If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote ... read more
LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist.
Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in ... read more
When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. ... read more
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. ... read more
Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the long run?
To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook.