Every eCommerce team has a measurement stack. Very few have a measurement strategy. The distinction matters more in 2026 than ever, as the number of c...
View articleA bride makes over 300 decisions in 18 months. She picks the photographer, the venue, the colors, and the bridesmaids’ dresses. She decides whet...
View articleMacy’s challenged the premise that technology and human connection are in tension. The real question isn’t whether to automate, but how to...
View articleAt Shoptalk, Travis Katz and Jessica Alba did not describe a new marketing channel. They described the end of the distinction between content and comm...
View articleJoe Preston’s Shoptalk keynote was not about a growth hack or a new channel but what happens when a brand stops chasing and starts choosing. The...
View articleAt Shoptalk, Crocs, Coach, and Snapchat made one thing clear: brands still running linear funnels at a non-linear generation are not behind the times....
View articleSteve Huffman’s Shoptalk keynote was not really about Reddit. It was about the end of trust in polished content, and what that means for every b...
View articleA year ago at Shoptalk, speakers kept making the same joke. Something about not being able to give a presentation without mentioning AI, followed by a...
View articleAt Shoptalk Spring 2026, one of the most practical sessions did not focus on vision. It focused on survival. Iced Media’s CEO Leslie Hall, alongside l...
View articleRetail’s shift into an AI-first era is no longer theoretical. At Shoptalk Spring 2026, a packed keynote featuring Sephora and OpenAI made it clear tha...
View articleSarah Engel has spent more than two decades in marketing. As President of January Digital, she leads the marketing leadership company and media agency...
View articleRetail executives arriving in Vegas this month are not debating whether AI will reshape their business. That debate is already over. The real question...
View articleEmily Rose Campbell, Head of Performance at Iced Media, explains why beauty brands need to move past ROAS fixation and DTC-only measurement. She share...
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