Innovate began as four people around a table in Manhattan comparing notes about the strange new reality of selling on Amazon. The small meetup grew in...
View articleAt ShopTalk Fall, Shop LC’s Francesca Kennedy explained how authenticity and impact, from 55 million meals donated to monthly community events, are re...
View articleAt ShopTalk Fall, leaders from Lowe’s, ThredUp, and Tanger stressed that AI is not a silver bullet but a tool for solving real retail problems, from s...
View articleAt ShopTalk Fall, Happy V’s Head of Growth, Morgan Decker, shared why simplification, self-built measurement systems, and disciplined TikTok testing a...
View articleAt ShopTalk Fall, V’s Barbershop COO Emily Hutcheson-Brown explained why authenticity is the brand’s advantage and why AI must never replace the found...
View articleAt ShopTalk Fall, Ace Hardware CMO Kim Lefko shared how consistency, data, and a category focus are helping the 100-year-old co-op thrive across platf...
View articleMcDonald's is making a substantial investment in its digital marketing to stay at the forefront of the fast-food industry. The company is reallocating...
View articleTikTok is currently facing significant regulatory challenges in both the United States and the European Union. These regulatory challenges impact soci...
View articleThe California Journalism Preservation Act is a proposed legislation aimed at addressing the financial struggles of the news industry by requiring dig...
View articleWPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operati...
View articleNew mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. Currently, social media platfor...
View articleAlphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...
View articleGDPR, enacted in 2018, has transformed data handling in marketing, emphasizing privacy and compliance. As 2024 approaches, marketers face challenges i...
View articleMillennials (aged 25-34) were the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creatin...
View articleAccenture and Adobe's partnership leverages Adobe Firefly AI to revolutionize digital marketing, aiming to create personalized content at scale. This ...
View articleBy demystifying the complexities of Google Search, the series is set to empower website owners and marketers with the knowledge to optimize their site...
View articleThe article explores the rise and fall of Vice Media, a once-iconic brand that defined 'millennial' media. It discusses the company's transformation, ...
View articleVolkswagen appoints a new CMO amidst the automotive industry's digital transformation Read More...
View articleGoogle's new search engine rollout in Europe is a response to the EU's Digital Markets Act, introducing features to enhance user experience and promot...
View articleMarketers need to be aware of the proposed directive's provisions and adapt their campaign strategies accordingly. Read More...
View articleEU rules Apple's iMessage need not be interoperable with WhatsApp, and Microsoft's Bing escapes stricter control, marking a significant shift in tech ...
View articleOne of the key promises of GenAI is its ability to deliver personalized experiences that resonate with consumers’ unique preferences and journey...
View articleHarnessing customer data can transform marketing strategies, enabling businesses to understand their customers, explore new markets, and optimize digi...
View articleGemini is rolling out on Android and iOS phones in the US in English starting immediately, and will be fully available in the coming weeks, Read More...
View articleWhen BMW and MG falsely advertised "zero emissions" cars, regulators roared "greenwashing," sounding an alarm for any hasty marketer missing key conte...
View articleBrand partnerships can amplify reach and drive growth, with success depending on strategic alignment, audience segmentation, and blending physical and...
View articleIn the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
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