Zoom acquires Keybase to deliver secure user experience

Industry Developments Zoom acquires Keybase to deliver secure user experience

1y Kamaljeet Kalsi

Zoom acquires Keybase to deliver secure user exper...

As part of their 90-day security plan, Zoom acquired Keybase, an end-to-end encryption technology provider with an intention to offer an end-to-end en...

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Ad industry asks for more time to ramp-up after CCPA’s final rules

Digital Marketing Ad industry asks for more time to ramp-up after CCPA’s final rules

1y Barry Levine

Ad industry asks for more time to ramp-up after CC...

Five major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...

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Four new rules for brand engagement in the privacy era

Data-Driven Marketing Four new rules for brand engagement in the privacy era

2y Mike Herrick

Four new rules for brand engagement in the privacy...

As the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Re...

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Using customer lifetime value (CLV) for ecommerce success

Data & Analytics Using customer lifetime value (CLV) for ecommerce success

2y Jacqueline Dooley

Using customer lifetime value (CLV) for ecommerce ...

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...

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Voice search ascending: Three areas that require your attention right now

Digital Marketing Voice search ascending: Three areas that require your attention right now

2y Bart Bartolozzi

Voice search ascending: Three areas that require y...

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...

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AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience

Automotive AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience

2y Jacqueline Dooley

AAA Northeast uses Adobe to put members in the dri...

AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...

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Winter is coming: Goodbye cookies, hello contextual

Data-Driven Marketing Winter is coming: Goodbye cookies, hello contextual

2y Tim Flagg

Winter is coming: Goodbye cookies, hello contextua...

In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...

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Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks

Marketing Technology Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks

2y Barry Levine

Gartner: Training, system integration and talent c...

Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...

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Three key practices separate CX leaders from the rest of the pack

Insights Three key practices separate CX leaders from the rest of the pack

2y Luke Richards

Three key practices separate CX leaders from the r...

New report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....

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Martech in product prototyping: Three critical factors

Data & Analytics Martech in product prototyping: Three critical factors

2y Marie Miguel

Martech in product prototyping: Three critical fac...

It's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market ...

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Tealium report: Consumers trust brands with their data, but with conditions

Analyzing Customer Data Tealium report: Consumers trust brands with their data, but with conditions

2y Barry Levine

Tealium report: Consumers trust brands with their ...

Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...

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Chorus.ai unveils industry-first cold call dashboard powered by Conversation Intelligence

AI & Automation Chorus.ai unveils industry-first cold call dashboard powered by Conversation Intelligence

2y Mahir Prasad

Chorus.ai unveils industry-first cold call dashboa...

Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...

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The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate

Case Study The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate

2y Mahir Prasad

The Scotch Malt Whisky Society grows customer life...

Personalization helps the leading source of premier single cask whiskies increase sales. Read More...

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Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era

Digital Marketing Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era

2y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

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Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’

Insights Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’

2y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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Acoustic reveals AI and machine learning are top marketing trends in new report

AI & Automation Acoustic reveals AI and machine learning are top marketing trends in new report

2y Jacqueline Dooley

Acoustic reveals AI and machine learning are top m...

The marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...

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Ladingo’s machine learning platform makes shipping large items affordable for small retailers

Digital Marketing Ladingo’s machine learning platform makes shipping large items affordable for small retailers

2y Jacqueline Dooley

Ladingo’s machine learning platform makes shipping...

Israel based Ladingo has launched a machine learning platform that makes shipping large items affordable for small retailers. Read More...

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Invoca’s Signal Discovery uses machine learning to conduct conversational analysis on inbound calls

More News Invoca’s Signal Discovery uses machine learning to conduct conversational analysis on inbound calls

2y Jacqueline Dooley

Invoca’s Signal Discovery uses machine learning to...

Call attribution and analysis can be particularly tricky for large organizations. We spoke with two thought leaders at Invoca about their recently lau...

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How Percolate's marketing orchestration hub enables sales success

Content How Percolate's marketing orchestration hub enables sales success

2y Jacqueline Dooley

How Percolate's marketing orchestration hub enable...

Only eight percent of sales and marketing executives believe their teams are strongly aligned. How can you use content marketing to drive sales enable...

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Is it time to upgrade your sales tech stack?

Marketing Technology Is it time to upgrade your sales tech stack?

2y Emily Alford

Is it time to upgrade your sales tech stack?

A better tech stack can help your marketing and sales teams by adding increased productivity, faster problem solving, and more accurate planning for t...

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IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

2y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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LiveRamp unveils new way to target ads using first-party cookies

Digital Advertising LiveRamp unveils new way to target ads using first-party cookies

2y Barry Levine

LiveRamp unveils new way to target ads using first...

LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...

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How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3y Tereza Litsa

How to measure a multi-channel marketing strategy

Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...

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The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

3y Diana Maltseva

The future of retail: How IoT is transforming the ...

The retail industry is seeing a rapid transformation, with The Internet of Things (IoT) solutions taking the center stage in the sector. Having plenty...

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GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4y Clark Boyd

GDPR: The role of technology in data compliance

With the European Union General Data Protection Regulation (EU GDPR) due to come into full effect on 25 May 2018, the onus is on compliance efforts fo...

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What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

4y Al Roberts

What companies can learn from the We-Vibe lawsuit ...

A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they...

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Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

4y Al Roberts

Has advertising arrived on Google Home?

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisemen...

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