Video marketing playbook: Squeezing the most from your video content

Strategy Video marketing playbook: Squeezing the most from your video content

2w Mark Pontrelli

Video marketing playbook: Squeezing the most from ...

It's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your conten...

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Upper funnel personalization: Kaiser Permanente's path to positive recall

Brand awareness Upper funnel personalization: Kaiser Permanente's path to positive recall

1m Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

ABM Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

1m Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

1m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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It's not about you: A content planning framework to avoid self-obsession

Content It's not about you: A content planning framework to avoid self-obsession

2m Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

3m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Account-based marketing From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

3m Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Aligning your agency roster to your advertising model

Advertising & Promotion Aligning your agency roster to your advertising model

9m Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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The CMO's role as a change agent to deliver outstanding CX

Digital Leaders The CMO's role as a change agent to deliver outstanding CX

1y Kamaljeet Kalsi

The CMO's role as a change agent to deliver outsta...

Capgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retentio...

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How Ad Council raised $407M in donated media for their COVID-19 campaign

Case Study How Ad Council raised $407M in donated media for their COVID-19 campaign

1y Jacqueline Dooley

How Ad Council raised $407M in donated media for t...

Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...

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A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

1y Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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Fool-proof tips to make media planning more approachable than ever

Digital Marketing Fool-proof tips to make media planning more approachable than ever

2y Yair Yaskerovitch

Fool-proof tips to make media planning more approa...

Media planning strategies need to be revisited by businesses that are looking to make it in the post-pandemic world, because the tactics that worked i...

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How AI is simplifying the complexities of media planning

AI & Automation How AI is simplifying the complexities of media planning

2y Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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How to convert passive screen-scrollers into customers using video

Digital Marketing How to convert passive screen-scrollers into customers using video

2y Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Computer vision brings shoppable video to life

AI & Automation Computer vision brings shoppable video to life

2y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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Adapting to the new normal: Video content strategy after COVID-19

Digital Marketing Adapting to the new normal: Video content strategy after COVID-19

2y Daniel Glickman

Adapting to the new normal: Video content strategy...

Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...

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Understanding COVID-19's effect on media and marketing

Digital Marketing Understanding COVID-19's effect on media and marketing

2y Sabyasachi Mitra

Understanding COVID-19's effect on media and marke...

With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers ne...

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Valassis study: Viewers are more receptive to ads on streaming TV

Digital Advertising Valassis study: Viewers are more receptive to ads on streaming TV

2y Barry Levine

Valassis study: Viewers are more receptive to ads ...

New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...

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AI and automation can make marketers champions again

AI & Automation AI and automation can make marketers champions again

3y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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Facebook Watch takes on YouTube - and the global TV market

Digital Advertising Facebook Watch takes on YouTube - and the global TV market

4y Clark Boyd

Facebook Watch takes on YouTube - and the global T...

Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...

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Five ad tech upstarts to keep an eye on

AI & Automation Five ad tech upstarts to keep an eye on

5y Al Roberts

Five ad tech upstarts to keep an eye on

Whilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Read More...

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The State of Media Transformation

Digital Transformation The State of Media Transformation

5y Chris Camps

The State of Media Transformation

Advancements in technology have fundamentally changed the way the media industry operates. Consumers and media platforms alike have shifted online, wi...

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5G: The next great media disruption

Media 5G: The next great media disruption

5y Luke Richards

5G: The next great media disruption

The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency ...

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How brand advertisers are fighting ad fraud

Blockchain How brand advertisers are fighting ad fraud

5y Al Roberts

How brand advertisers are fighting ad fraud

Ad fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...

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How QVC is managing to survive and thrive in the Amazon era

Ecommerce How QVC is managing to survive and thrive in the Amazon era

5y Al Roberts

How QVC is managing to survive and thrive in the A...

Despite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...

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What is intelligent content, and how can it future-proof your content marketing?

Content What is intelligent content, and how can it future-proof your content marketing?

5y Rebecca Sentance

What is intelligent content, and how can it future...

As technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...

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How brands can integrate live video into their marketing strategy

Content How brands can integrate live video into their marketing strategy

5y Rebecca Sentance

How brands can integrate live video into their mar...

The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...

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