With more and more customers turning to social platforms like Twitter when they need help with a company’s products or services, social customer care ... read more
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.
If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote ... read more
LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist.
Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in ... read more
When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. ... read more
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.