Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting ... read more
Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that simple.
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
This new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and simplify the science and technology that hold the industry together.
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, ... read more
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Brand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ... read more
Viewability, defined simply as the opportunity for an ad to be seen, has had a major impact on how marketers perceive performance. But there are some hard truths marketers must come to terms with.