How Snap Map brings Snapchat closer to location marketing
Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing.
Social
7 reasons not to believe the chatbot hype
A growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operating a successful chatbot can be a challenge. Here are seven reasons why chatbots might not deliver the results they promise.
Facebook goes after clickbait headlines – five tips to maintain reach
Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affected, and maintain your Page's reach in the midst of the changes.
Meeker’s Internet Trends Report: How social media affects customer support
The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Internet Trends Report 2017 looks at how social media has affected customer service.
An introduction to WeChat: The evolution and future of China’s most popular app
Chinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal success, and can it replicate this across the rest of the world?
How six retailers are using chatbots to boost customer engagement (and why you should too)
Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer service to personalized product recommendations – all without human intervention. So which retail brands are using chatbots, and how?
Four lessons for creating a joined-up social strategy
ClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social campaigns to improve engagement, reach, conversion and, ultimately, return on investment.
How to measure the ROI of social media campaigns
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them?
What augmented reality means for the future of Instagram
Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The latest of these is Instagram, which has just jumped onto the augmented reality bandwagon. What could this mean for the future of Instagram, and how can marketers benefit?
10 indispensable online tools for managing your social presence
Keeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy-access online tools that are designed to help you organize and manage every aspect of your brand's social presence.
