Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. ... read more
Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the long run?
To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook.
Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product sales.
Enhance the company culture of your start-up by implementing some of these practices. These insights will allow you to sustain an efficient and productive work environment.
WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key.
China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital breakdown.
Relationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade while the latter has doubled.