Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
It's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the content itself.
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
The IAB released a new set of recommendations for publishers to deal with ad blocking, an industry issue that's expensive and expanding. Can it help?
Concerns about mobile ad-blocking have only accelerated since Apple’s latest iOS version began allowing the technologies. More recently, Samsung smartphones also began ... read more
Ask a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad ... read more
Will programmatic ads be the real champion of the upcoming Super Bowl?
How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers?
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.