The New Online Advertising is Rich in Scientific Method
Media

The New Online Advertising is Rich in Scientific Method

11y Melanie White

The New Online Advertising is Rich in Scientific M...

Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, sc...

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The Year of the Web Series Has Arrived
Media

The Year of the Web Series Has Arrived

11y Tessa Wegert

The Year of the Web Series Has Arrived

Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Read More...

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Four Visual Social Campaigns That Riff on Tradition
Media

Four Visual Social Campaigns That Riff on Tradition

11y Tessa Wegert

Four Visual Social Campaigns That Riff on Traditio...

Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...

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Six Best Practices to Steal from Native Advertising
Media

Six Best Practices to Steal from Native Advertising

11y Kristin Kovner

Six Best Practices to Steal from Native Advertisin...

Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...

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China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%
Asia

China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%

11y Adaline Lau

China's Digital Spend For Video, Search, Mobile Fo...

China's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region. Read M...

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Content Curation for Brands - Time to Take a Deeper Dive
Media

Content Curation for Brands - Time to Take a Deeper Dive

11y Melanie White

Content Curation for Brands - Time to Take a Deepe...

Content curation is about adding value, not getting a quick marketing fix. Read More...

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Digital Media's Social Summer
Media

Digital Media's Social Summer

11y Tessa Wegert

Digital Media's Social Summer

Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that st...

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5 Things to Do Today to Make the Rest of Your Year Easier
Media

5 Things to Do Today to Make the Rest of Your Year Easier

11y Kristin Kovner

5 Things to Do Today to Make the Rest of Your Year...

The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. ...

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To Skip or Not to Skip: The Question of Pre-Roll Ads
Media

To Skip or Not to Skip: The Question of Pre-Roll Ads

11y Tessa Wegert

To Skip or Not to Skip: The Question of Pre-Roll A...

If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Read...

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Branded Content Loves Email
Media

Branded Content Loves Email

11y Tessa Wegert

Branded Content Loves Email

There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Read More...

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How Much Is Facebook's News Feed Worth to Advertisers?
Media

How Much Is Facebook's News Feed Worth to Advertisers?

11y Tessa Wegert

How Much Is Facebook's News Feed Worth to Advertis...

As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react acc...

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Lessons From Shark Week
Marketing

Lessons From Shark Week

11y Tessa Wegert

Lessons From Shark Week

The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Read More...

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10 Secrets to the Perfect Webinar
Media

10 Secrets to the Perfect Webinar

11y Kristin Kovner

10 Secrets to the Perfect Webinar

Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Read More...

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3 Ways to Boost Video Shares Online
Media

3 Ways to Boost Video Shares Online

11y Tessa Wegert

3 Ways to Boost Video Shares Online

To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Read More...

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Creating a Meaningful Tumblr Campaign
Media

Creating a Meaningful Tumblr Campaign

11y Tessa Wegert

Creating a Meaningful Tumblr Campaign

The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content the...

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5 Rules for Turning Data Into Insights and Stories
Media

5 Rules for Turning Data Into Insights and Stories

11y Kristin Kovner

5 Rules for Turning Data Into Insights and Stories

Remember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk. Read More...

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You're Already Working Within the Cloud
Media

You're Already Working Within the Cloud

11y Tessa Wegert

You're Already Working Within the Cloud

Because it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our w...

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Ads vs. Content - What Consumers Don't Know and What This Means for Brands
Media

Ads vs. Content - What Consumers Don't Know and What This Means for Brands

11y Tessa Wegert

Ads vs. Content - What Consumers Don't Know and Wh...

If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely t...

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6 Digital Metrics You Should Be Watching
Media

6 Digital Metrics You Should Be Watching

11y Kristin Kovner

6 Digital Metrics You Should Be Watching

The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your bran...

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Is Short the New Marketing Must?
Media

Is Short the New Marketing Must?

11y Tessa Wegert

Is Short the New Marketing Must?

As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accord...

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In Spite of Uncertainty, Native Ad Spending Grows
Media

In Spite of Uncertainty, Native Ad Spending Grows

11y Tessa Wegert

In Spite of Uncertainty, Native Ad Spending Grows

Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of c...

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Best of Cannes: Turning Creativity Into Action
Media

Best of Cannes: Turning Creativity Into Action

11y Kristin Kovner

Best of Cannes: Turning Creativity Into Action

How to harness the essence of the most successful campaigns at Cannes for your brand. Read More...

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3 Low-Risk Ways to Do Digital Media
Media

3 Low-Risk Ways to Do Digital Media

11y Tessa Wegert

3 Low-Risk Ways to Do Digital Media

Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quie...

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Mobile's Slow Transition to Adulthood
Media

Mobile's Slow Transition to Adulthood

11y Tessa Wegert

Mobile's Slow Transition to Adulthood

Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Read More...

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One Channel, Many Benefits for Brands on YouTube
Media

One Channel, Many Benefits for Brands on YouTube

11y Tessa Wegert

One Channel, Many Benefits for Brands on YouTube

If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Read More...

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Video and Social - Digital Media's Dynamic Duo
Media

Video and Social - Digital Media's Dynamic Duo

11y Tessa Wegert

Video and Social - Digital Media's Dynamic Duo

It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that al...

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4 Lessons Marketers Can Learn From 'Arrested Development'
Media

4 Lessons Marketers Can Learn From 'Arrested Development'

11y Kristin Kovner

4 Lessons Marketers Can Learn From 'Arrested Devel...

Never forget, "there's always money in the banana stand." Read More...

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