The virtual community advantage: Building strong connections in the digital age

Community Management The virtual community advantage: Building strong connections in the digital age

7d ClickZ News Staff

The virtual community advantage: Building strong c...

Want loyal customers who rave about your brand? Build a virtual community. These online hubs go beyond social media, fostering deep connections and va...

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Five universal principles of social media engagement for businesses

Five universal principles of social media engagement for businesses

7y Bob Cargill

Five universal principles of social media engageme...

Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...

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How to handle negative reviews and manage your brand's reputation

How to handle negative reviews and manage your brand's reputation

7y Chris Camps

How to handle negative reviews and manage your bra...

The internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few click...

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Google's Jigsaw aims to increase the quality of online conversations

Google's Jigsaw aims to increase the quality of online conversations

7y Al Roberts

Google's Jigsaw aims to increase the quality of on...

Jigsaw, a technology incubator that is a part of Google, and Google’s Counter Abuse Technology team want to rid the web of bad comments. Read More...

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Four ways brands can ensure they delight their customers on social media

Four ways brands can ensure they delight their customers on social media

7y Andrew Warren-Payne

Four ways brands can ensure they delight their cus...

With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity betwe...

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Three ways to nail customer care on social media

Three ways to nail customer care on social media

7y Chris Camps

Three ways to nail customer care on social media

When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three qu...

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How to get started with online reputation management

How to get started with online reputation management

7y Tereza Litsa

How to get started with online reputation manageme...

Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain a positive reputa...

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Southwest Airlines is the tops for speedy Twitter customer service

Southwest Airlines is the tops for speedy Twitter customer service

8y Al Roberts

Southwest Airlines is the tops for speedy Twitter ...

With more and more customers turning to social platforms like Twitter when they need help with a company's products or services, social customer care ...

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Twitter adds new customer service features

Twitter adds new customer service features

8y Al Roberts

Twitter adds new customer service features

Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platform...

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Six steps for an effective B2B content marketing strategy

Six steps for an effective B2B content marketing strategy

8y Tereza Litsa

Six steps for an effective B2B content marketing s...

There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? Read More...

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How to build a community around your blog

How to build a community around your blog

8y Navneet Kaushal

How to build a community around your blog

With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a comm...

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Five reasons why you should invest in social customer service

Five reasons why you should invest in social customer service

8y Rebecca Sentance

Five reasons why you should invest in social custo...

If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your bran...

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Three reasons why LinkedIn should be a staple of any China marketing strategy

Three reasons why LinkedIn should be a staple of any China marketing strategy

8y Sophie Loras

Three reasons why LinkedIn should be a staple of a...

LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...

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How Heathrow airport excels on Twitter

How Heathrow airport excels on Twitter

8y Tereza Litsa

How Heathrow airport excels on Twitter

What it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer expe...

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How fitness brands use Instagram to build a motivated community

How fitness brands use Instagram to build a motivated community

8y Tereza Litsa

How fitness brands use Instagram to build a motiva...

Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in terms of social str...

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How candy brand Trolli competes with influencer content on Instagram

How candy brand Trolli competes with influencer content on Instagram

8y Tessa Wegert

How candy brand Trolli competes with influencer co...

When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One st...

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Powerball math, Facebook, and how to build a proper social support site

Powerball math, Facebook, and how to build a proper social support site

8y Dave Evans

Powerball math, Facebook, and how to build a prope...

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...

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Three ways to grow your total customer community

Three ways to grow your total customer community

8y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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How to use Facebook’s new Audience Optimization Targeting

How to use Facebook’s new Audience Optimization Targeting

8y Matt Owen

How to use Facebook’s new Audience Optimization Ta...

Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. Whil...

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How will a boosted character tweet limit impact the future of Twitter?

How will a boosted character tweet limit impact the future of Twitter?

8y Jeanne Jennings

How will a boosted character tweet limit impact th...

Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the lon...

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Building brand advocates in a connected world

Building brand advocates in a connected world

8y Dave Evans

Building brand advocates in a connected world

To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...

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How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

9y Melanie White

How Snuggle Is Using a Brand Community to Engage C...

Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...

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How to Ruin Your Start-Up Culture

How to Ruin Your Start-Up Culture

9y Alan Cutter

How to Ruin Your Start-Up Culture

Enhance the company culture of your start-up by implementing some of these practices. These insights will allow you to sustain an efficient and produc...

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Turning 5-Second Content Into Million Dollar Returns

Turning 5-Second Content Into Million Dollar Returns

9y Joseph Tsang

Turning 5-Second Content Into Million Dollar Retur...

WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key. Read More...

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Responding to an Online Hack

Responding to an Online Hack

9y Gordon Choi

Responding to an Online Hack

China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...

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Three Best Practices for Customer Engagement

Three Best Practices for Customer Engagement

9y Dave Evans

Three Best Practices for Customer Engagement

Relationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade whil...

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5 Great Ways to Engage Your Employees With Content Marketing

5 Great Ways to Engage Your Employees With Content Marketing

9y Russ Fradin

5 Great Ways to Engage Your Employees With Content...

Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribu...

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