Snapchat’s new glasses aim to bring first-person video to social media
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more
Video
Mid-roll video ads on the rise
While many have argued for years that digital video advertising should not and will not resemble television advertising, it looks like publishers, advertisers ... read more
Google announces two mobile-first products at DMEXCO
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on ... read more
Long-form and live video delivers higher ad completion rates
Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to ... read more
A comprehensive guide to advertising on Facebook
Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Facebook is the ... read more
Which digital channel has the brightest future for business?
Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own ... read more
The future of digital video: short, branded content on social platforms
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should we expect? Trusted Media Brands asked 300 ... read more
YouTube prepares to expand beyond video with more social features
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
10 publishers that get it right with Facebook videos and what we can learn
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with ... read more
Live-streaming presents opportunities, challenges for advertisers
As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success ... read more
