Three steps to create a 360-degree customer view in 2021
Data

Three steps to create a 360-degree customer view in 2021

3y Catlyn Origitano

Three steps to create a 360-degree customer view i...

Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...

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What B2B sales enablement looks like in a post-COVID environment
B2B

What B2B sales enablement looks like in a post-COVID environment

3y Idris Nagri

What B2B sales enablement looks like in a post-COV...

Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. Read More...

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A martech roadmap is the key to successful business outcomes
Analytics

A martech roadmap is the key to successful business outcomes

3y Heidi Bullock

A martech roadmap is the key to successful busines...

Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...

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What should brands’ post-COVID Amazon strategy be?
Digital Marketing

What should brands’ post-COVID Amazon strategy be?

3y Hannah Abbasi

What should brands’ post-COVID Amazon strategy be?

Hannah Abbasi, head of client strategy at The Shopper Agency, details how, given its COVID-fuelled popularity, brands can use Amazon to their advantag...

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D2C brands: How to sustain explosive growth beyond the pandemic
Digital Marketing

D2C brands: How to sustain explosive growth beyond the pandemic

3y Abi Wendt

D2C brands: How to sustain explosive growth beyond...

Abi Wendt, Client Director at Mention Me, discusses the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout...

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The role of AI & social media marketers in a B2B marketing campaign
AI & Automation

The role of AI & social media marketers in a B2B marketing campaign

3y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Pandemic, privacy and the CX: What to prioritize in 2021
Content

Pandemic, privacy and the CX: What to prioritize in 2021

3y Rich Smith

Pandemic, privacy and the CX: What to prioritize i...

Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...

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Omnichannel marketing is a competitive advantage for B2B marketers this year
B2B

Omnichannel marketing is a competitive advantage for B2B marketers this yea...

3y Ben Goldman

Omnichannel marketing is a competitive advantage f...

180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...

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How to leverage AR in your digital marketing strategy
AR & VR

How to leverage AR in your digital marketing strategy

3y Amanda Jerelyn

How to leverage AR in your digital marketing strat...

Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...

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The new virtual event strategy: Spoiler – humanize the tech
Digital Marketing

The new virtual event strategy: Spoiler – humanize the tech

3y Jani Lehtimäki

The new virtual event strategy: Spoiler – humanize...

Jani Lehtimäki, co-founder of Brella, shares how to help your virtual event stand out amidst the sea of competition. Read More...

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2021 is the year to return to smarter marketing basics
Digital Marketing

2021 is the year to return to smarter marketing basics

3y David Greenberg

2021 is the year to return to smarter marketing ba...

Wondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read More...

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How to build a story structure that enables effective selling
Content

How to build a story structure that enables effective selling

3y Brian Cotter

How to build a story structure that enables effect...

In the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story stru...

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A scalable lead generation platform drives local sales
Digital Marketing

A scalable lead generation platform drives local sales

3y Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

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The rise of CX-ops: Why your business strategy equation needs CX in 2021
Content

The rise of CX-ops: Why your business strategy equation needs CX in 2021

3y Dr. Gero Decker

The rise of CX-ops: Why your business strategy equ...

Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a customer experience lens as you look ahead to the new year. ...

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Design for inclusion: Embrace accessibility-based design
Design

Design for inclusion: Embrace accessibility-based design

3y Tylor Loposser

Design for inclusion: Embrace accessibility-based ...

Appeal to a wider audience by making marketing more accessible and inclusive, details Tylor Loposser, Art Director at Emma, a CM Group company. Read M...

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Why marketers need both rule-based and machine learning-based personalization
AI & Automation

Why marketers need both rule-based and machine learning-based personalizati...

3y Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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Best practices for influencer marketing to Gen Z post COVID-19
Digital Marketing

Best practices for influencer marketing to Gen Z post COVID-19

3y Lomit Patel

Best practices for influencer marketing to Gen Z p...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...

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Digitizing engagement: The next wave of innovation for virtual events
Digital Marketing

Digitizing engagement: The next wave of innovation for virtual events

3y Jim Sharpe

Digitizing engagement: The next wave of innovation...

Jim Sharpe, CEO of Aventri, explains how virtual events will evolve in 2021, with new tools and best practices to enhance networking. Read More...

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Optimize marketing by utilizing self-service approaches
Digital Marketing

Optimize marketing by utilizing self-service approaches

3y Jennifer Werther

Optimize marketing by utilizing self-service appro...

Brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. Read More...

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Optimizing digital experiences will move beyond the marketing department in 2021
Content

Optimizing digital experiences will move beyond the marketing department in...

3y Shane Phair

Optimizing digital experiences will move beyond th...

The pandemic catapulted digital experience from a 2020 to-do list item to a 2021 company-wide priority. Read More...

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Five tips to generate technology leads
Data

Five tips to generate technology leads

3y Sumeet Anand

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...

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MQMs are a KPI that marketing and sales can agree on
Digital Marketing

MQMs are a KPI that marketing and sales can agree on

3y Ravi Chalaka

MQMs are a KPI that marketing and sales can agree ...

Boost your revenue pipeline by booking marketing-qualified virtual meetings that drive sales Read More...

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Ways in which an LMS can help your creative team
Digital Marketing

Ways in which an LMS can help your creative team

3y Mindflash LMS

Ways in which an LMS can help your creative team

Mindflash highlights the benefits of adopting a learning management system (LMS) to boost creative and marketing functions. Read More...

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Why email is critical for closing the personalization gap with ‘MADtech’
Digital Marketing

Why email is critical for closing the personalization gap with ‘MADtech’

3y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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Why unlocking creative insights data is so important for digital campaign success
Data

Why unlocking creative insights data is so important for digital campaign s...

3y Chris Loy

Why unlocking creative insights data is so importa...

Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...

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Jack of all trades: Why and how CMOs must master data to succeed in 2021
Analytics

Jack of all trades: Why and how CMOs must master data to succeed in 2021

3y Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

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How partnerships deliver brand advocacy in a way marketing can’t
Digital Marketing

How partnerships deliver brand advocacy in a way marketing can’t

3y Jaime Singson

How partnerships deliver brand advocacy in a way m...

Impact's Senior Director of Product and Content Marketing, Jaime Singson shows how partnerships are a key tool for effective brand advocacy. Read More...

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