The internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few clicks away, what steps can brands take to manage their reputation effectively?
Jigsaw, a technology incubator that is a part of Google, and Google’s Counter Abuse Technology team want to rid the web of bad comments.
With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity between perception and reality in this space.
When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three quick tips to keep your customers happy.
Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain ... read more
With more and more customers turning to social platforms like Twitter when they need help with a company’s products or services, social customer care ... read more
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.
If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote ... read more