Earlier this month, Snapchat stopped autoplaying video Snaps on its platform. Almost immediately, view counts for some of the top Snapchat accounts dropped by an average of 15% according to Delmondo, a Snapchat analytics firm.
Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ... read more
Something I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. ... read more