WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. ... read more
At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentation ... read more
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with ... read more
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
Instagram has quickly turned into the favourite social network for many brands, as it seems to combine the appealing user experience with ... read more
Facebook is determined to take its advertising format to the next level and it might be a great opportunity for a brand ... read more
Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature?
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.