As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
What would we do without social media?
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.
It has been a very busy year for Instagram.
Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find
According to Instagram, 25% of Instagrammers use Direct to save something for later. This option may be replaced by the Save feature and encourage even more users to collect their favourite posts in one place.
There’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape as well as they should
The Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobile app.
Yik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform.