Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the west, and to a more receptive and positive audience.
Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.
How do Facebook’s ads drive search traffic?
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
Reemerging from Chapter 11 as a more modern digital brand, Jennifer Convertibles partnered with content-creation platform SheSpeaks for its first foray into influencer-driven content marketing.
Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way.
The move should help over-worked social media managers track all information from one place.
Consumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recognising their potential for communication, commerce and entertainment.
There is a gap between consumer expectations of sales and service using digital channels, and a company’s ability to deliver.
Ten tips to make social work for your business, from JSwipe founder David Yarus.