Giving your storytelling impact: it’s all in the delivery

Content Marketing Giving your storytelling impact: it’s all in the delivery

14h Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

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Why doesn’t Zoom have advertising in it?

Digital Advertising Why doesn’t Zoom have advertising in it?

2d Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings View article

A data-centric customer acquisition playbook for insurance companies

Data A data-centric customer acquisition playbook for insurance companies

1w Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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Why 2021 is the year of the account

Data-Driven Marketing Why 2021 is the year of the account

2w Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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How to upgrade your virtual sales enablement approach for long-term success

Digital Marketing How to upgrade your virtual sales enablement approach for long-term success

3w Jacqueline Dooley

How to upgrade your virtual sales enablement appro...

Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist View article

The secret to developing a healthy obsession with the customer

Content & Experience The secret to developing a healthy obsession with the customer

3w Craig Dempster

The secret to developing a healthy obsession with ...

The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the custom...

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Elevating customer service in 2021

Content & Experience Elevating customer service in 2021

3w Steven Petruk

Elevating customer service in 2021

CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity View article

5 tips for measuring consumer attention in advertising

Digital Advertising 5 tips for measuring consumer attention in advertising

3w Janelle De Rivera

5 tips for measuring consumer attention in adverti...

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...

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How marketers are embracing hyper-personalization in 2021

Content & Experience How marketers are embracing hyper-personalization in 2021

3w Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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An agile marketing plan is essential to long term customer success

Digital Marketing An agile marketing plan is essential to long term customer success

4w Mike Barrett

An agile marketing plan is essential to long term ...

Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strateg...

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The three pillars to overcome SaaS marketing complexity

Digital Marketing The three pillars to overcome SaaS marketing complexity

4w Dave Porter

The three pillars to overcome SaaS marketing compl...

SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and ret...

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Building a community and culture experience to keep remote employees engaged

Digital Marketing Building a community and culture experience to keep remote employees engaged

4w David Gang

Building a community and culture experience to kee...

Simplified task management, storytelling capabilities and seamless communication all contribute to building an effective community and culture experie...

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Digital Marketing Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

4w Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

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How should you share content for lead nurturing?

Content Marketing How should you share content for lead nurturing?

4w Isabelle Papoulias

How should you share content for lead nurturing?

Isabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. View article

How to bridge the sales gap with experiences that matter

Commerce & Sales How to bridge the sales gap with experiences that matter

1m Bridgette Darling

How to bridge the sales gap with experiences that ...

Adobe’s Bridgette Darling outlines how brands can deliver the customer experience that is essential to retail success. View article

How AI is transforming coupon marketing campaigns?

AI & Automation How AI is transforming coupon marketing campaigns?

1m Evelyn Johnson

How AI is transforming coupon marketing campaigns?

This article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. View article

The right ways to use intent data: How to pivot strategies in 2021

Data The right ways to use intent data: How to pivot strategies in 2021

1m Sonjoy Ganguly

The right ways to use intent data: How to pivot st...

Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. View article

Digital channel performance: Evangelizing and communicating with the C-Suite

Digital Leaders Digital channel performance: Evangelizing and communicating with the C-Suite

1m Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

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Three steps to create a 360-degree customer view in 2021

Data Three steps to create a 360-degree customer view in 2021

1m Catlyn Origitano

Three steps to create a 360-degree customer view i...

Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...

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What B2B sales enablement looks like in a post-COVID environment

Case Study What B2B sales enablement looks like in a post-COVID environment

1m Jacqueline Dooley

What B2B sales enablement looks like in a post-COV...

Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. View article

A martech roadmap is the key to successful business outcomes

Data & Analytics A martech roadmap is the key to successful business outcomes

1m Heidi Bullock

A martech roadmap is the key to successful busines...

Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...

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What should brands’ post-COVID Amazon strategy be?

Digital Marketing What should brands’ post-COVID Amazon strategy be?

1m Hannah Abbasi

What should brands’ post-COVID Amazon strategy be?

Hannah Abbasi, head of client strategy at The Shopper Agency, details how, given its COVID-fuelled popularity, brands can use Amazon to their advantag...

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D2C brands: How to sustain explosive growth beyond the pandemic

Digital Marketing D2C brands: How to sustain explosive growth beyond the pandemic

1m Abi Wendt

D2C brands: How to sustain explosive growth beyond...

Abi Wendt, Client Director at Mention Me, discusses the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

1m Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Pandemic, privacy and the CX: What to prioritize in 2021

Content & Experience Pandemic, privacy and the CX: What to prioritize in 2021

1m Rich Smith

Pandemic, privacy and the CX: What to prioritize i...

Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...

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Omnichannel marketing is a competitive advantage for B2B marketers this year

Data-Driven Marketing Omnichannel marketing is a competitive advantage for B2B marketers this year

1m Ben Goldman

Omnichannel marketing is a competitive advantage f...

180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...

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How to leverage AR in your digital marketing strategy

AR & VR How to leverage AR in your digital marketing strategy

1m Amanda Jerelyn

How to leverage AR in your digital marketing strat...

Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. View article

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