There is still confusion over which search results are ads and which are organic, at least in the minds of some web ... read more
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the ... read more
This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled ... read more
SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a ... read more
Remarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around ... read more
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to ... read more
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search and ecommerce to social media.
Attracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy. You then need ... read more