Video marketing playbook: Squeezing the most from your video content

Strategy Video marketing playbook: Squeezing the most from your video content

6d Mark Pontrelli

Video marketing playbook: Squeezing the most from ...

It's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your conten...

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How Penguin Random House mastered influencer TikTok for 7X book sales

Case Study How Penguin Random House mastered influencer TikTok for 7X book sales

1m Benjamin Broomfield

How Penguin Random House mastered influencer TikTo...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600 year-old industry such as publishing might not sp...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

3m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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The CMO's role as a change agent to deliver outstanding CX

Digital Leaders The CMO's role as a change agent to deliver outstanding CX

1y Kamaljeet Kalsi

The CMO's role as a change agent to deliver outsta...

Capgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retentio...

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How to convert passive screen-scrollers into customers using video

Digital Marketing How to convert passive screen-scrollers into customers using video

2y Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Computer vision brings shoppable video to life

AI & Automation Computer vision brings shoppable video to life

2y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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Adapting to the new normal: Video content strategy after COVID-19

Digital Marketing Adapting to the new normal: Video content strategy after COVID-19

2y Daniel Glickman

Adapting to the new normal: Video content strategy...

Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...

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Valassis study: Viewers are more receptive to ads on streaming TV

Digital Advertising Valassis study: Viewers are more receptive to ads on streaming TV

2y Barry Levine

Valassis study: Viewers are more receptive to ads ...

New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...

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Facebook Watch takes on YouTube - and the global TV market

Digital Advertising Facebook Watch takes on YouTube - and the global TV market

4y Clark Boyd

Facebook Watch takes on YouTube - and the global T...

Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...

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How QVC is managing to survive and thrive in the Amazon era

Ecommerce How QVC is managing to survive and thrive in the Amazon era

5y Al Roberts

How QVC is managing to survive and thrive in the A...

Despite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...

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How brands can integrate live video into their marketing strategy

Content How brands can integrate live video into their marketing strategy

5y Rebecca Sentance

How brands can integrate live video into their mar...

The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...

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Inside CNN Digital’s $20 million bid for global domination in mobile and video news

Media Inside CNN Digital’s $20 million bid for global domination in mobile and video news

5y Andy Favell

Inside CNN Digital’s $20 million bid for global do...

CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Acquisition How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

5y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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"Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends

Mobile "Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends

5y Tereza Litsa

"Video is the new blogging": Animoto's Cynthia Kna...

Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...

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Twitter introduces pre-roll ads for Periscope

Media Twitter introduces pre-roll ads for Periscope

5y Al Roberts

Twitter introduces pre-roll ads for Periscope

Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...

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Why mobile video is massive and other lessons from Mobile World Congress 2017

Conference Coverage Why mobile video is massive and other lessons from Mobile World Congress 2017

5y Andy Favell

Why mobile video is massive and other lessons from...

The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...

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What makes videos effective on Twitter?

Social What makes videos effective on Twitter?

5y Tereza Litsa

What makes videos effective on Twitter?

Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...

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The online video metric all marketers should focus on in 2017

Analytics The online video metric all marketers should focus on in 2017

5y Rebecca Sentance

The online video metric all marketers should focus...

Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...

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YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

Data insights YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

5y Al Roberts

YouTube is "on pace to eclipse TV" thanks to savvy...

The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...

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YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

5y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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Five ways President Trump takes advantage of social media

Content Five ways President Trump takes advantage of social media

6y Bob Cargill

Five ways President Trump takes advantage of socia...

I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...

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How to take advantage of Facebook's focus on longer videos

Social How to take advantage of Facebook's focus on longer videos

6y Tereza Litsa

How to take advantage of Facebook's focus on longe...

It's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...

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YouTube adds new ad targeting features

Display Advertising YouTube adds new ad targeting features

6y Al Roberts

YouTube adds new ad targeting features

Google is giving advertisers new ways to target users on YouTube. Read More...

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Why 2017 is set to be the year of the video

Media Why 2017 is set to be the year of the video

6y Andy Morley

Why 2017 is set to be the year of the video

2017 will be a watershed moment for video, as consumption moves from the TV to other devices. Read More...

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Facebook to get mid-roll video ads, share revenue with users: report

Display Advertising Facebook to get mid-roll video ads, share revenue with users: report

6y Al Roberts

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

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Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

Content Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

6y Rebecca Sentance

Q&A: ON24's Mark Bornstein on how to make mark...

With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...

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First Party Data is Integral to Breathing New Life Into TV

Analytics First Party Data is Integral to Breathing New Life Into TV

6y Erin Madorsky

First Party Data is Integral to Breathing New Life...

Digital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...

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