Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age.
Digital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relationships.
Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate ... read more
Nissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continues to close.
LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist.
While most marketers are aware of digital transformation, but when it comes to adapting to it, a surprisingly small group of them actually have a plan in place.
Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the industry exposed to disruption from fintech startups, a report from PwC has found.
At our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust. Technology ... read more
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context.