How Ad Council raised $407M in donated media for their COVID-19 campaign

Case Study How Ad Council raised $407M in donated media for their COVID-19 campaign

4w Jacqueline Dooley

How Ad Council raised $407M in donated media for t...

Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...

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A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

4w Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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Fool-proof tips to make media planning more approachable than ever

Digital Marketing Fool-proof tips to make media planning more approachable than ever

4m Yair Yaskerovitch

Fool-proof tips to make media planning more approa...

Media planning strategies need to be revisited by businesses that are looking to make it in the post-pandemic world, because the tactics that worked i...

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How AI is simplifying the complexities of media planning

AI & Automation How AI is simplifying the complexities of media planning

4m Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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How to convert passive screen-scrollers into customers using video

Digital Marketing How to convert passive screen-scrollers into customers using video

6m Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Computer vision brings shoppable video to life

AI & Automation Computer vision brings shoppable video to life

7m Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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Adapting to the new normal: Video content strategy after COVID-19

Digital Marketing Adapting to the new normal: Video content strategy after COVID-19

8m Daniel Glickman

Adapting to the new normal: Video content strategy...

Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...

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Understanding COVID-19's effect on media and marketing

Digital Marketing Understanding COVID-19's effect on media and marketing

12m Sabyasachi Mitra

Understanding COVID-19's effect on media and marke...

With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers ne...

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Valassis study: Viewers are more receptive to ads on streaming TV

Digital Advertising Valassis study: Viewers are more receptive to ads on streaming TV

1y Barry Levine

Valassis study: Viewers are more receptive to ads ...

New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...

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AI and automation can make marketers champions again

AI & Automation AI and automation can make marketers champions again

1y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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Facebook Watch takes on YouTube - and the global TV market

Digital Advertising Facebook Watch takes on YouTube - and the global TV market

3y Clark Boyd

Facebook Watch takes on YouTube - and the global T...

Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...

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Five ad tech upstarts to keep an eye on

AI & Automation Five ad tech upstarts to keep an eye on

3y Al Roberts

Five ad tech upstarts to keep an eye on

Whilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Read More...

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The State of Media Transformation

Digital Transformation The State of Media Transformation

4y Chris Camps

The State of Media Transformation

Advancements in technology have fundamentally changed the way the media industry operates. Consumers and media platforms alike have shifted online, wi...

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5G: The next great media disruption

Media 5G: The next great media disruption

4y Luke Richards

5G: The next great media disruption

The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency ...

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How brand advertisers are fighting ad fraud

Blockchain How brand advertisers are fighting ad fraud

4y Al Roberts

How brand advertisers are fighting ad fraud

Ad fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...

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How QVC is managing to survive and thrive in the Amazon era

Ecommerce How QVC is managing to survive and thrive in the Amazon era

4y Al Roberts

How QVC is managing to survive and thrive in the A...

Despite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...

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What is intelligent content, and how can it future-proof your content marketing?

Content Marketing What is intelligent content, and how can it future-proof your content marketing?

4y Rebecca Sentance

What is intelligent content, and how can it future...

As technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...

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How brands can integrate live video into their marketing strategy

Content Marketing How brands can integrate live video into their marketing strategy

4y Rebecca Sentance

How brands can integrate live video into their mar...

The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...

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Facebook goes after clickbait headlines - five tips to maintain reach

Content Marketing Facebook goes after clickbait headlines - five tips to maintain reach

4y Tereza Litsa

Facebook goes after clickbait headlines - five tip...

Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...

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What's in a name? The ad industry debates "programmatic" versus "automation"

Digital Advertising What's in a name? The ad industry debates "programmatic" versus "automation"

4y Al Roberts

What's in a name? The ad industry debates "program...

According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...

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Why brands should make the leap to podcast advertising

Media Why brands should make the leap to podcast advertising

4y Stuart Last

Why brands should make the leap to podcast adverti...

In an exclusive guest post for ClickZ, Stuart Last, COO at audioBoom, explains who is listening to podcasts, what they are buying, and how brands can ...

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Inside CNN Digital’s $20 million bid for global domination in mobile and video news

Mobile Inside CNN Digital’s $20 million bid for global domination in mobile and video news

4y Andy Favell

Inside CNN Digital’s $20 million bid for global do...

CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...

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How the whitelisting trend could impact the digital ad market

Digital Advertising How the whitelisting trend could impact the digital ad market

4y Al Roberts

How the whitelisting trend could impact the digita...

Advertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Campaigns How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

4y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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"Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends

Mobile "Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends

4y Tereza Litsa

"Video is the new blogging": Animoto's Cynthia Kna...

Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...

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Twitter introduces pre-roll ads for Periscope

Social Media Twitter introduces pre-roll ads for Periscope

4y Al Roberts

Twitter introduces pre-roll ads for Periscope

Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...

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Is Facebook Messenger a viable alternative to SMS, email and push notifications?

Email Is Facebook Messenger a viable alternative to SMS, email and push notifications?

4y Al Roberts

Is Facebook Messenger a viable alternative to SMS,...

Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...

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