D2C brands: How to sustain explosive growth beyond the pandemic

Digital Marketing D2C brands: How to sustain explosive growth beyond the pandemic

9m Abi Wendt

D2C brands: How to sustain explosive growth beyond...

Abi Wendt, Client Director at Mention Me, discusses the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout...

View article
The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

9m Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

View article
Pandemic, privacy and the CX: What to prioritize in 2021

Content Pandemic, privacy and the CX: What to prioritize in 2021

9m Rich Smith

Pandemic, privacy and the CX: What to prioritize i...

Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...

View article
Get the latest analysis and reports delivered to your inbox daily
Omnichannel marketing is a competitive advantage for B2B marketers this year

B2B Omnichannel marketing is a competitive advantage for B2B marketers this year

9m Ben Goldman

Omnichannel marketing is a competitive advantage f...

180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...

View article
How to leverage AR in your digital marketing strategy

AR & VR How to leverage AR in your digital marketing strategy

9m Amanda Jerelyn

How to leverage AR in your digital marketing strat...

Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...

View article
The new virtual event strategy: Spoiler – humanize the tech

Digital Marketing The new virtual event strategy: Spoiler – humanize the tech

9m Jani Lehtimäki

The new virtual event strategy: Spoiler – humanize...

Jani Lehtimäki, co-founder of Brella, shares how to help your virtual event stand out amidst the sea of competition. Read More...

View article
2021 is the year to return to smarter marketing basics

Digital Marketing 2021 is the year to return to smarter marketing basics

9m David Greenberg

2021 is the year to return to smarter marketing ba...

Wondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read More...

View article
How to build a story structure that enables effective selling

Content How to build a story structure that enables effective selling

9m Brian Cotter

How to build a story structure that enables effect...

In the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story stru...

View article
A scalable lead generation platform drives local sales

Digital Marketing A scalable lead generation platform drives local sales

9m Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

View article
The rise of CX-ops: Why your business strategy equation needs CX in 2021

Content The rise of CX-ops: Why your business strategy equation needs CX in 2021

9m Dr. Gero Decker

The rise of CX-ops: Why your business strategy equ...

Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a customer experience lens as you look ahead to the new year. ...

View article
Design for inclusion: Embrace accessibility-based design

Design Design for inclusion: Embrace accessibility-based design

9m Tylor Loposser

Design for inclusion: Embrace accessibility-based ...

Appeal to a wider audience by making marketing more accessible and inclusive, details Tylor Loposser, Art Director at Emma, a CM Group company. Read M...

View article
Why marketers need both rule-based and machine learning-based personalization

AI & Automation Why marketers need both rule-based and machine learning-based personalization

9m Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

View article
Best practices for influencer marketing to Gen Z post COVID-19

Digital Marketing Best practices for influencer marketing to Gen Z post COVID-19

9m Lomit Patel

Best practices for influencer marketing to Gen Z p...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...

View article
Digitizing engagement: The next wave of innovation for virtual events

Digital Marketing Digitizing engagement: The next wave of innovation for virtual events

9m Jim Sharpe

Digitizing engagement: The next wave of innovation...

Jim Sharpe, CEO of Aventri, explains how virtual events will evolve in 2021, with new tools and best practices to enhance networking. Read More...

View article
Optimize marketing by utilizing self-service approaches

Digital Marketing Optimize marketing by utilizing self-service approaches

9m Jennifer Werther

Optimize marketing by utilizing self-service appro...

Brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. Read More...

View article
Optimizing digital experiences will move beyond the marketing department in 2021

Content Optimizing digital experiences will move beyond the marketing department in 2021

9m Shane Phair

Optimizing digital experiences will move beyond th...

The pandemic catapulted digital experience from a 2020 to-do list item to a 2021 company-wide priority. Read More...

View article
Five tips to generate technology leads

Data Five tips to generate technology leads

9m Sumeet Anand

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...

View article
MQMs are a KPI that marketing and sales can agree on

Digital Marketing MQMs are a KPI that marketing and sales can agree on

9m Ravi Chalaka

MQMs are a KPI that marketing and sales can agree ...

Boost your revenue pipeline by booking marketing-qualified virtual meetings that drive sales Read More...

View article
Ways in which an LMS can help your creative team

Digital Marketing Ways in which an LMS can help your creative team

9m Mindflash LMS

Ways in which an LMS can help your creative team

Mindflash highlights the benefits of adopting a learning management system (LMS) to boost creative and marketing functions. Read More...

View article
Why email is critical for closing the personalization gap with ‘MADtech’

Digital Marketing Why email is critical for closing the personalization gap with ‘MADtech’

9m Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

View article
Why unlocking creative insights data is so important for digital campaign success

Data Why unlocking creative insights data is so important for digital campaign success

9m Chris Loy

Why unlocking creative insights data is so importa...

Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...

View article
Jack of all trades: Why and how CMOs must master data to succeed in 2021

Analytics Jack of all trades: Why and how CMOs must master data to succeed in 2021

9m Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

View article
How partnerships deliver brand advocacy in a way marketing can’t

Digital Marketing How partnerships deliver brand advocacy in a way marketing can’t

9m Jaime Singson

How partnerships deliver brand advocacy in a way m...

Impact's Senior Director of Product and Content Marketing, Jaime Singson shows how partnerships are a key tool for effective brand advocacy. Read More...

View article
Continuing trends & new opportunities: 5 predictions for email marketing

Digital Marketing Continuing trends & new opportunities: 5 predictions for email marketing

9m Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

View article
Four marketing predictions for 2021

Digital Marketing Four marketing predictions for 2021

9m Jeremy Fain

Four marketing predictions for 2021

Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read More...

View article
Audio is the medium of the moment - so how can brands use it to connect?

Digital Marketing Audio is the medium of the moment - so how can brands use it to connect?

9m Lauren Douglass

Audio is the medium of the moment - so how can bra...

Lauren Douglass, SVP Global Marketing, Channel Factory offers insights on three key factors marketers should consider in order to maximize audio ad ca...

View article
Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

AI & Automation Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

9m Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

View article
1 2 3 4 296