Inside CNN Digital’s $20 million bid for global domination in mobile and video news
CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content.
Video
How Toys ‘R’ Us capitalized on a timely sponsorship of a live giraffe cam
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
“Video is the new blogging”: Animoto’s Cynthia Knapic on the latest video trends
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Twitter introduces pre-roll ads for Periscope
Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will expand its pre-roll video ad product to live and replay Periscope streams.
Why mobile video is massive and other lessons from Mobile World Congress 2017
The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobile data.
What makes videos effective on Twitter?
Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it that makes video on Twitter so effective?
The online video metric all marketers should focus on in 2017
Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But once you start creating video content, how do you know when it’s been successful?
YouTube is “on pace to eclipse TV” thanks to savvy algorithm use
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
YouTube is getting rid of 30-second unskippable pre-roll ads
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
Five ways President Trump takes advantage of social media
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
