A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook.