The five latest Google Ads features and how to make the most of them

Digital Advertising The five latest Google Ads features and how to make the most of them

6m Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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The state of OOH advertising in 2021

Digital Marketing The state of OOH advertising in 2021

9m Matthew O’Connor

The state of OOH advertising in 2021

What’s in store for out-of-home (OOH) advertising in 2021? Here are four major trends to consider before finalizing your marketing plans for the year ...

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How local ads can mitigate COVID-19’s impact on SMBs

Digital Advertising How local ads can mitigate COVID-19’s impact on SMBs

9m Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

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To thrive without cookies, brands must adopt more nuanced blocking techniques

Data-Driven Marketing To thrive without cookies, brands must adopt more nuanced blocking techniques

12m Mike Shaughnessy

To thrive without cookies, brands must adopt more ...

Brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...

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The role of AI advertising for deep customer experience personalization

AI & Automation The role of AI advertising for deep customer experience personalization

1y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

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4 industries that can make the most of interactive 3D configurators

Digital Advertising 4 industries that can make the most of interactive 3D configurators

1y Elly Uz

4 industries that can make the most of interactive...

Interactive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...

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The impact of native advertising across the consumer journey

Content Marketing The impact of native advertising across the consumer journey

1y Tereza Litsa

The impact of native advertising across the consum...

Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. Read More...

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Automating affiliate: Why digital marketing’s last hold-out should be connected to the AI grid

AI & Automation Automating affiliate: Why digital marketing’s last hold-out should be connected to the AI grid

1y Julie Van Ullen

Automating affiliate: Why digital marketing’s last...

Julie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make i...

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Avoid campaign overspend with an automated budget monitor

Digital Marketing Avoid campaign overspend with an automated budget monitor

2y Nick Harper

Avoid campaign overspend with an automated budget ...

Colorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign ...

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Creative testing: Why is the control so hard to beat?

Digital Marketing Creative testing: Why is the control so hard to beat?

2y Brian Bowman

Creative testing: Why is the control so hard to be...

After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...

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Story ads are creating new opportunities for advertisers – but what makes a good story?

Digital Advertising Story ads are creating new opportunities for advertisers – but what makes a good story?

2y Robert Rothschild

Story ads are creating new opportunities for adver...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...

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Ad industry asks for more time to ramp-up after CCPA’s final rules

Digital Marketing Ad industry asks for more time to ramp-up after CCPA’s final rules

2y Barry Levine

Ad industry asks for more time to ramp-up after CC...

Five major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...

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Cyber Monday 2019: New report offers expert recommendations for online advertisers

Digital Advertising Cyber Monday 2019: New report offers expert recommendations for online advertisers

2y Luke Richards

Cyber Monday 2019: New report offers expert recomm...

A new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...

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Connecting martech and adtech for improved customer experience

Display Advertising Connecting martech and adtech for improved customer experience

2y Emily Alford

Connecting martech and adtech for improved custome...

48% of US marketers believed brands deliver excellent customer experiences -- while only 22% of US consumers agreed. Adopting martech that works with ...

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Not advertising on Amazon? You’re probably missing out

Display Advertising Not advertising on Amazon? You’re probably missing out

3y Emily Alford

Not advertising on Amazon? You’re probably missing...

A quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them. Read...

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Display ads 101: what they are and how to do them well

Display Advertising Display ads 101: what they are and how to do them well

3y Mike O'Brien

Display ads 101: what they are and how to do them ...

An intro guide to display ads: what you need to know about display advertising, pros and cons, and how to make sure you do them well. Read More...

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Chase CMO Kristin Lemkau and the evolution of the ad unit

Display Advertising Chase CMO Kristin Lemkau and the evolution of the ad unit

4y Mike O'Brien

Chase CMO Kristin Lemkau and the evolution of the ...

During a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...

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[Report] Why should marketers care about transparency in paid media?

Display Advertising [Report] Why should marketers care about transparency in paid media?

4y Rebecca Sentance

[Report] Why should marketers care about transpare...

The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from know...

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Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

4y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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A guide to five Facebook ad types that will reach your marketing objectives

Display Advertising A guide to five Facebook ad types that will reach your marketing objectives

4y Tereza Litsa

A guide to five Facebook ad types that will reach ...

Facebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...

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The CMO's guide to the new IAB Standard Ad Unit Portfolio

Display Advertising The CMO's guide to the new IAB Standard Ad Unit Portfolio

4y Al Roberts

The CMO's guide to the new IAB Standard Ad Unit Po...

The Interactive Advertising Bureau (IAB) has released the "IAB Standard Ad Unit Portfolio", to provide publishers and advertisers with a set of standa...

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Diving into data, distribution and digital at the ClickZ Intelligence Roundtable

Data-Driven Marketing Diving into data, distribution and digital at the ClickZ Intelligence Roundtable

4y Chris Camps

Diving into data, distribution and digital at the ...

The first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...

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What's in a name? The ad industry debates "programmatic" versus "automation"

Digital Advertising What's in a name? The ad industry debates "programmatic" versus "automation"

4y Al Roberts

What's in a name? The ad industry debates "program...

According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...

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How the whitelisting trend could impact the digital ad market

Digital Advertising How the whitelisting trend could impact the digital ad market

4y Al Roberts

How the whitelisting trend could impact the digita...

Advertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...

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How to use Facebook mobile ads as an "interest indicator" to drive conversions

Display Advertising How to use Facebook mobile ads as an "interest indicator" to drive conversions

4y Sana Ansari

How to use Facebook mobile ads as an "interest ind...

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...

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Seven ways advertisers can deal with brand safety concerns

Actionable Analysis Seven ways advertisers can deal with brand safety concerns

4y Al Roberts

Seven ways advertisers can deal with brand safety ...

For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...

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How deep learning is changing the game for both advertisers and consumers

Data-Driven Marketing How deep learning is changing the game for both advertisers and consumers

4y Daniel Surmacz

How deep learning is changing the game for both ad...

Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era...

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