
Collaboration

Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 B...

5d Idris Nagri

Alphabet's Strategic Leap: Aiming to Reshape Digit...

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...

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Mastering marketing in the age of the 8-second attention span
Content Marketing

Mastering marketing in the age of the 8-second attention span

3w Idris Nagri

Mastering marketing in the age of the 8-second att...

Consumers' attention spans have shrunk to 8 seconds in 2024. Marketers must adapt with short, impactful messaging, captivating visuals, and strategic ...

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Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry
AI

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in ...

2m Aaran Fronda

Digital Marketing Institute Launches New Course to...

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...

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Is Calling Out Rival Brands in Marketing Effective?
Advertising & Promotion

Is Calling Out Rival Brands in Marketing Effective?

2m Idris Nagri

Is Calling Out Rival Brands in Marketing Effective...

While calling out rival brands in marketing can yield positive results, it is not a one-size-fits-all solution. There are limitations and potential dr...

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Snapchat doesn't want to be another form of social media
Advertising & Promotion

Snapchat doesn't want to be another form of social media

2m Idris Nagri

Snapchat doesn't want to be another form of social...

Snapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...

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Why Accessibility Will be the Foundation of Marketing Strategies in 2024
Campaigns

Why Accessibility Will be the Foundation of Marketing Strategies in 2024

2m Idris Nagri

Why Accessibility Will be the Foundation of Market...

How can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility. Read More...

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The Importance of Multi-Touch Attribution in eCommerce Marketing
Marketing

The Importance of Multi-Touch Attribution in eCommerce Marketing

4m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

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The Power of Snapchat's 7/0 Optimisation Window
Marketing

The Power of Snapchat's 7/0 Optimisation Window

5m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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GA4: The Game-Changer in Ecommerce Analytics
Marketing

GA4: The Game-Changer in Ecommerce Analytics

5m Fospha Team

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

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Harnessing the Power of Meta's Advantage+ Campaigns
Marketing

Harnessing the Power of Meta's Advantage+ Campaigns

5m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers
Marketing

Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

5m Fospha Team

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season
Brand awareness

New Report Reveals Strategies for Maximising Performance During Black Frida...

5m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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Seven latest marketplace updates you should know
Actionable Analysis

Seven latest marketplace updates you should know

9m Idris Nagri

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition
Actionable Analysis

ClickZ Data and Data Privacy Round-up Analysis: June Edition

9m Idris Nagri

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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ClickZ Social and Search Round-up Analysis: June Edition
Actionable Analysis

ClickZ Social and Search Round-up Analysis: June Edition

9m Idris Nagri

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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Future of marketing: will generative AI mean everything or nothing?
Artificial intelligence

Future of marketing: will generative AI mean everything or nothing?

10m Idris Nagri

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

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Confront the fear and embrace the power of control of AI
AI

Confront the fear and embrace the power of control of AI

10m Peter Prodromou

Confront the fear and embrace the power of control...

It doesn’t kill us – it makes us stronger Read More...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Idris Nagri

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Brands, be mindful or be gone
Brand experience

Brands, be mindful or be gone

1y Idris Nagri

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

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Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement
322023

Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and...

1y Idris Nagri

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

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Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
ABM

Google, LinkedIn, Facebook – which B2B ad platforms should be on every mark...

2y Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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New digital strategy on the menu for over 70 Bar Louie restaurants
B2C

New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself
Content

Building a sustainability strategy: Three mindset shifts and six questions ...

2y Idris Nagri

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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The best website layouts for emerging start-ups
Chatbots

The best website layouts for emerging start-ups

2y Idris Nagri

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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Engaging your customers through 'ignite moments'
Content & Experience

Engaging your customers through 'ignite moments'

2y Elizabeth Roscoe

Engaging your customers through 'ignite moments'

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...

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