Will programmatic ads be the real champion of the upcoming Super Bowl?
How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers?
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
Content marketing is being widely adopted, but a lack of clear strategy and interference from senior management is holding content teams back.
How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Internet and the future of publishing?
The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions that can help encourage revenue.
This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to counter this issue?
One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing.
Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a publisher.