It's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your conten...
View articleWhen you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600 year-old industry such as publishing might not sp...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleCapgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retentio...
View articleBynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...
View articleRayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...
View articleWave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...
View articleNew report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...
View articleFacebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...
View articleDespite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...
View articleThe marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...
View articleCNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...
View articleWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleCynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...
View articleUsers almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articleThe companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...
View articleTwitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...
View articleVideo performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...
View articleThe rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleI didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...
View articleIt's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...
View articleGoogle is giving advertisers new ways to target users on YouTube. Read More...
View article2017 will be a watershed moment for video, as consumption moves from the TV to other devices. Read More...
View articleFacebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...
View articleWith so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...
View articleDigital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...
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