NFL revises its short-sighted social media policy
Media

NFL revises its short-sighted social media policy

7y Al Roberts

NFL revises its short-sighted social media policy

Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...

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Digital to receive lion's share of new ad dollars in 2017
Media

Digital to receive lion's share of new ad dollars in 2017

7y Al Roberts

Digital to receive lion's share of new ad dollars ...

GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest ...

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Influencer marketing: the strides we’ve made in 2016
Marketing

Influencer marketing: the strides we’ve made in 2016

7y Brian Zuercher

Influencer marketing: the strides we’ve made in 20...

This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Read More...

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6 tools for a better, smarter social media influencer campaign
Search

6 tools for a better, smarter social media influencer campaign

7y Ann Smarty

6 tools for a better, smarter social media influen...

These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. Read More...

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Three major developments that will shape multi-channel marketing in 2017
Marketing

Three major developments that will shape multi-channel marketing in 2017

7y Rebecca Sentance

Three major developments that will shape multi-cha...

What are some of the major developments that are likely to shape multi-channel marketing in 2017? Read More...

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7 timeless reasons why (and how) content goes viral
Content

7 timeless reasons why (and how) content goes viral

7y Jonathan Allen

7 timeless reasons why (and how) content goes vira...

So what makes content go viral? And what makes people participate in these phenomena? Read More...

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Can sub-three second video ad views deliver results?
Media

Can sub-three second video ad views deliver results?

7y Al Roberts

Can sub-three second video ad views deliver result...

Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...

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Instagram introduces Live video to Stories
Social

Instagram introduces Live video to Stories

7y Tereza Litsa

Instagram introduces Live video to Stories

Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemer...

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How to appeal to subcultures on social media
Marketing

How to appeal to subcultures on social media

7y Tereza Litsa

How to appeal to subcultures on social media

Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...

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Walgreens turns to Pinterest video ads to promote "small gifting"
Acquisition

Walgreens turns to Pinterest video ads to promote "small gifting"

7y Al Roberts

Walgreens turns to Pinterest video ads to promote ...

While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...

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What's the best way to use hashtags on every social network?
Social

What's the best way to use hashtags on every social network?

7y Tereza Litsa

What's the best way to use hashtags on every socia...

Hashtags are not new in social platforms, but do you really know how to maximise their effectiveness? Read More...

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The inevitable rise of pet influencers
Media

The inevitable rise of pet influencers

7y Al Roberts

The inevitable rise of pet influencers

Move over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...

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Facebook launches analytics for Messenger chatbots
Analytics

Facebook launches analytics for Messenger chatbots

7y Al Roberts

Facebook launches analytics for Messenger chatbots

Facebook is addressing one of the biggest missing pieces of its chatbot offering: analytics. Read More...

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LinkedIn Sponsored InMail goes self-serve
Email

LinkedIn Sponsored InMail goes self-serve

7y Al Roberts

LinkedIn Sponsored InMail goes self-serve

In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...

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Grubhub sparks social media controversy with CEO's post-election letter
Media

Grubhub sparks social media controversy with CEO's post-election letter

7y Al Roberts

Grubhub sparks social media controversy with CEO's...

The 2016 US presidential election was one for the ages. Read More...

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Instagram Stories become more interesting with Mentions, Links and Boomerang
Social

Instagram Stories become more interesting with Mentions, Links and Boomeran...

7y Tereza Litsa

Instagram Stories become more interesting with Men...

Instagram makes Stories more efficient with the addition of mentions, links, and Boomerang. Will these make them more appealing to marketers? Instagra...

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Facebook opens Messenger sponsored messages to all advertisers
Media

Facebook opens Messenger sponsored messages to all advertisers

7y Al Roberts

Facebook opens Messenger sponsored messages to all...

Facebook Messenger was the fastest growing app of 2015 and this year, as many expected, Facebook moved to monetize the messaging app, which now has mo...

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Donald Trump is the first earned media president
Media

Donald Trump is the first earned media president

7y Al Roberts

Donald Trump is the first earned media president

Election 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...

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Facebook is bringing its Audience Network to TV
Media

Facebook is bringing its Audience Network to TV

7y Al Roberts

Facebook is bringing its Audience Network to TV

By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising, but with the pool of dollars spe...

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Facebook sees Q3 revenue growth amid concerns over maximum ad load
Social

Facebook sees Q3 revenue growth amid concerns over maximum ad load

7y Tereza Litsa

Facebook sees Q3 revenue growth amid concerns over...

It was another good quarter for Facebook, seeing its revenue and its monthly active users increasing. Will the steady growth continue though? Facebook...

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Instagram tests new shopping feature
Social

Instagram tests new shopping feature

7y Tereza Litsa

Instagram tests new shopping feature

Instagram is expanding its shopping features, making ecommerce easier on its platform. How will brands benefit from it? Mobiles have already changed o...

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Snapchat's autoplay change reveals influencer marketing shortcomings
Media

Snapchat's autoplay change reveals influencer marketing shortcomings

7y Al Roberts

Snapchat's autoplay change reveals influencer mark...

Earlier this month, Snapchat stopped autoplaying video Snaps on its platform. Almost immediately, view counts for some of the top Snapchat accounts dr...

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Twitter to effectively shut down Vine
Media

Twitter to effectively shut down Vine

7y Al Roberts

Twitter to effectively shut down Vine

Yesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...

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Cats, dogs, brands and social media
Social

Cats, dogs, brands and social media

7y Bob Cargill

Cats, dogs, brands and social media

It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office ...

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Google comes under fire for privacy policy PII change
Display Advertising

Google comes under fire for privacy policy PII change

7y Al Roberts

Google comes under fire for privacy policy PII cha...

Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google...

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How to get started with online reputation management
Community Management

How to get started with online reputation management

7y Tereza Litsa

How to get started with online reputation manageme...

Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain a positive reputa...

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Snapchat to publishers: no more revshare, we'll pay you for content
Media

Snapchat to publishers: no more revshare, we'll pay you for content

7y Al Roberts

Snapchat to publishers: no more revshare, we'll pa...

Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports eve...

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