Nutrimuscle: Scaling spend and growing ROAS through better measurement

Case Study Nutrimuscle: Scaling spend and growing ROAS through better measurement

7d Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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Google's 'How Search Works' series is more enlightening than you might think

Google's 'How Search Works' series is more enlightening than you might think

2w ClickZ News Staff

Google's 'How Search Works' series is more enlight...

By demystifying the complexities of Google Search, the series is set to empower website owners and marketers with the knowledge to optimize their site...

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Unravelling the Rise and Fall of Vice Media

Unravelling the Rise and Fall of Vice Media

3w ClickZ News Staff

Unravelling the Rise and Fall of Vice Media

The article explores the rise and fall of Vice Media, a once-iconic brand that defined 'millennial' media. It discusses the company's transformation, ...

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Volkswagen taps internal expertise for new CMO

Volkswagen taps internal expertise for new CMO

3w ClickZ News Staff

Volkswagen taps internal expertise for new CMO

Volkswagen appoints a new CMO amidst the automotive industry's digital transformation Read More...

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Google's new search engine rollout in Europe: What you need to know

Google's new search engine rollout in Europe: What you need to know

4w ClickZ News Staff

Google's new search engine rollout in Europe: What...

Google's new search engine rollout in Europe is a response to the EU's Digital Markets Act, introducing features to enhance user experience and promot...

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Why Marketers Need to Pay Attention to the EU's Greenwashing Crackdown

Why Marketers Need to Pay Attention to the EU's Greenwashing Crackdown

4w ClickZ News Staff

Why Marketers Need to Pay Attention to the EU's Gr...

Marketers need to be aware of the proposed directive's provisions and adapt their campaign strategies accordingly. Read More...

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EU Rules in Favor of Apple and Microsoft, Balancing Innovation and Competition in Tech Industry

EU Rules in Favor of Apple and Microsoft, Balancing Innovation and Competition in Tech Industry

1m ClickZ News Staff

EU Rules in Favor of Apple and Microsoft, Balancin...

EU rules Apple's iMessage need not be interoperable with WhatsApp, and Microsoft's Bing escapes stricter control, marking a significant shift in tech ...

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Unlocking Consumer Engagement With GenAI-Powered Marketing

Unlocking Consumer Engagement With GenAI-Powered Marketing

1m ClickZ News Staff

Unlocking Consumer Engagement With GenAI-Powered M...

One of the key promises of GenAI is its ability to deliver personalized experiences that resonate with consumers’ unique preferences and journey...

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Cracking the Code of Buyer Psychology Through Categorization

Cracking the Code of Buyer Psychology Through Categorization

1m ClickZ News Staff

Cracking the Code of Buyer Psychology Through Cate...

Harnessing customer data can transform marketing strategies, enabling businesses to understand their customers, explore new markets, and optimize digi...

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Google re-brands chatbot to Gemini and launches new subscription

Google re-brands chatbot to Gemini and launches new subscription

1m ClickZ News Staff

Google re-brands chatbot to Gemini and launches ne...

Gemini is rolling out on Android and iOS phones in the US in English starting immediately, and will be fully available in the coming weeks, Read More...

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Words matter. Learning from BMW and MG's net-zero error

Words matter. Learning from BMW and MG's net-zero error

1m ClickZ News Staff

Words matter. Learning from BMW and MG's net-zero ...

When BMW and MG falsely advertised "zero emissions" cars, regulators roared "greenwashing," sounding an alarm for any hasty marketer missing key conte...

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Brand 'I Dos': Unlocking Growth Through Partnerships

Brand 'I Dos': Unlocking Growth Through Partnerships

1m ClickZ News Staff

Brand 'I Dos': Unlocking Growth Through Partnershi...

Brand partnerships can amplify reach and drive growth, with success depending on strategic alignment, audience segmentation, and blending physical and...

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Fospha as TikTok’s New Measurement Partner

Marketing Fospha as TikTok’s New Measurement Partner

2m Fospha Team

Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...

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The Power of Snapchat's 7/0 Optimisation Window

More News The Power of Snapchat's 7/0 Optimisation Window

4m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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GA4: The Game-Changer in Ecommerce Analytics

Marketing GA4: The Game-Changer in Ecommerce Analytics

4m Fospha Team

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

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Harnessing the Power of Meta's Advantage+ Campaigns

More News Harnessing the Power of Meta's Advantage+ Campaigns

4m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

More News Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

4m Fospha Team

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

More News New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

5m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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Upper funnel personalization: Kaiser Permanente's path to positive recall

Personalization Upper funnel personalization: Kaiser Permanente's path to positive recall

2y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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New digital strategy on the menu for over 70 Bar Louie restaurants

Case Study New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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Coping without cookies: A new paradigm for data privacy

Data Coping without cookies: A new paradigm for data privacy

2y Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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It's not about you: A content planning framework to avoid self-obsession

Content It's not about you: A content planning framework to avoid self-obsession

2y Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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Recipe for TikTok Success: Inside Fazoli’s Test Kitchen

Social Media Marketing Recipe for TikTok Success: Inside Fazoli’s Test Kitchen

2y Elizabeth Roscoe

Recipe for TikTok Success: Inside Fazoli’s Test K...

TikTok. Love it or hate it (or scroll on it for hours!) the social platform has exploded in use over the last few years with annual user numbers reach...

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What’s in store for March’s ClickZ Collective

More News What’s in store for March’s ClickZ Collective

2y Aaran Fronda

What’s in store for March’s ClickZ Collective

At ClickZ we believe senior marketers should be presented with thought leadership experiences that offer significant value and insight into the indust...

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Seven tips to improve customer acquisition and retention

Retention Seven tips to improve customer acquisition and retention

2y Matt Rogers

Seven tips to improve customer acquisition and ret...

30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...

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Why Wordle is winning

Social & Community Why Wordle is winning

2y Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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ClickZ's 5 most popular articles of 2021

Trends ClickZ's 5 most popular articles of 2021

2y Elizabeth Roscoe

ClickZ's 5 most popular articles of 2021

2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The m...

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