How QVC is managing to survive and thrive in the Amazon era

Ecommerce How QVC is managing to survive and thrive in the Amazon era

4y Al Roberts

How QVC is managing to survive and thrive in the A...

Despite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...

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What is intelligent content, and how can it future-proof your content marketing?

Content Marketing What is intelligent content, and how can it future-proof your content marketing?

4y Rebecca Sentance

What is intelligent content, and how can it future...

As technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...

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Facebook goes after clickbait headlines - five tips to maintain reach

Content Marketing Facebook goes after clickbait headlines - five tips to maintain reach

4y Tereza Litsa

Facebook goes after clickbait headlines - five tip...

Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...

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Inside CNN Digital’s $20 million bid for global domination in mobile and video news

Mobile Inside CNN Digital’s $20 million bid for global domination in mobile and video news

4y Andy Favell

Inside CNN Digital’s $20 million bid for global do...

CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...

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How the whitelisting trend could impact the digital ad market

Digital Advertising How the whitelisting trend could impact the digital ad market

4y Al Roberts

How the whitelisting trend could impact the digita...

Advertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...

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Is Facebook Messenger a viable alternative to SMS, email and push notifications?

Email Is Facebook Messenger a viable alternative to SMS, email and push notifications?

4y Al Roberts

Is Facebook Messenger a viable alternative to SMS,...

Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...

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Come forth the headless horseman of CMS

Marketing Come forth the headless horseman of CMS

4y Stephen Griffin

Come forth the headless horseman of CMS

A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude o...

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Five news aggregator apps to watch out for

Content Marketing Five news aggregator apps to watch out for

4y Chris Camps

Five news aggregator apps to watch out for

For the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from mu...

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Google's Jigsaw aims to increase the quality of online conversations

Community Management Google's Jigsaw aims to increase the quality of online conversations

4y Al Roberts

Google's Jigsaw aims to increase the quality of on...

Jigsaw, a technology incubator that is a part of Google, and Google’s Counter Abuse Technology team want to rid the web of bad comments. Read More...

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Bad news brands: consumers could probably live without you

Content Marketing Bad news brands: consumers could probably live without you

4y Al Roberts

Bad news brands: consumers could probably live wit...

Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...

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Ad blocker use continues to grow rapidly

Ad Industry Metrics Ad blocker use continues to grow rapidly

4y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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Instagram Stories might be killing Snapchat Stories

Mobile Instagram Stories might be killing Snapchat Stories

4y Al Roberts

Instagram Stories might be killing Snapchat Storie...

Imitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to TechCrunch, numer...

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Is Facebook Instant Articles a flop for publishers?

More News Is Facebook Instant Articles a flop for publishers?

4y Al Roberts

Is Facebook Instant Articles a flop for publishers...

In May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...

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Facebook to get mid-roll video ads, share revenue with users: report

Display Advertising Facebook to get mid-roll video ads, share revenue with users: report

4y Al Roberts

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

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AOL tries to lure leads with free wireless data

Display Advertising AOL tries to lure leads with free wireless data

4y Al Roberts

AOL tries to lure leads with free wireless data

In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...

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Publishers struggle with AMP page monetization

Display Advertising Publishers struggle with AMP page monetization

5y Al Roberts

Publishers struggle with AMP page monetization

Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...

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Twitter to effectively shut down Vine

Publishing Twitter to effectively shut down Vine

5y Al Roberts

Twitter to effectively shut down Vine

Yesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...

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Political ads are hurting brand ad effectiveness

Display Advertising Political ads are hurting brand ad effectiveness

5y Al Roberts

Political ads are hurting brand ad effectiveness

Election 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...

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Snapchat to publishers: no more revshare, we'll pay you for content

Media Snapchat to publishers: no more revshare, we'll pay you for content

5y Al Roberts

Snapchat to publishers: no more revshare, we'll pa...

Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports eve...

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Facebook adds scheduling for Facebook Live broadcasts

More News Facebook adds scheduling for Facebook Live broadcasts

5y Al Roberts

Facebook adds scheduling for Facebook Live broadca...

Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this year, his company...

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Spotify trades users commercials for branded moment video ads

Display Advertising Spotify trades users commercials for branded moment video ads

5y Al Roberts

Spotify trades users commercials for branded momen...

Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...

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What is blocking Adblock Plus’s ambition?

Campaigns What is blocking Adblock Plus’s ambition?

5y Tim Flagg

What is blocking Adblock Plus’s ambition?

Adblock Plus, which has led the growth of adblockers over the last couple of years, made a major announcement earlier this week that it hoped would es...

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Adblock Plus gets into the ad business with launch of RTB platform

Display Advertising Adblock Plus gets into the ad business with launch of RTB platform

5y Al Roberts

Adblock Plus gets into the ad business with launch...

Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...

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Long-form and live video delivers higher ad completion rates

Mobile Long-form and live video delivers higher ad completion rates

5y Al Roberts

Long-form and live video delivers higher ad comple...

Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automat...

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How to beat Facebook ad blockers without coding hacks

More News How to beat Facebook ad blockers without coding hacks

5y Anna Pratskevich

How to beat Facebook ad blockers without coding ha...

Earlier this month, Facebook rolled out a code to bypass Adblock Plus, a browser extension that allows users to block tracking, banner ads, pop-ups, a...

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Facebook to introduce header bidding solution for its Audience Network

Display Advertising Facebook to introduce header bidding solution for its Audience Network

5y Al Roberts

Facebook to introduce header bidding solution for ...

Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...

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How to build a community around your blog

Asia How to build a community around your blog

5y Navneet Kaushal

How to build a community around your blog

With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a comm...

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