Social Media + Search Marketing + Online Media = Success
Media

Social Media + Search Marketing + Online Media = Success

12y Idris Nagri

Social Media + Search Marketing + Online Media = S...

Seven ways to integrate these channels and blur the lines between disciplines. Read More...

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47 Ways to Buy and Place Online Display Ads
Media

47 Ways to Buy and Place Online Display Ads

12y Idris Nagri

47 Ways to Buy and Place Online Display Ads

With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part on...

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Digital Marketing in 2012: Year of Application
Asia

Digital Marketing in 2012: Year of Application

12y James Wu

Digital Marketing in 2012: Year of Application

With so many changes in 2011, being able to apply all you learned would be the key theme for 2012. Consider these four areas. Read More...

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4 Questions for Media Success
Media

4 Questions for Media Success

12y Idris Nagri

4 Questions for Media Success

Building a comprehensive media strategy. Read More

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The Digital Video Dilemma
Media

The Digital Video Dilemma

12y Idris Nagri

The Digital Video Dilemma

A look at the value of digital video beyond the GRP. Read More

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10 Tips for Building Fans via Facebook Advertising
Media

10 Tips for Building Fans via Facebook Advertising

12y Idris Nagri

10 Tips for Building Fans via Facebook Advertising

What are the interests and demographics of the people who already love your brand? Read More...

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No Shortage of Predictions at ad:tech NY 2011
Media

No Shortage of Predictions at ad:tech NY 2011

12y Idris Nagri

No Shortage of Predictions at ad:tech NY 2011

Predictions, statistics, and tidbits from the latest ad:tech conference. Read More...

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Bookmarking Banner Ads With AdKeeper
Media

Bookmarking Banner Ads With AdKeeper

12y Idris Nagri

Bookmarking Banner Ads With AdKeeper

Will a tool encourage consumers to save, share, click, and engage with ads? Read More...

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The Impact of the 2012 Election on the Digital Media Landscape
Media

The Impact of the 2012 Election on the Digital Media Landscape

13y Idris Nagri

The Impact of the 2012 Election on the Digital Med...

With so much online election activity early on, digital media professionals should be planning ahead. Read More...

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Lessons From a Real-Life 'Mad Woman'
Media

Lessons From a Real-Life 'Mad Woman'

13y Idris Nagri

Lessons From a Real-Life 'Mad Woman'

Wisdom from advertising legend Jane Maas. Read More

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AARP Launches Network to Target Over 50 Crowd
Media

AARP Launches Network to Target Over 50 Crowd

13y Idris Nagri

AARP Launches Network to Target Over 50 Crowd

Nonprofit group opens its enhanced audience targeting capabilities to all advertisers. Read More...

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Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online
Asia

Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online

13y Idris Nagri

Study: Chinese Consumers in Lower Tier Cities Watc...

With market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its...

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Supersize My Ad
Media

Supersize My Ad

13y Idris Nagri

Supersize My Ad

Web publishers have to balance the line between the content that attracts the user in the first place and the ad experience that's likely to distract ...

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Get Direct With Digital Brand Advertising!
Asia

Get Direct With Digital Brand Advertising!

13y Kate Clough

Get Direct With Digital Brand Advertising!

Too much emphasis is placed on audience reach when brand campaigns are developed and this poses a significant danger to marketers. Here's why. Read Mo...

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Managing the Madness
Media

Managing the Madness

13y Idris Nagri

Managing the Madness

Six questions media professionals need to answer that will direct their planning across long-term and short-term projects. Read More...

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The Six I-Principles of Digital Media Marketing
Asia

The Six I-Principles of Digital Media Marketing

13y Idris Nagri

The Six I-Principles of Digital Media Marketing

Consider these elements in digital planning to reach an increasingly fragmented media landscape. Read More...

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Social Media + Search Marketing + Online Media = Success
Media

Social Media + Search Marketing + Online Media = Success

13y Idris Nagri

Social Media + Search Marketing + Online Media = S...

Focusing on just one area limits your ability to create synergy between these three channels. Read More...

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Audience, Context, and Semantics
Asia

Audience, Context, and Semantics

13y Idris Nagri

Audience, Context, and Semantics

Consider these approaches to audience targeting. Read More...

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Acquiring Media Planning Business in a 'New Normal' Age
Media

Acquiring Media Planning Business in a 'New Normal' Age

13y Idris Nagri

Acquiring Media Planning Business in a 'New Normal...

Do clients really understand the scope of work involved in planning and managing digital campaigns? Read More...

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Dell Defines Social Media ROI: An Interview With Rishi Dave
Media

Dell Defines Social Media ROI: An Interview With Rishi Dave

13y Idris Nagri

Dell Defines Social Media ROI: An Interview With R...

Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Read More...

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Why Brands Need to Stay 'On' in a Digital World
Asia

Why Brands Need to Stay 'On' in a Digital World

13y Daniel Lee

Why Brands Need to Stay 'On' in a Digital World

How do you influence and reach potential customers especially when your official campaign may not be running? Consider these three factors. Read More...

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The Media Planner's Guide to Email Planning
Media

The Media Planner's Guide to Email Planning

13y Idris Nagri

The Media Planner's Guide to Email Planning

How to target new audiences and email lists. Read More...

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CPM vs. CPA! The Debate Will Never Die
Asia

CPM vs. CPA! The Debate Will Never Die

13y Idris Nagri

CPM vs. CPA! The Debate Will Never Die

Consider these factors when buying online media for branding or conversion. Read More...

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Social Media Marketing at Dell: An Interview With Rishi Dave
Media

Social Media Marketing at Dell: An Interview With Rishi Dave

13y Idris Nagri

Social Media Marketing at Dell: An Interview With ...

Insights on tech and B2B social media marketing from an expert. First in a two-part series. Read More...

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How to Wage Successful Performance-Based Pricing Pilots
Asia

How to Wage Successful Performance-Based Pricing Pilots

13y Kate Clough

How to Wage Successful Performance-Based Pricing P...

Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Read More...

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Mobile Advertising for Brands: Q&A With Millennial Media
Media

Mobile Advertising for Brands: Q&A With Millennial Media

13y Idris Nagri

Mobile Advertising for Brands: Q&A With Millennial...

Some challenges still facing marketers now that mobile advertising has finally "made it." Read More...

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Media Planning: 1+1=?
Asia

Media Planning: 1+1=?

13y James Wu

Media Planning: 1+1=?

How do you establish a metric representative across TV and online? Consider these three factors. Read More...

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