Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Strategies
How can chief marketing officers use disruption to stay ahead?
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
The case of Skittles and how to react with real-time marketing
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
Questions that journalists will ask you and how to avoid being caught out
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can ... read more
How to avoid being boring in B2B sales
Who said B2B sales have to be boring? Time to reconsider, aiming at a human connection, rather than old-fashioned sales pitches. Simona ... read more
Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals
On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event has been dubbed Jiu Jiu and is being launched on the company's popular B2C ecommerce marketplace Tmall.
What’s holding back CMOs in Asia?
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for.
What do the jobs of the future look like in an AI world?
In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman Digital's Gavin Coombes.
How brands in Hong Kong are cashing in on Pokémon GO
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in.
How to combat an agency’s top four collaboration killers
We've all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies' collaborative vibes.
